The people from Chuangying Trading told these distributors that they could supply them with Yangyantang's eye cream and facial cleanser products, even offering them at a lower supply price than Bing Tian Pharmaceutical's products.
However, this all came with a condition: they had to stop distributing Bing Tian Pharmaceutical's products!
As merchants are driven by profit, many distributors who had not paid advance payments simply called to cancel their contracts.
Those who had already paid began negotiating with Bing Tian Pharmaceutical, hoping they would refund the advance payments they had already received.
If this matter alone were not enough to alarm Ling Tian, another incident had a far more significant impact on Bing Tian Pharmaceutical.
Bing Tian Pharmaceutical's two products required a large amount of the Chinese medicinal material, Tianshan Snow Lotus.
The snow lotus, due to its extremely demanding growth environment, was almost entirely wild in the past and very scarce.
However, after persistent research, artificial cultivation was finally achieved, allowing for large-scale supply to the market.
One snow lotus pharmaceutical company, in particular, held an eighty percent share of the snow lotus market supply, and even held the patent for artificial snow lotus cultivation.
Bing Tian Pharmaceutical had signed a long-term supply contract with this company, renewed annually, with prices adjusted according to market conditions.
But as the contract was set to expire at the end of the month, problems arose during the renewal negotiations!
Snow Lotus Pharmaceutical stated that due to booming market demand, their supply was insufficient and they would adjust the supply volume to Bing Tian Pharmaceutical.
The amount of snow lotus Bing Tian Pharmaceutical could obtain would be only 10% of the current volume! This supply level was insufficient for Bing Tian Pharmaceutical to even fulfill their existing orders on time!
What's more, there were no alternatives for the snow lotus medicinal material or its suppliers. Even if they bought out all the snow lotus from other suppliers in the market, it would not meet Bing Tian Pharmaceutical's needs.
Besides, if other suppliers knew Bing Tian Pharmaceutical had lost its snow lotus source, they would surely demand exorbitant prices!
Bing Tian Pharmaceutical was currently mobilizing funds and all available resources to acquire snow lotus from the market. Simultaneously, they were still actively seeking cooperation with Snow Lotus Pharmaceutical, but negotiations were very difficult. The other party even made various excuses to stall, showing no willingness to negotiate with Bing Tian Pharmaceutical.
There was also another matter, which was minor compared to the previous one.
The market regulation department of Jiangshan City approached Bing Tian Pharmaceutical, requesting them to take down some advertisements, citing consumer complaints about exaggerated efficacy and suspected false advertising.
Bing Tian Pharmaceutical argued their case, stating their products' effects were indeed outstanding, which was why they advertised as such.
However, these officials did not accept Bing Tian Pharmaceutical's defense and still had a large number of advertisements taken down, with the excuse of being under review.
Soon after, rumors began to circulate in the market alleging that Bing Tian Pharmaceutical's products exaggerated efficacy and engaged in false advertising.
It was normal for a product with good sales to be slandered, and for rumors to spread. However, when these rumors were combined with the removal of advertisements, the impact was devastating.
According to some people's logic, if their advertisements were not truly false, why would they be taken down?
After listening to everyone's accounts, Ling Tian closed his eyes and fell into deep thought. The entire conference room was silent, filled with an overwhelming sense of worry.
After a long while, Ling Tian opened his eyes, his gaze sharp and full of spirit!
Ling Tian looked up and scanned the people in the room before speaking.
"Everyone, this is not an isolated incident, but a series of coordinated attacks targeting us!
First, malicious complaints, then the removal of advertisements, followed by smear campaigns through rumors. This will significantly impact our company's reputation.
Next, they will cut off our supply of raw materials, preventing us from fulfilling orders on time and causing severe losses.
Then, competitors' products will enter the market with low-price dumping, forcing distributors to choose between them and us!
This series of moves is enough to overwhelm any company..."
Upon hearing this, everyone suddenly understood. They had felt something was amiss, but couldn't pinpoint what it was. Now, with Ling Tian's explanation, they immediately grasped the situation!
"Everyone, as the saying goes, we will meet force with force and block water with earth. Since trouble has found us, we will deal with it one by one!
The Marketing Department and Legal Department, issue lawyer's letters to those who questioned our advertisements, demanding a clear explanation. Otherwise, we will sue them, not only to get our advertisements reinstated but also to claim compensation for our losses!"
"Understood, we will execute this immediately!" replied the head of the Legal Department and Lu Kai from the Marketing Department.
Currently, Bing Tian Pharmaceutical's Legal Department had established comprehensive cooperation with Jingcheng Longhui Law Firm. The head of their Legal Department was an elite lawyer dispatched by Longhui Law Firm.
These professionals had impressed everyone with their exquisite business skills within a month of joining.
"Bing Xia, calculate whether refunding all the advance payments will affect our finances and company operations."
Wang Bing Xia calculated and said, "We have a very healthy cash flow. Even if we refund the advance payments, there won't be major issues with company operations.
However, the progress of some of our acquisition and expansion plans might be affected..."
"They want their money back, do they? Then give it to them. Of course, strictly adhere to the contract. Deduct what needs to be deducted. Don't be afraid of offending people!
Also, make it clear to them that if they demand returns and terminate the cooperation agreement, they will be blacklisted.
From now on, they will never be able to get a single product from us!"
"But, Chairman Ling, many of them are well-known major distributors in the country. Falling out with them, won't that be detrimental to us in the future?"
Ling Tian smiled upon hearing this.
"Manager Wang, you must remember, as long as we can continuously produce products with significant effects, high quality, and reasonable prices, these distributors will be knocking down your door!
Three-legged toads are hard to find, but there are plenty of distributors eager to make money!
This incident also serves as a screening and test for our distributors. Those who lack trust in us and want to kick us while we're down, we will resolutely remove them!"
"Yes, Ling Tian is right. Our products are not hard to sell, so why should we endure their mistreatment!" Wang Qing Tian said, clapping his hands in agreement.
"Bing Xia, if they want their advance payments back, refund them. If the funds are insufficient, use my money to cover it."
"Understood!" Wang Bing Xia replied.
Wang Bing Xia did not know how much money Ling Tian had. Not to mention the windfalls he obtained from the Jin and Bai families, the balances on the two cards given to him by his fifth master, Gu Tianxi, were enough to make Wang Bing Xia gasp.