This attitude certainly won over many onlookers and helped identify quite a few fake accounts.
Feng Jie had already collected a list of obvious studio bot accounts and, following Ye Zhi's instructions, was preparing to send out lawyer's letters to those studios.
Of course, this was merely a necessary prelude. They had already gathered sufficient evidence, and if the other party continued their slander, court summons would be issued instead.
"Feng Assistant, quickly come and see, there are many posts online speaking up for Shunda!" the Public Relations Manager said.
Feng Jie snapped back to attention, asking with some surprise, "Oh, really?"
"Yes," the PR Manager replied. "There were some scattered posts yesterday, but they didn't gain much traction. However, there are significantly more today than yesterday."
"Let me see," Feng Jie leaned closer to the computer.
Under a post criticizing Shunda Express, there were many recent replies. Feng Jie directly chose to view them in reverse chronological order.
【I feel so lucky! You all say Shunda express takes half a month to arrive, and it might not even get delivered, but the item I bought arrived in two days. The efficiency is incredible! The fastest other couriers take at least four or five days, right?】
【They all say Shunda's delivery drivers have bad tempers and steal packages. I was so worried when the seller sent my item via Shunda! But the Shunda courier was not only fast, but he also delivered it directly to my door! The delivery guy even let me unpack and inspect the package in front of him, showing no concern about wasting time, and he provided smiling service throughout, with an incredibly good attitude!】
【Let me tell you, Shunda's delivery drivers really do steal things! The guy who delivered my package today was incredibly handsome. He smiled at me and directly stole my heart! Shunda Express, I'm warning you, hand over that delivery driver's contact information quickly, don't force me to beg you!】
...
Besides this post, other threads also had many replies, almost all of them expressing how people were initially worried about delivery issues with Shunda, only to find their expectations exceeded and their opinions of Shunda completely changed.
Feng Jie said with some surprise, "Did President Ye ask you to hire bots?"
"No!" the PR Manager said, bewildered. "President Ye told us to follow your instructions, Assistant Feng. You haven't given any orders, so we wouldn't dare act on our own."
"That's strange..." Feng Jie frowned. Suddenly, he remembered Ye Zhi's confident attitude earlier and began to understand. He said, "Go and contact Shunda Express. Ask them if a batch of packages from two days ago was delivered today."
The PR Manager quickly contacted Shunda Express, and they gave an affirmative answer.
Feng Jie suddenly understood why Ye Zhi had been able to confidently hand the matter over to him to oversee.
It turned out he didn't need to do much. Ye Zhi's true confidence stemmed from Shunda Express itself.
Most couriers at the time were still quite slow, with four to five days being the norm, and a week not uncommon. Yet, Shunda Express could deliver within two to three days, which was far beyond the speed of its competitors!
Shunda Express had also provided a clear response: unless it was a particularly remote area, they could generally guarantee delivery within four days!
Moreover, their competitors would often just leave packages at the doorstep with questionable attitudes. Even the work that was supposed to be routine, like delivering to the door, was now a selling point for Shunda in contrast to others! With such comparisons, Shunda's advantages were instantly magnified!
This was a great opportunity to turn things around!
"These posts are all from organic users!" Feng Jie urged. "Everyone, stay sharp. We need to cooperate well and ensure public opinion rapidly reverses!"
The Public Relations team quickly agreed.
Although there were many organic users speaking up for Shunda, they were soon met with a massive wave of bot attacks, and they were all labeled as Shunda bots.
Just as the posts supporting Shunda were about to be drowned out by criticism, Shunda Express's official account suddenly issued an official announcement.
The announcement roughly stated that they had identified a batch of bot accounts originating from the same studio and had already sent lawyer's letters to that studio. It was followed by a list of accounts and high-traffic posts that had slandered Shunda.
The timing of this announcement was perfect. Those who had been falsely accused of being Shunda bots and were holding back their anger naturally could no longer tolerate it.
【So, the ones slandering Shunda are the bots? I thought Shunda usually didn't have much presence, so why did so many people suddenly start criticizing them?】
【I heard Shunda underwent internal reforms recently, and I have to say, Shunda after the reforms is really quite good. They deliver fast and have good attitudes, much better than other couriers! Speaking of which, these Shunda slanderers, aren't they people hired by Feitong?】
【Definitely! The two have had bad blood for a long time! Honestly, Feitong is disgusting. They deliver slowly, often lose packages, and don't take responsibility for broken items. Trying to contact customer service usually results in them passing the buck, and calling to complain is useless. It's infuriating! Forget it, I'll switch to Shunda from now on!】
...
Initially, people were just discussing Shunda, but when the topic shifted to denouncing courier companies, the heat of the discussion exploded online.
After all, who hasn't encountered such problems when online shopping? It was too easy to resonate with.
But as people complained, the topic circled back to Shunda. People suddenly realized that Shunda Express was actually quite good. Although they had some issues, they were at least much better than Feitong and other couriers!
Feng Jie had stayed in the Public Relations department to monitor, and he personally witnessed the entire shift in public opinion and the subsequent secondary escalation of the topic.
At this moment, he felt quite proud. The internet was truly fascinating!
Feng Jie was very happy, but Yao Hongbo was not.
He, like Feng Jie, had been monitoring the online sentiment.
The bots that had been active were hired by him, and it was his idea to direct those bots to attack accounts speaking up for Taoxun.
However, he never expected that it would backfire, and the entire public opinion battle ultimately ended up boosting Shunda's reputation, doing all the work for Shunda.
He was genuinely annoyed now. How was he supposed to explain this to the investors?
He contacted the studio again, but after receiving Taoxun's lawyer's letter, the studio refused to post anything, even if they returned the money.
Just as Yao Hongbo was contemplating what to do, he suddenly received a call from the boss of Feitong.
Yao Hongbo answered the call and heard a displeased voice.
"Vice President Yao, what is going on? Weren't we cooperating to deal with Taoxun and Shunda? How is it that your Qianbai has sacrificed us, Feitong?"
Yao Hongbo explained somewhat helplessly, "Chairman Yang, it's a misunderstanding..."