The targeted gene modification agent had only just entered Phase III trials, coupled with general public resistance and concerns about side effects. It was uncertain whether further phases, potentially up to Phase VI, would be needed, and even whether it would ultimately receive market approval.
Therefore, Liu Yuan had no worries about competitors from the entertainment industry, who might have inferior singing and dancing skills, obtaining the agent.
Although some people were still dissatisfied, feeling it was unfair for him to use the agent, this was a minority. Overall, it did not affect Liu Yuan's gradually improving reputation, the increasing number of excellent works, and his eventual growth to a point where he no longer needed Ding Yun's special assistance, becoming capable of standing on his own in the entertainment industry.
As for whether the targeted gene agent could be marketed, Ding Yun was indifferent. This gene agent was custom-made for her son. The reason it reached Phase III was primarily because Phase III trials allowed for human testing, which was for Liu Yuan. If it couldn't be listed later, it would save her the trouble of Liu Yuan coming back to her for help again when he fell behind.
With her son's matters finally concluded, Ding Yun could finally concentrate wholeheartedly on her industrial expansion. What she needed to do was quite simple: increase the types of products under her company's umbrella.
For example, Po Jie Daily Necessities Company. Ding Yun's initial intention for opening this company was to make money. At the time, she considered that even the most effective low-end daily necessities products would not earn much, while excessively high-end products were initially unaffordable and had low sales. Thus, Ding Yun focused on the mid-to-low-end market. To enhance influence, she even sold functional skincare products, hoping users would see visible results in the shortest possible time. Although the final outcome was good, the reach was limited, and the foreign market was not significantly developed.
Therefore, what Ding Yun needed to do now was to develop low-end products, high-end products, and even luxury goods, while rapidly completing the product line, ideally encompassing all daily necessities, and expanding into overseas markets. There needed to be low-end products under a hundred yuan, mid-range products from a hundred to a thousand yuan, high-end products from a thousand to ten thousand yuan, and luxury goods costing hundreds of thousands to a million yuan – no stage should be missing.
Additionally, from head to toe, everything was required: from shampoos, conditioners, hair masks, scalp scrubs, scalp nourishing liquids, scalp care liquids, hair oils, mousses, to foot scrubs, foot masks, and foot nourishing creams. Skincare, cosmetics, daily necessities, toiletries – nothing could be missing, not a single item. She even had to develop different types of products tailored to the characteristics of different regions.
The reason for such meticulous planning was not solely to earn more money, but primarily because Ding Yun hoped to have her products in every household. This way, when she updated her packaging in the future with her own image, she could have her likeness seen by as many people as possible, thereby increasing her influence.
However, fearing this might still not be enough, Ding Yun took similar actions at another company, Rebirth Pharmaceutical Company, which was a restructuring and re-establishment of the former Rebirth Health Products Company. She began to expand the variety of pharmaceutical products as much as possible. From minor items like various vitamins, cooling balms, mosquito repellent sprays, and patches, to lotions, and even broad-spectrum anti-cancer drugs, Ding Yun was actively engaged in research and development. In short, she aimed to ensure that anyone wanting to buy any pharmaceutical product could find it at her company, increasing the probability of her company's medicines reaching every household.
Of course, Ding Yun's plan was not an overnight success. The processes of drug research, experimental approval, market listing, and promotion in other countries, as well as competing with other large skincare, daily necessities, and pharmaceutical companies, were all troublesome and difficult. Ding Yun could only proceed steadily, first expanding the scale and market share of domestic industries, and then slowly advancing internationally while simultaneously researching and developing some effective drugs that did not conflict with international large pharmaceutical companies. This was to increase her own influence.
After developing in this low-profile manner for over a decade, Ding Yun finally revealed her true strength, beginning to launch a large number of new drugs that were far more effective and less expensive than those from international pharmaceutical giants, and importantly, these drugs did not infringe on their patents. This officially initiated the battle in the pharmaceutical market.
During this process, the most difficult aspect was not commercial competition, but deliberate targeting by foreign entities. If it were purely about drug efficacy, side effect profiles, or price, Ding Yun would have faced no difficulty and would have easily won. But life is not that simple. Foreign capital abides by rules when it has an advantage and benefits. However, when they were truly outmatched, they would abandon civility, even colluding with their own governments to exert pressure, impose tariffs, and resort to despicable tactics like slandering drugs as problematic. These were the issues that truly troubled Ding Yun.
Ultimately, Ding Yun managed to break through the doors of those countries and begin selling her drugs through sheer persistence, offering over a dozen highly effective drugs for various terminal illnesses that other pharmaceutical companies couldn't produce, combined with the overwhelming public opinion generated by countless patients and their families abroad. This was the most challenging hurdle.
With this issue resolved, Ding Yun's subsequent plans proceeded smoothly and unimpeded. Her products finally began to sell globally, reaching all corners of the world. Even in the poorest regions, Ding Yun would minimize costs and profits to the extreme, devising ways to sell her goods there. She refused to believe she couldn't accumulate enough customers or influence.
Theoretically, if everyone buying products at this point knew about Ding Yun, her influence would certainly be sufficient. But that was only theoretical. In reality, few people buying products would bother to investigate who the owner or developer behind the product was. How many people eat 8424 watermelons, but how many know who bred the variety? Without deliberate promotion, few people would go out of their way to find out. Therefore, after selling her products globally, Ding Yun intentionally waited another year.
When her company celebrated its 20th anniversary, she instructed all factories and contract manufacturers to produce special anniversary editions featuring her likeness. Simultaneously, it was announced that on the anniversary day, all distributors would sell these special edition products. To thank users, the anniversary edition would be sold at a 40% discount, a 40% discount, for this occasion only, with the next such sale at least ten years away. Ding Yun spared no expense to ensure this event's success. A 40% discount meant some products were actually not profitable, or even sold at a loss, but for the sake of sales, and to have more people buy products with her image on them, she disregarded these concerns.
For products that consistently had no discounts, or at most a 5% or 2% reduction, the sudden introduction of such a significant discount, even applying to all their drugs, including the most expensive ones, naturally sparked immense desire and eagerness. The public's anticipation was palpable. Even though people didn't know what the so-called limited edition anniversary products would look like or what changes they would entail, they were already preparing their money, intending to stock up for the next one to two years, as most items had a shelf life of over three years. They wouldn't spoil if used within one to two years.
After this half-month of pre-promotion, with even toothpaste and facial masks featuring Ding Yun's likeness on limited edition anniversary products, they officially went on sale on the morning of the anniversary day. Sales commenced simultaneously worldwide. At this point, Ding Yun did not concern herself with the specific sales figures or public reviews, as she was already busy receiving the vast influx of influence and imprinting her mark onto the world's core.
Boosted by this immense influence, Ding Yun's imprint was engraved quite smoothly. Within a few moments, the task was completed. She did not immediately perish and depart but stayed to finalize matters. Only after her son could fully take over the group did she withdraw.