“Boss is really tough on himself!” Shen Yuequn was stunned after hearing this. He never expected that Huang He would hate himself to this extent. If this thing spread, wouldn't Huang He's reputation be completely ruined?
Moreover, this voice clearly sounded like Huang He's own voice. This was definitely recorded by Huang He himself!
“This is all for you guys!” Thinking of Huang He’s resolute expression when he handed these recorded loudspeakers to him, Shen Yuequn felt his heart filled with emotion.
How many bosses would insult their own dignity like this to help them sell goods and diligently pay them wages? How could such a boss not work desperately for him?
“But…” Shen Yuequn suddenly licked his lips, “If I could run away with the chairman’s sister-in-law, then it seems like I would have nothing, but it wouldn’t be a loss!”
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“Zhiruo, please don’t be angry. This is a last resort. If we don’t do this, their work will be very difficult to carry out!” At this moment, in a factory in Wenzhou, Huang He was facing the furious younger sister-in-law, Leng Zhiruo.
The matter had finally reached Leng Zhiruo’s ears, and in the worst possible way – through the gossip of neighbors. When she went home yesterday, she found many neighbors pointing fingers at her. She vaguely heard things like “eloped with brother-in-law,” which made Leng Zhiruo’s face turn red.
At first, she thought it was just idle gossip. But when she returned home, her fourth sister quietly asked her if she had already made plans to elope with her brother-in-law. She then realized something was wrong.
Later, her fourth sister played a recording for her, saying that someone had sent this recording on QQ. It was recorded in LQ City, and many people knew about it.
“What is QQ?” Leng Zhiruo asked somewhat blankly.
“It’s a latest online chat software, quite useful. Several of my classmates are using it!” her fourth sister said with a smile.
“Leng Zhige, don’t forget, you are a high school senior and about to take the college entrance examination. Don’t use the computer every day and affect your studies!” Leng Zhiruo keenly noticed the key point.
“Sister, what are you thinking? I’m not using the computer to play, I’m using it to study. You don’t know, there are many learning resources online now, as well as past college entrance examination real questions. I’m only using the computer for studying!” Leng Zhige immediately said aggrievedly and loudly.
“Oh, I’m sorry, sister was wrong about you!” Leng Zhiruo nodded trustingly. Unfortunately, this was probably the last bit of trust parents had in computers. In a few more years, no one would believe that their children used computers to look up study materials online. XXS1
Although the matter had already deviated, Leng Zhiruo still secretly went to the neighboring LQ City and to the place mentioned on QQ. She saw the people selling her blind boxes, and one of them was particularly familiar. Wasn’t he one of the young men who had guarded her brother-in-law before? What was his name? Zhang Yingguo?
Well, the Northeast was quite far from Wenzhou. By the time Shen Yuequn started selling, it had actually been five days.
LQ City was much closer, only 100 kilometers away. So Zhang Yingguo had actually started selling blind boxes five days ago. After five days of spreading, it was normal for it to reach Leng Zhiruo’s ears.
Leng Zhiruo interrogated Zhang Yingguo thoroughly. Zhang Yingguo confessed everything honestly. She then learned that these slanderous things were actually produced by her brother-in-law himself.
Furthermore, it seemed that these hundreds of loudspeakers were also personally bought by him from the Wenzhou Dafang Audio Products Factory on the next street for 10 yuan each.
Thinking of this, Leng Zhiruo became very angry and rushed directly to Huang He, questioning him about his good deeds.
As for Huang He, he had already expected this day would come, so he immediately put on a miserable face and began to explain.
“Nonsense! Even if their work is difficult to carry out, giving them a loudspeaker and recording such a message, will that make their business better?” Leng Zhiruo’s spit sprayed onto Huang He’s face.
“Alright Zhiruo, what I’m saying is the truth. The simplest principle, if you go to the street and see two shops selling the same thing, one boss sits there silently without saying a word, while the other boss is eloquent, blows his own horn, and enthusiastically invites you to take a look. Which one would you choose?”
“That would naturally be… But this recording…”
“This recording is the key! Our people were all workers before. They could work overtime for a week without complaint, but asking them to solicit customers in public and loudly hawk their wares is very difficult. This is a problem that cannot be overcome in a short period of time. Moreover, they are not doing business for themselves, but for the factory. What kind of motivation do you think they have?”
“That’s why I prepared this loudspeaker for them. This way, even if they are unwilling to speak themselves, there will be something speaking for them. This can solve many problems!”
Huang He’s explanation left Leng Zhiruo speechless. She could only nod and say, “Okay, even if what you said about this is correct, can’t you hawk your wares properly? Why did you have to make up this story about bankruptcy, indulging in drinking, whoring, and gambling, and describe yourself so disgracefully? Don’t you care about your reputation?”
“What is reputation worth? As long as we can get through this tribulation, what reputation do I need!” Huang He patted his chest, looking like a martyr dedicating himself to the revolution.
“Zhiruo, actually, hawking is just the first step to success. Almost all businesses in the market are best at hawking. If our loudspeaker only plays the simplest advertising slogans, it will be ineffective and will not attract customers’ attention!”
“Therefore, our advertising slogans need to be skillful. Look, first of all, it’s bankruptcy, which is very attractive. Nowadays, people love to hear stories about bankruptcy.”
“Then, the boss ran away, and the goods were used as wages. This is very important. The first reaction of customers when they hear this is that these goods must be very cheap, sold at cost price, or even cheaper than cost price!”
“Next, it’s export orders. Now, Chinese people have a concept that things sold abroad are good items, so the quality of these goods must be good!”
“Finally, it’s ‘Give me back my hard-earned money.’ This is still the difficult period of reform and opening up. Many people have experienced layoffs and re-employment, and the hardship of not receiving wages. They can empathize with these workers who don’t receive wages and will feel sympathy. This immediately closes a lot of the distance!”
“It’s not me bragging, sister, but once this advertisement plays, people around will gather to watch the excitement, and our business will be good!” Although Huang He’s words were very nonsensical, they were actually true.
After all, that advertisement, which had spread in China for twenty years and created the voice and memory of Huang He and Jiangnan Leather Factory, was etched in DNA. The charm of the advertisement itself, as well as the analysis and understanding of customer pain points and how to deal with them, were absolutely top-notch.
Otherwise, at its peak, half of the chairmen of small businesses across China had run away with their sisters-in-law. Huang He, even though his name would severely damage his reputation and he himself hated this voice the most in his past life, still created it himself. After all, no one would refuse money.
“Then why did you add something like ‘little… little…’ in this passage, and include me? When did I run away with you?” Leng Zhiruo pouted, stomped her feet, and looked very wronged.
“I haven’t even run away with you yet, but others already think I have run away with you. I got nothing, and my reputation is ruined… woo woo woo… I’m too miserable!” Leng Zhiruo was so wronged that she cried.
“Alas, there’s no other way. The public and readers are too vulgar. They just like brother-in-law and sister-in-law. I can’t help it!” Huang He also looked helpless and wronged, then, as if possessed, he added, “I have five sisters-in-law, and I didn’t say which one!”