Lu Kai, the head of the marketing department at Bing Tian Pharmaceutical, cleared his throat.
"Boss, it's actually very simple. We can go the route of health supplements!
Simply put, through an advertising blitz, we'll let patients know about our product. As long as they buy our product and experience its efficacy, we won't have to worry about sales!
I also believe that our product is different from those one-off health supplements, so we don't have to worry about it negatively impacting the company's reputation."
Everyone listened and nodded frequently. This was indeed a viable approach. Many traditional Chinese medicines, unable to enter hospitals, were desperately trying to find a way back by tapping into the health supplement market.
Ling Tian sat there without expressing an opinion, but listened intently to everyone's thoughts. After they had all spoken, Wang Qing Tian smiled at Ling Tian.
"Ling Tian, what are your thoughts?"
Ling Tian thought for a moment and said, "What Lu Kai said is a method, but if we do it his way, our product costs, especially promotional costs, will increase significantly. Our selling price will definitely not be profitable!"
Wang Bing Xia also added, "I've done some rough calculations. If we use Manager Lu's method, our Bing Tian Xiao Ke Wan would have to at least double in price to be profitable."
"Then let's double it. It's better than not selling anything," Lu Kai said.
As the head of the marketing department, if the product didn't sell, he wouldn't have any performance metrics. The pressure was naturally immense.
"I disagree with this plan, and I also disagree with raising the price!"
Ling Tian's words drew everyone's attention.
Although they didn't quite understand, everyone knew that in this company, Ling Tian had the final say.
"Everyone, Bing Tian Xiao Ke Wan is our first pharmaceutical product. Its importance is self-evident. This will be a product that establishes Bing Tian Pharmaceutical's position in the industry.
If we promote it in the same way as health supplements, even if it succeeds, we will be devalued!
What I find particularly unacceptable is raising the price!"
As Ling Tian spoke, his tone became serious.
"A company also has social responsibility, and our social responsibility is to save as many patients as possible with our products!
Therefore, raising the price is out of the question, especially passing on high advertising costs to consumers. I cannot accept that!"
"Ling Tian, then what do you think we should do?" Wang Qing Tian asked.
"As I said, 'meet changes with no changes.' I won't set any plans for the marketing department. As long as you can carry out the promotion work diligently, that will be enough.
In addition, I will allocate a special fund as a reward for the sales staff. You all have to work a bit harder..."
Ling Tian's plan surprised everyone. Many of them were unwilling to do so tonight, but in this company, Ling Tian was the major shareholder, and his word was law!
...
In Beijing, at Xie He Hospital, it was the day for the endocrinology specialist, Professor Jiang Fei Han, a leading figure in China's endocrinology field, to see patients.
In fact, there was an unwritten rule in China's medical community: top doctors were in the wards, while only second and third-rate doctors would see patients in outpatient clinics.
For top experts like Professor Jiang Fei Han, getting an appointment was incredibly difficult.
Every time Professor Jiang Fei Han held a clinic, his workload was always at its maximum, and many patients from out of town would come specifically to see him.
This time was no different. Professor Jiang saw nearly 100 patients in a day.
It wasn't until it was dark that Professor Jiang Fei Han saw the last patient of the day.
This patient, surnamed Cheng, came from a well-connected family. He had managed to get in through connections and influence.
He had been undergoing treatment with Professor Jiang for a long time, and Professor Jiang had always formulated his treatment plan.
Professor Jiang had a deep impression of Old Cheng, the patient. He was well aware of Old Cheng's current situation: he was getting older, his endocrine system was failing, and his type 2 diabetes was worsening.
Currently, Old Cheng was facing a situation where his blood sugar control was out of balance, and ordinary hypoglycemic drugs were no longer effective in regulating his blood sugar.
From now on, he would have to rely on insulin injections to maintain his life.
But if he did that, his overall quality of life would drastically decline!
Patient Old Cheng happily handed over his medical examination report.
Seeing top experts like them was different from other patients who would queue up, be told what tests to do, then queue again for the results before seeing the doctor.
For such top experts, patients would complete all necessary tests before their appointments and bring the results directly to the doctor.
Jiang Fei Han carefully examined the report. As he read, he couldn't help but frown and rub his eyes.
The reason was simple: the patient Old Cheng's condition had shown significant improvement.
Now, his blood sugar had returned to a very ideal state after medication!
Even some of his other related indicators were approaching normal!
"Old Cheng, your condition has clearly improved. What exactly did you do?"
"Haha, Professor Jiang, to be honest, I stopped all the medication you prescribed!
Although they were all imported special drugs, I felt they weren't very effective on me anymore.
Coincidentally, a friend recommended a medicine that had very good results for type 2 diabetes patients, so I gave it a try..."
The friend Old Cheng mentioned was actually Old Ba Jin, Boss Jin.
Boss Jin also had branches in Beijing. To do business in Beijing, one absolutely needed connections.
Therefore, Boss Jin had made many friends in Beijing, and Old Cheng was one of them.
When Boss Jin chatted with Ling Tian, he learned about Bing Tian Pharmaceutical's new product launch.
Although Old Ba Jin hadn't used the product himself, he had absolute faith in Ling Tian's abilities.
So, he recommended the product to Old Cheng without hesitation.
Old Cheng was also quite bold, perhaps driven to desperation by his illness. He stopped his medication and took Bing Tian Xiao Ke Wan.
The results were astonishing. After only a few days of use, Old Cheng could personally feel the changes in his body.
The discomfort caused by high blood sugar disappeared, and when he measured his blood sugar before and after meals, the readings had entered the safe range!
Old Cheng was somewhat stunned.