Due to the overwhelming sales, Ding Yun couldn't produce enough products in a short period. After noticing the surge in orders, she quickly took down the products.
She then issued a notice stating that her company only had one online store and one physical store, and had not authorized anyone else, while simultaneously working to increase production.
Apology letters were sent to customers who had already purchased.
It was stated that due to limited production and logistical constraints at the end of the year, their orders might be delayed until after the Lunar New Year. Customers who couldn't wait were offered full refunds.
Since Ding Yun had not been notified about these issues beforehand, she was caught completely off guard.
Consequently, during what should have been her most relaxed period, she found herself working harder than ever. Even Qian Wen Ya, who had just returned, was roped in to help as a customer service representative.
At this point, procurement orders from various hospitals also began to arrive.
Ding Yun was forced to expand her production capacity.
Fortunately, the local investment promotion department learned of the situation and quickly stepped in to assist, providing land and loans, fearing that Ding Yun might relocate. The authorities even issued strict directives to ensure that Ding Yun's company remained in the area.
It was a rare opportunity for the locality to cultivate a company with the potential to become a giant, and they were determined not to let it slip away. Offering generous preferential terms to support her was considered a worthwhile investment.
With the local government's assistance, Ding Yun worked tirelessly from late January to late February. She lost a significant amount of hair from the stress. It was only after her children had returned to school that she finally managed to complete the expansion, stabilize the supply of raw materials, and achieve a consistent product supply.
As for the hair growth serum and scar removal cream, which were originally planned for launch after the New Year,
they had to be postponed.
The hair growth serum was derived from a hair care formula in a pet game, originally intended for pet hair maintenance and promoting growth while preventing hair loss. After the formula was materialized, Ding Yun made some adjustments based on its specific properties.
Once adapted for human use,
it became a highly effective hair growth serum.
The scar removal cream originated from the "Ice Muscle Jade Bone Pill" formula in a cultivation-themed online game. Before materialization, the formula was capable of purifying impurities and rejuvenating the body, leaving no blemishes. After materialization, the formula's effects were weakened, only able to remove surface imperfections, thus becoming a scar removal cream.
The time initially allocated for the development and production of these two products was instead spent on the expansion and production of the Pei Yuan oral liquid.
Furthermore, Ding Yun was also exhausted from the intense work period and wanted to take a break.
Therefore, these two products were quietly launched on her online store in mid-April.
No advertisements or promotions were purchased.
They were listed without any prior announcement.
However, their sales were not lacking.
During this period, all consumers had fully experienced the excellent efficacy of the Pei Yuan oral liquid. When a product is exceptionally good, people naturally develop a positive perception of the brand's other products, assuming their quality would also be high.
At least, this impression would remain until the product proved otherwise.
Most importantly, despite the numerous benefits of the previous oral liquid, Ding Yun had modestly stated on the product's detail page that it was merely a health supplement with no medicinal effects.
This led many to believe that the brand was honest and reliable, and that the effects listed on the detail page were accurate, perhaps even understated.
The combination of these factors, coupled with the store's follower count exceeding ten million, ensured strong sales.
And this was only the initial stage. As news spread, many self-media outlets and mainstream media began to voluntarily publish articles without receiving any payment, some praising the products, others expressing concern, and some outright criticizing them.
While major brands sought attention, the media itself also pursued it. If you lacked popularity, you would have to pay for media promotion. When you already had a significant following, the media would naturally latch onto that trend.
Ding Yun's company undoubtedly had a considerable buzz.
Some more polite media outlets simply reported on the situation, wishing the new products well with their efficacy. Less polite media, or those aiming to attract more traffic, expressed concerns about Ding Yun becoming overconfident and releasing too many new products with the intention of exploiting consumers.
Questions were also raised about the authenticity of the products' effects and whether they might tarnish the brand's reputation.
Even less scrupulous outlets, or those who had been paid, employed more devious tactics. Some used veiled sarcasm, others open criticism disguised as praise, some excessively lauded the products anticipating a future downfall, while others used sensational headlines and speculative conjecture.
They skillfully employed words like "perhaps," "maybe," "probably," and "conceivably,"
making it easy to deflect responsibility if anyone questioned them.
After all, they hadn't used definitive statements.
Fortunately, such media outlets were ultimately a minority. Most media and self-media outlets, out of respect for the official support Ding Yun had previously received, did not go too far. At least, as long as Ding Yun's products encountered no issues, they were willing to give her the benefit of the doubt.
Therefore, during the period before product feedback emerged, the public discourse surrounding Ding Yun's new products remained largely positive. This positivity reached its peak after the feedback from the first batch of users was released, leading to widespread praise across the internet.
The excitement, gratitude, and daily records from countless individuals
reassured those who had previously harbored doubts.
Subsequently, the sales of the hair growth serum and scar removal cream continued to climb, reaching their peak a few months later.
However, in a rather peculiar turn of events, months later, someone conducted an extensive analysis based on the sales data of the hair growth serum from Ding Yun's online store. The conclusion drawn was a statistical estimation of the number of people experiencing hair loss in China, complete with charts and proportions.
This analysis was even recognized by official databases.
But the general public did not accept it. While everyone might have been struggling with hair loss a few months prior, they were no longer bald at present. Therefore, the data was deemed inaccurate.
At best, it represented the situation a few months ago.
It was completely irrelevant to the current situation.
As related news and jokes spread internationally, and with many noticing that the hair of several internationally renowned celebrities known for their sparse hair or hair loss seemed to have genuinely regrown, Ding Yun's products gained international fame before even being officially sold abroad.
This also led to the rise of numerous overseas purchasing agents.
Ding Yun subsequently became even busier, managing both domestic and international operations. To alleviate her burden, she hired professional team managers and began grooming her younger brother to share some of her responsibilities.
She also encouraged her children to learn useful knowledge at school and to intern at the company during their winter and summer breaks to familiarize themselves with its operations, preparing them to join the company after graduation.
After all the effort of raising her children,
it would be a waste not to have them contribute to the family business.