The immense success of World of Warcraft, from another perspective, highlighted the immense power of the S-tier marketing plan. Although 80% of this success stemmed from World of Warcraft's excellent quality, claiming the S-tier marketing plan was invincible also seemed reasonable.
And now, another small, only a dozen or so
So they turned their attention to their own children. Well, their grandchildren were not yet 30, but these unfilial sons and daughters were definitely over 30, perfectly meeting the conditions!
So when it was time to get off work, these elderly people grabbed their sons and daughters and rushed to the Jiangnan blind box store to queue up for blind boxes. Because the requirement was that the person themselves had to use their ID to play the game, these children could only reluctantly obey their parents' arrangements, rushing to the store to queue up during the Chinese New Year, then receiving a blind box to add three catties of rice or one catty of meat to the household.
Although these adult children all expressed that they were willing to spend money to buy thirty catties of rice or ten catties of meat for the family, they were immediately reprimanded by their parents.
Why spend money buying things indiscriminately? Doesn't this free offer smell better?
Well, precisely because it was the Spring Festival, these children didn't need to work and had plenty of leisure time to waste on queuing. Through such forceful promotion methods, adults who normally didn't play computer games at all were directly exposed to the PC game Link-Link.
This marketing campaign was later listed as one of the most classic marketing cases and was sung by major marketing companies.
Of course, in addition to this Spring Festival event, there was another extremely crucial promotional method in China, which was to leverage the TV drama "The Misty Journey" that was released on the first day of the Lunar New Year.
As everyone knows, due to the astonishing box office success of the Misty Journey film series in the United States, and the occasional reports of a 1-billion-dollar big production!
Americans have knelt before Chinese traditional culture!
"Do you believe in cultivation?"
Taglines like these made "The Misty Journey" an instant hit in China even before its broadcast. The simplest example was that Gan Province Satellite TV, which had scraped together three hundred million yuan to buy the premiere rights, had already recovered all its costs before the TV drama even aired.
Those crazy enterprises snatched up the interruption advertising and naming rights of the TV drama at unimaginable prices, with advertising prices even soaring to 10,000 yuan per second, simply a pace of making money.
This also indirectly proved how popular this TV drama was in China. According to later statistics, when the first episode was broadcast, the national viewership rating of Gan Province Satellite TV reached an astonishing 31.2%.
This was an achievement that Gan Province Satellite TV had never reached before... at its peak, the national viewership rating was less than 2%, and it had increased fifteenfold at once, becoming an industry legend.
As a result, the first scene of the TV drama was a computer screen, showing a mouse constantly moving on the computer screen, eliminating identical pictures one by one... This was clearly playing Link-Link!