Chen Hero signed fewer commercial contracts in the summer of 2012 than in the summer of 2011 because, in addition to his outstanding performance in the Premier League that year, he lacked performance in European competitions. There are too many shooting stars in the world of football who perform well for one season and then plummet. Businessmen are always realistic. If you can win the Champions League, you will have more endorsement contracts. If you can't even participate in European competitions, you will have fewer endorsement contracts.

In addition, the Dekura team raised the threshold for signing Chen Hero, so many small and stingy companies were directly excluded and not even considered.

With several factors working together, Chen Hero's endorsement contracts naturally decreased significantly compared to last year.

Although there was a decrease, the quality level did not decline.

Chen Hero's performance in the Premier League is obvious to all. It's just that Liverpool as a whole is a bit lacking. Otherwise, everyone would think that with Chen Hero's performance, winning a league title wouldn't be impossible. Moreover, he also won the League Cup, and he will return to the European arena next season.

As for the individual, Chen Hero's performance is impeccable. In his first season in the Premier League, he broke the Premier League single-season goal record jointly held by Alan Shearer and Andy Cole. He can be completely called a "phenomenal player."

So these contracts did not disgrace Chen Hero's reputation.

He signed an endorsement agreement with the well-known game company Konami for a period of three years, serving as the global spokesperson for Konami's flagship product, the "Pro Evolution Soccer" series of games. He will work with Cristiano Ronaldo to compete against the FIFA football series endorsed by Messi. In recent years, EA's FIFA football series has been catching up, and has surpassed the Pro Evolution Soccer series in terms of sales and influence. If Pro Evolution Soccer wants to turn over, it has to increase investment, and signing influential stars as endorsements is one way. They had previously brought in Cristiano Ronaldo as an endorsement, but currently Messi is in the limelight, and even Ronaldo can't suppress him. Therefore, Pro Evolution Soccer thought of China's huge influence, and then thought that Chen Hero defeated Messi in the Champions League, which shows that Chen Hero's strength is comparable to Messi's, and he is very young and has room for appreciation, so signing him now must be a bargain...

In this way, Chen Hero became the spokesperson for the "Pro Evolution Soccer" game. Within three years, he can earn one million euros each year by endorsing the Pro Evolution Soccer game. In the new Pro Evolution Soccer game released in the second half of 2012, the images of Chen Hero and Cristiano Ronaldo will appear on the game cover at the same time.

For this reason, he has to go to shoot promotional photos for Pro Evolution Soccer this summer first.

In addition to Konami Game Company, Chen Hero also obtained a four-year Tissot watch endorsement contract. Tissot has always been closely related to sports. They seek sports values of achievement, precision, and challenging one's limits, which coincides with Chen Hero's characteristics, so they approached Chen Hero. Tissot is definitely not a top brand in the watch field, but the real top brands rarely find football stars to endorse. It is relatively rare for Audemars Piguet to find Messi to endorse.

Tissot had previously found Owen to endorse, so they have a tradition in this regard. It just so happens that Chen Hero also plays for Liverpool, so it is normal for them to find Chen Hero to endorse.

The four-year contract can bring Chen Hero one million in income each year.

There is also a commercial contract from China.

He signed a four-year endorsement activity with TCL Company, earning ten million yuan per year.

In fact, although Chen Hero disappeared from the European arena for a year, which affected his popularity, he is still the number one athlete in China. There are many companies in China who are looking for him to endorse, and they are offering high prices, and these companies are all leaders in their respective fields in China.

However, Dekura considered that these companies have mixed social reputations, and the negative impact is relatively large. He was afraid that Chen Hero's endorsement would affect his image and affect the innocent.

For example, those top Chinese dairy companies offered sky-high prices hoping that Chen Hero could endorse them, but Dekura didn't agree to any of them. Because in recent years, since the melamine incident of Sanlu milk powder, the reputation of Chinese domestic dairy companies has become unpleasant. Milk should have been a healthy product, but it has become a drug, which has a very bad social impact. It is said that Ding Junhui's personal image was inevitably affected when Mengniu had some scandals because he endorsed Mengniu.

Dekura didn't want this to happen to Chen Hero. They don't lack this little money, so there is no need to take this risk in order to earn the endorsement fee from the other party.

Like the dairy industry, there were also endorsement invitations from the real estate industry. Chinese real estate companies have quite a lot of assets and want to invite Chen Hero to endorse them, but for the same reason, Dekura rejected them all.

The agent team led by Dekura carefully manages Chen Hero's commercial image. Chen Hero's personality is not good, but this is actually part of his commercial image. At least what he does is reasonable and not unreasonable.

As soon as the season ended, the first thing Chen Hero did was not to go on vacation, but to go with Dekura to sign the contract first. Then he ran to shoot cover photos and posters for Pro Evolution Soccer.

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Since his debut, Chen Hero has only had contact with Cristiano Ronaldo twice - the round of 16 of the 09-10 season Champions League, when Chen Hero's Napoli met Real Madrid.

