If a trendy person from 2021 were to visit, the moment they saw the decoration of this blind box store, they would exclaim that even in 2021, there wouldn't be such a cool blind box store; it was simply the most fashionable, most fashionable.
However, upon entering the store, they would also exclaim, because they never would have imagined that a blind box store would not sell figurines or trendy dolls, but instead, all sorts of daily necessities. And at only 10 yuan a box, it was practically a disgrace to the concept of blind boxes.
Of course, it wasn't 2021, and no one had truly experienced blind boxes yet. So when customers saw these items inside the blind boxes, instead of feeling any discomfort, they found such blind boxes to be absolutely fantastic.
The design of these blind boxes adhered to the original intention of Huang He, the boss. That is, the value of the items inside, even the most common ones, must be higher than the selling price of the blind box.
A 10-yuan blind box must contain something with a market price exceeding ten yuan, let alone the chance of opening items worth far more than ten yuan.
For this batch of twelve new products, Huang He also introduced a new blind box design concept: closeness to life. In simple terms, it meant not putting items in blind boxes that only trendy people would like, where 99% of the value lies in figurines and dolls displayed in cabinets.
Frankly, these items are not as good as LEGO or model kits. Although these are assembled and then placed in cabinets as decorations, these products at least have an assembly process, and that process is very interesting, lasting anywhere from one to dozens of hours. The mental enjoyment is no less than that of a game.
For example, someone who used to play "Teamfight Tactics" now spends all his time assembling models, which is incredibly satisfying.
As for Pop Mart's blind boxes, once opened, they can only be displayed in cabinets. The mental pleasure they bring is only at the moment of unboxing.
After that, you might not even have the interest to look at them again. The only source of pleasure left is likely the sense of accomplishment from collecting.
These kinds of items are not universal and will not win the interest of the majority of people.
Therefore, Boss Huang put forward this entirely new requirement and released 12 new blind boxes of different categories. Whether these blind boxes are attractive can be seen from the reactions of the customers in the store right now.
Of the first 50 customers who entered, about half were gathered near the grain and oil blind boxes and snack blind boxes. The grain and oil blind boxes, in particular, were extremely popular, with nearly twenty elderly ladies and gentlemen surrounding them.
What, you ask why there are so many elderly ladies in the store? This is all thanks to Grandma Wang. This grandmother, who came for her stroll at 3 o'clock, naturally has a group of old friends, both ladies and gentlemen, who also enjoy strolling at this time. Plus, anyone who can appear near the store before 7 AM is almost certainly a retired elder above 60. And these elders who came from difficult times are naturally filled with interest in any activity or discount that offers a chance to get something for free. Moreover, with a new store opening, they came to watch the excitement and join the queue.
So, about half of the first 100 people in line were elders. Although the proportion of elders in the later part of the queue was not as high, there were not enough young people. Almost all the customers queuing were over 30 years old, and a large majority of them were regular blind box customers. They learned from the previous stall owner about the opening of the first flagship store for blind boxes and flocked to see how flagship and innovative this flagship store would be.
Now, it seems they are indeed extraordinary. The variety of goods in the blind boxes has increased by an unknown amount, and for those who were a bit intimidated by leather goods before, their flames of desire have once again begun to burn fiercely.
And for these users, the most popular category is naturally grain and oil.
Why? Because once you buy these, you can use them when you take them home, and you definitely won't lose money. Not losing money means making a big profit!
So, when these old men and women learned that the red blind boxes contained these items, they rushed over, crowding them three layers deep.
"I say, Sister Chen, you've bought six boxes, and they're all 10 catties of rice. Your luck is not good, let me try!" an old lady, blocked from entering, shouted loudly.
"It's not a loss! These 60 catties of rice are sold for 70 yuan in the grain and oil store. It's so cheap here, no matter how much you buy, you won't lose money! My family eats seven mouths a month, and 60 catties isn't enough. These are just a small matter!" Grandma Chen said excitedly, then took out another 10 yuan, gave it to the busy, sweating staff member inside, and drew another blind box.
It's worth mentioning that at Huang He's suggestion, the blind boxes were improved to stabilize the weight of the packaging to a similar level, thus preventing people from guessing the contents by weighing them.
However, the grain and oil blind boxes didn't need this, because they never contained actual goods. Instead, they contained supermarket redemption coupons. You could take the coupons to a nearby supermarket to redeem the goods. Therefore, these blind boxes were completely identical in weight and packaging.
"It's still rice!" Grandma Chen opened the box and saw, slightly dejected, it was another 10 catties of rice. However, she had no intention of backing down. Anyway, 10 catties of rice was not a loss; it could genuinely be eaten. And since buying any amount wasn't a loss, she decided to buy as much as possible!
"Hey, these 10 catties of peanut oil! It's peanut oil! Ahhhhhh!" Suddenly, an old lady became so excited that she was dancing with joy. She had indeed drawn a redemption coupon for ten catties of peanut oil. The price of this brand in the supermarket was about 20 yuan. This was a clear profit!
"Look how happy you are! I can get oil too!" Grandma Chen's eyes gleamed with desire, and she decisively took out a hundred-yuan bill from her pocket. "I want ten boxes, give me ten boxes!"
Then Grandma Chen received eleven boxes. It turned out there was a promotion: buy ten boxes, get one free. This immediately made Grandma Chen feel a pang of regret. If she had known about the buy-ten-get-one-free deal, she would have bought ten boxes at a time from the beginning.
Well, although these eleven boxes still didn't contain the peanut oil she wanted, she did get 5 catties of mung beans. This could also be considered a small profit… Although the actual price of these 5 catties of mung beans, or even the 10 catties of peanut oil, was only about 8 yuan, Boss Huang’s profit wasn't much, but he still made a small profit!
If the grain and oil section was the hottest spot in the store, then the clothing blind boxes were the second hottest. Unlike the grain and oil blind boxes containing coupons, the clothing blind boxes actually contained various kinds of clothes.
These blind boxes were not weight-matched because clothes, unlike other goods, cannot be valued by weight. The types of clothes inside were incredibly varied, from shirts and casual wear to socks and underwear, everything was there. And the quantity was very large; there were at least ten pairs of socks. And a casual shirt, even bought from a street vendor, would cost at least 20 yuan, right?
So, the clothing blind boxes were also selling very well. After all, buying a piece of clothing for 10 yuan seemed like a great deal no matter how you looked at it.