Products sold directly without any promotion or buzz would naturally have very low sales. After all, it's no longer an era where word-of-mouth is enough, and the cosmetics market is incredibly saturated.
People would suspect you're using too much artificial fragrance.
But this didn't pose a problem for Ding Yun.
She had been quite busy recently and hadn't had time for personal care, so her appearance hadn't changed much from when she first arrived. Especially after helping the Public Security Bureau for several days.
Not enough sleep and utterly exhausted.
Her appearance was even closer to how it was when she first arrived.
Since she was going to be taking care of herself anyway, why not use the opportunity to promote her own products while doing so? A live broadcast of her becoming younger was certainly a talking point.
With this idea in mind, Ding Yun.
She didn't just think about promoting herself through live broadcasts of rejuvenation. Her company's products weren't solely for anti-aging and restoring youth. They also offered solutions for freckles, skin whitening, acne treatment, scar removal, reducing redness, restoring sensitive skin, and firming the skin.
Therefore, she directly posted a recruitment notice on her brand's official website, seeking individuals with various severe facial issues to try their skincare products. During the trial, they were required to stream live daily without any beauty filters to verify the product's effectiveness.
Of course, since it involved showing their faces, and people with numerous facial imperfections might be hesitant to appear on camera, Ding Yun set a rather high trial price: 100,000 yuan per month. Participants were required to stream at designated times daily, apply the skincare products at specific intervals, and refrain from using any other brand of skincare.
Furthermore, Ding Yun prepared a compensation contract. If the trial participant adhered to all terms and the skincare product was ineffective or worsened their facial condition, they would receive tenfold compensation.
Ding Yun's skincare company offered tenfold compensation.
And her tenfold compensation wasn't for the price of the skincare products. It was tenfold the monthly salary, meaning one million yuan, demonstrating sincere commitment.
Even so, Ding Yun didn't expect people to find out about this recruitment without any promotion.
So, she proceeded to spend money on publicity and promotion. Additionally, for the live streams focusing on anti-aging and youth-restoring skincare, she didn't conduct an external recruitment. Ding Yun herself could handle it and already had a certain level of public recognition.
Under Ding Yun's financial power, enthusiastic influencers and media outlets soon began to help with the promotion.
Consequently, many people not only enthusiastically applied but also immediately followed, promising to watch the live broadcasts. Such confident merchants were rare, and they were eager to see if it was just a gimmick or the real deal.
If it were genuine, then of course they would buy it in droves.
And what were Ding Yun's selection criteria?
Her primary selection criteria were the severity of the condition. The worse it was, the better, as it would more effectively showcase the efficacy of the skincare products.
For example, with acne, having one or two pimples on the forehead and one or two on the cheeks wasn't considered severe. Such cases were immediately rejected. It had to be a condition where the face was covered in dense acne, perhaps even with numerous acne scars and pits that hadn't healed.
Similarly, for freckles and spots, it couldn't be just a few on the sides of the nose. It had to be a situation where half of the face was covered in numerous spots, to the extent that even concealer struggled to hide them.
For redness, it had to be widespread redness and clearly visible blood vessels across a large area to be selected. Cases where one had to peer closely in the mirror to barely spot faint traces of blood vessels were too mild.
After a meticulous selection process, ten individuals stood out, making a total of eleven with Ding Yun.
Some had a distinct, single skin issue.
Others had multiple, combined problems.
Once the personnel were selected, the next step was to meet them, present the contract, sign it, assign each person a dedicated live stream room, and then twelve hours before the official broadcast, they would again disburse funds to continue widespread promotion, announcing that the live stream was about to begin and reminding everyone to tune in.
Since their live streams were free to watch, many interested individuals clicked to reserve their spot. This was especially true for those who had poor skin conditions and hadn't found suitable skincare products.
They were quite anticipating the actual broadcast results.
Time flew by quickly, and at 8 PM, the live streams officially began. Not only were the selected individuals appearing in their respective live streams, but Ding Yun also made an appearance.
Quite a few people recognized her.
However, Ding Yun hadn't enabled the comment section, so she was unaware of what those who recognized her were saying. After starting the stream, she first, according to protocol, activated the beauty filter function to show everyone what she looked like with the filter, then turned it off. She brought her face close to the camera, allowing everyone to clearly see her appearance without any filters, to the point where their pores were visible.
After that, she introduced the products.
And then commenced a series of cleansing and skincare procedures.
Concurrently, the product trial participants in the other live stream rooms followed a similar pattern. However, after using the products, Ding Yun did not dictate how they should explain or describe their experience; it was up to each individual to improvise.
Consequently, the content of the streams varied. Some people scrutinized their faces, murmuring that there seemed to be a slight change, or perhaps none at all. Others, however, expressed their delight, exclaiming that the results were excellent.
They noticed a significant improvement in the acne on their faces.
After all, this was an ordinary world, and it was difficult for Ding Yun to create products that could miraculously eliminate all blemishes with a single application. Therefore, while her products were effective, the results weren't instantaneous. Moreover, different people experienced things differently. Some couldn't perceive subtle changes, while others constantly monitored their facial imperfections and would notice any slight improvement immediately.
This was due to differences in personal perception.
Not only did the trial participants have differing perceptions, but the viewers of the live streams did too. Some felt there was a noticeable difference between before and after skincare, while others felt there was no significant change, perhaps attributing it to a bit of hydration and moisturization, with the effects not being particularly pronounced.
But regardless, anyone who had engaged in skincare knew that there were no miraculous products that could instantly transform skin overnight.
Therefore, everyone could accept that the results might not be dramatic.
And they looked forward to the live streams over the next month.