Chen Hero doesn't have a deep impression of Cristiano Ronaldo. Although he is very famous, Ronaldo's performance in those two games was very average. Therefore, Chen Hero did not directly regard Ronaldo as his opponent.

Unlike Messi, precisely because Messi is strong, Chen Hero cares so much about Messi and fights with him to the death.

As for Ronaldo, at least until now, the two have not had direct conflict.

But this does not mean that the relationship between the two will be very good.

Ronaldo has not commented on Chen Hero in public. This is not because he appreciates Chen Hero. If he appreciates Chen Hero, he should support and praise him like he treats Kaka.

He has not commented on Chen Hero because he despises Chen Hero, just like he despises Messi.

In addition, Chen Hero's personality is even more arrogant than him, which makes Ronaldo feel very uncomfortable - arrogant people will never appreciate each other, they will only hate each other, because... "It's enough for me to be such an arrogant person in this world."

The reason why Ronaldo has not directly conflicted with Chen Hero is entirely because there is no opportunity - since that match, Chen Hero has never encountered Real Madrid again. In the competition for various awards, his enemy is also Messi, not Ronaldo.

Although Ronaldo can't stand Chen Hero's style, he can't criticize others for this and that for no reason.

Therefore, the whole world has always been unaware that Ronaldo and Chen Hero's relationship is not very good either.

If they knew, maybe Konami wouldn't have gone to Chen Hero to sign an endorsement? Of course not, they might even benefit from the relationship between the two.

This time, Konami's advertisement shooting required the two to meet for the first time outside the stadium.

But obviously, due to each other's views on each other, this meeting will definitely not be the kind of meeting where everyone gets together and has fun.

This can be seen from the first meeting between the two.

The shooting location is in Spain. In fact, it doesn't matter where the shooting location is chosen, because it's all in the studio anyway.

However, considering that the Spanish season has not ended, it was arranged in Madrid, Spain, which made it convenient for Ronaldo.

Chen Hero doesn't care, anyway, someone arranges travel expenses, and he doesn't mind going to Mars.

But he saw Cristiano Ronaldo's big-name attitude for the first time.

The shooting time was arranged on a rest day. Chen Hero entered the studio first to shoot. He took many personal photos, wearing a Liverpool jersey and posing in various poses, letting the photographer take pictures.

This work is very simple. For Chen Hero, who has taken posters and promotional pictures for many companies, there is no problem.

So this shooting work only takes one day and does not delay Chen Hero's affairs.

After the personal photos were taken, it was a group photo of two people.

But this work cannot continue for the time being, because the other protagonist, Cristiano Ronaldo, has not arrived yet.

Chen Hero had to sit aside with his agent Dekura to rest. Just as they were waiting bored, Ronaldo drove his new sports car Lamborghini Aventador_Lp_700-4 to the studio. Chen Hero heard the huge engine roar coming from outside in the shed.

After Ronaldo arrived, his attitude was still good. He apologized to the staff, saying that he was delayed by other things, and said that he could start shooting immediately.

But he didn't show any expression to Chen Hero sitting on the side, not even saying hello.

Chen Hero rolled his eyes. He didn't have any special feelings for this person before, but now he hates him - damn, you're putting on airs in front of me?!

Damn it!

Chen Hero doesn't care about being enemies with the two top-ranked players in the world of football at the same time. No matter how awesome they are, they are not as awesome as UEFA and FIFA, right? They are usually so arrogant, but in front of the real power machine, they are as cowardly as grandsons...

Chen Hero doesn't even care about UEFA and FIFA, so is he afraid of Messi and Cristiano Ronaldo?

In this way, Chen Hero, who had no feeling for Cristiano Ronaldo and regarded him as air, now has one more person on his enemy list.

In the next group photo time for the two, Cristiano Ronaldo still regarded Chen Hero as air, while Chen Hero had a sullen face and a murderous look. Unexpectedly, the feeling of shooting like this was still very good, because it captured the characteristics of both of them...

Throughout the shooting process, Chen Hero and Cristiano Ronaldo did not have a single exchange. It seemed that some people also saw the strange relationship between the two. But no one pointed it out - what does other people's grievances have to do with us?

But within a few days, there were rumors in the media that Chen Hero and Cristiano Ronaldo were in a tense relationship...

Neither Chen Hero nor Cristiano Ronaldo paid attention to such rumors.

As players, the best place to compete is the stadium.

The new season has not started yet, so what do they care about?

What's more, Ronaldo has more important things to do. He wants to lead Real Madrid to meet Messi's Barcelona in the Champions League final. This is the best opportunity for him to prove that he is stronger than Messi, and also an opportunity to prove that he is not worse than Chen Hero.

Since Chen Hero can defeat Messi's Barcelona in the Champions League, why can't I, Ronaldo, do the same thing? I don't think I'm worse than Chen Hero in any way.

I must do the same things that Chen Hero has done!