"Basketball?"

Faust was stunned to hear this; such a thing as basketball had never existed in this world.

"It's similar to polo, but they don't ride horses, and they use their hands to play."

Li Ang gave the onlookers a general explanation of the rules of basketball, and then continued, "The African workers in the NBA have very fulfilling lives and are highly motivated.

They have to get up at four in the morning to work, and at night they compete with other African workers to see who works better.

All the local spectators are fascinated by watching them work, and many elite African workers even have a large group of their own exclusive fans, earning hundreds or even thousands of gold coins each year."

"Thousands of gold coins!"

Faust was shocked by this number. "Is that possible?"

"Of course," Li Ang said solemnly. "As an emerging sport, the NBA already has a large number of fans in other regions, and countless people want to join the league.

Unfortunately, because basketball requires high physical fitness, only those African workers who run the fastest and have the most stamina are best suited for this sport.

And the spectacle brought by this sport is unprecedented. The economic benefits generated by NBA basketball can greatly boost the local GDP. Many towns have even formed basketball teams specifically to compete with other towns.

If you don't believe me, you can try it."

At Li Ang's urging, the townspeople quickly selected ten town volunteers, including Faust, and erected two basketball hoops on the street for a simple match.

Clearly, basketball, as a "great sport" that swept the real world, brought a sense of novelty to these country bumpkin townspeople who had never left the town before.

It was far from comparable to watching drunkards being beaten or goblins being hanged (thanks to Her Majesty the Queen's call, these two sports have also completely disappeared).

After more than forty minutes of low-level basketball, the volunteers were covered in sweat, but their faces were flushed and they were extremely excited.

And the onlookers were also extremely excited.

Even the African residents were eager to try.

Despite the language barrier (few of the African residents settled in the town spoke English), through gestures, the local townspeople and the African residents each organized two teams of five to compete against each other.

After a few games, both sides were completely immersed in the sport—especially the African players' teams, who had better physical fitness and a greater advantage in the game.

The collision of the basketball with the ground, the philosophy of offense and defense conversion, the switching between feints, everything gave the African players a great sense of self-satisfaction. They seemed born for this sport.

They preferred this sport to receiving stipends and becoming useless!

And the scene of the players sweating on the court made the audience mesmerized. Some spectators even knelt on one knee to cheer for their favorite players.

While everyone was immersed in basketball, Li Ang took the opportunity to take off his gown, found the town mayor, and began to fill him with intoxicating thoughts.

"The NBA's business model, in short, is two words: marketing! First, global promotion, no matter what, make the brand known first. Rent a billboard outside the capital of the Kingdom of Luen, and write 'Hamelin Town NBA, best NBA' on it.

Then perform exhibition games in several major cities, and strive to bind the words NBA and Hamelin Town together.

Second, find strong market partners, such as Old John Beer, Thomas Tiles, Henry Furniture, cooperate with them all, and charge a huge advertising fee to embroider their trademarks on the jerseys of each basketball player.

Third, create stars. The focus of creating stars should be on telling the players' life stories.

'Ten years of blacksmithing goes unnoticed, one fall to the ground makes you known to the world.'

'The more setbacks, the clearer; the clearer, the more setbacks.'

'Hardworking players should be able to see Hamelin Town at four in the morning every day.'

These stories must be told well, and strive to create a persona for all the star players. Different players will form different fan groups, and the fans will argue with each other, heating up the entire league.

Fourth, extend the products, such as the players' autographs, the jerseys worn by the players, the empty bottles of grape soda drunk by the players, sell them all. In addition, authorize brands to form a business empire."

Hearing the magnificent scene described by Li Ang, the bald town mayor was flushed with excitement, almost jumping up, trembling and gesticulating with his fingers, "I'll invest in this project!"

"Good! Worthy of being the head of a town, you have the courage."

Li Ang praised him and began to put his arm around the town mayor's shoulder.

"What courage, it's still thanks to the master's good idea."

The town mayor nodded with a smile, looking at the harmonious scene of the townspeople and the African residents, and sighed, "If this thing succeeds, the townspeople will not only not oppose me, but will also thank me even more because the town's income will increase in the future.

When the time comes to re-elect the mayor, hahaha."

The smile on the town mayor's face became even brighter, but he seemed to have thought of something again, and hurriedly added, "When this business model is up and running, master, you can't leave, you must stay and help.

As for the reward, everything is negotiable."

"Haha, this humble monk is a monk, used to being a free spirit, I'm afraid it will be difficult to stay in one place.

But I think that young man named Faust is very good, I will give him a few more pointers, and let him be the NBA marketing director of Hamelin Town in the future."

Li Ang waved his hand with a smile, "As for the reward, there is no need, this humble monk is a monk, money is all external things."

Li Ang dragged out the end of his sentence, staring at the town mayor's expression, and squinted his eyes and smiled, "But this humble monk does have a request. I think the town mayor also knows just now that we came to the Kingdom of Luen mainly to seek the true scriptures of the West."

The expression on the bald town mayor's face was a little embarrassed, "Master, if you want the relics of the Aura god system's church, I'm afraid you will be disappointed.

A few years ago, an archaeological team from the capital of the Kingdom of Luen came here specifically, demolished the town's original small church, and moved it back to the capital as it was, said to be 'collecting precious relics'.

Even the scriptures enshrined in the church were taken away.

Now there is only the church of Her Majesty the Ice Queen in the town."

"It doesn't matter, it doesn't matter."

Li Ang waved his hand and said kindly, "Her Majesty the Ice Queen saved this land from chaos and brought order, justice, and kindness to the world. She is no different from a true god. Her church is the church of the gods, and the scriptures recording her words are the true scriptures of the gods.

If possible, I would like to take my disciples to the church alone to worship the statue of the gods and read the scriptures. I wonder if the town mayor can accommodate me?"