Liang Xiaohai didn't know what Yu Zhou was planning, but since he was asking about money, it meant money would be spent.
As the factory's deputy director, what else could he do? Of course, he would fully support it.
Putting aside the fact that the factory was now essentially Yu Zhou's alone, and even if others had shares, they weren't involved in the operations.
Even if Yu Zhou were just his superior, after making a major decision, he, as the deputy director, could only support it. What's more, ever since taking over this factory, Yu Zhou hadn't made a wrong move.
This point was actually very important. As long as your wrongdoings were not exposed and you continued to thrive, the entire factory would become excessively superstitious about you, the boss.
Yu Zhou knew, of course, that excessive superstition wasn't a good thing. However, in the early stages, this kind of situation was indeed very necessary.
An enterprise could only develop steadily after establishing a complete system. But similarly, a small factory just starting out needed a far-sighted boss with super strong execution power to develop.
It was precisely because of this that Yu Zhou could now make absolute decisions within the factory.
"I want to allocate a sum of money for advertising, but fifteen thousand yuan is a bit insufficient."
"How much can we borrow from the bank right now?"
Yu Zhou pondered for a moment before speaking.
In 1992, advertising had already begun to slowly become widespread.
However, what was different was that most so-called advertisements were in newspapers, print media. Television advertising, in its true sense, was not yet too powerful.
This was a rare opportunity, and Yu Zhou was well aware of it.
But he knew better than anyone how expensive television advertising was.
It was important to know that at this time, televisions were almost ubiquitous. Although most were local channels, satellite TV stations had not yet emerged.
There were only CCTV and local departmental television stations, but their coverage was indeed vast.
This new advertising model would see a batch of formidable enterprises rise in the future. Various brands, establishing their foothold, were inextricably linked to television media advertising.
In an era of "iron rice bowls," standing out was by no means an easy feat.
And he certainly had to seize this opportunity, even if it meant selling everything he owned.
"Advertising? You mean the paid advertisements in 'Story Monthly' and newspapers? It's not that expensive, is it? Tens of thousands of yuan is considered exorbitant!"
Liang Xiaohai was a bit confused. He knew the importance of advertising.
For an enterprise to build a brand, closing the doors and working in isolation was an absurd notion.
Naturally, advertising became the best choice at the time.
But even so, fifteen thousand yuan in cash not being enough for advertising seemed a bit exaggerated, didn't it?
Who could believe that Yu Zhou would look down on a sum in the tens of thousands?
"If we were to borrow money from the bank, six to seven hundred thousand yuan would be no problem. We could even borrow a million if we pulled some strings."
"But is advertising really that expensive?"
Liang Xiaohai still couldn't quite grasp it. What kind of advertising would cost tens of thousands and still not be enough? He had never encountered such a thing.
"I'm not talking about advertisements in newspapers or magazines, but television commercials."
"Those things are not just generally expensive, and we also need to find advertising companies and television stations."
"Advertising companies are responsible for producing the commercials, and if possible, we'll need to hire spokespersons. As for the television stations, we'll have to buy broadcasting rights."
"Even if it's not prime time advertising, on our provincial television station, advertisements during normal time slots usually start at tens of thousands for ten seconds. And the closer it gets to prime time, the more expensive it becomes."
"I inquired, and a ten-second advertisement during prime time on our provincial television station has already been bid up to forty thousand yuan for ten seconds, and the broadcast period is only two months."
Yu Zhou said with a wry smile.
It was truly a case of wishing for more money when it was needed.
Who could have imagined that advertising for an enterprise would be so valuable now?
In fact, he still had more shocking things to say.
The CCTV "King of Bids," which hadn't appeared yet, commanded tens of millions, and later hundreds of millions.
This was before the new millennium. After the new millennium, exclusive sponsorships costing several hundred million were commonplace.
One could imagine how competitive the advertising industry was.
"Television advertising?"
Everyone's eyes widened. It wasn't that they hadn't watched television.
As the factory's leaders and management, how could their families not have a color TV, or at least a black and white one?
They were all treasured possessions at home.
At this stage, who wouldn't know about provincial television advertising?
It was just that they never expected their boss to have such an idea; it was almost unthinkable.
"Ten seconds costing hundreds of thousands? Isn't that television station making too much money?"
Liang Xiaohai gasped. He thought their factory had been making enough money recently.
Good heavens, their monthly sales alone were hundreds of thousands. Even after deducting labor costs, high wages, and expenses like electricity and water, earning two to three hundred thousand was still quite good.
But this money was not as much as one advertisement on television.
After all, the advertisement was only ten seconds for two months, and they didn't have to bear any costs. They just broadcast it.
Was there any more profitable business in the world?
"Throwing hundreds of thousands directly to the television station, and that doesn't even include the cost of producing the advertisement. Won't this really lead to losses?"
Well, it wasn't just Liang Xiaohai; even the management staff looked at each other, completely unable to understand why Yu Zhou dared to do this.
One had to know that the melon seeds were just being launched now, and coupled with the previous conflict,
Essentially, many things had not been fully resolved yet.
If the factory had abundant funds, then thinking about television advertising wouldn't be a bad thing. But the factory wasn't at that stage yet.
Moreover, Yu Zhou wouldn't be investing money into it again in a short period.
So, was this really necessary?
"Of course, it won't be a loss, and we will definitely make a profit!"
"This is a great opportunity, especially as our 'Tiger Head Melon Seeds' are just beginning to enter the market. It's no exaggeration to say this opportunity is extremely rare."
"We need to start finding connections now and then produce advertisements."
"Fast-moving consumer goods and television advertising are a match made in heaven!"
Yu Zhou said without hesitation. He clearly understood many things involved.