The establishment of Jiangnan Network Media was as calm as water, but the promotion of Facebook was like wildfire.
Huang He knew very well that for an online product, occupying the highest traffic on the entire network at the fastest speed was the most important thing, and oo was the biggest traffic portal in Huang He's hands.
So, almost overnight, all oo users received a prompt. Even if they were lucky enough to become internal testers and were qualified to activate Facebook features in advance, they could directly click the provided link to enter their own Facebook channel if they were interested.
At the same time, the main UI of oo also provided an entrance to Facebook, which could immediately jump to the Facebook webpage by clicking it.
Not only that, but Facebook also provided two modes: client and web. Initially, users used the web version, but at the top of the webpage, there was always a prompt: "Download the client for faster running!"
Users could click the download button on this prompt at any time to directly download the Facebook client.
It wasn't just oo; the oo game center also appeared with the same traffic diversion channel, as many players didn't use oo but only the oo game center.
At the same time, Facebook did not require any registration at all. As long as one had an oo account, they could immediately register their own Facebook without any additional steps.
In short, Huang He utilized the traffic owned by Jiangnan Group to the extreme, maximizing the traffic in his hands. As long as all oo users were slightly attracted and clicked out of curiosity, they could immediately become Facebook users.
Therefore, in just one day, Facebook had over 4 million registered users, all of whom were developed through oo and the oo game center.
However, traffic diversion was only the beginning. The product itself had to attract users' curiosity, which was also one of the key points.
So, when users clicked to enter Facebook, the first thing they saw was not the Facebook interface, but a prompt: "Dear user, do you want to know your classmates? Whether they are still in the same school or have been separated for many years, here you can see their smiling faces!"
This prompt immediately piqued users' curiosity. However, there was no confirmation button on this prompt, and it would automatically jump to a new interactive page after five seconds.
"Hello, please fill in the school you have genuinely studied at and left the deepest impression. We will find all your classmates for you!"
In addition to this sentence, there was a note below: Please be sure to fill in your real school, otherwise, this will seriously affect your user experience. If you are found to have filled it in incorrectly, we may take measures to block your account.
Then, below that was a data input box for schools.
Most people, whether they filled in their real information or not, would at least fill in the name of a school. Then, some users would receive a new prompt: "Wow! You are one of the first 10 users to create this school, and you have automatically qualified to become the founder of this school."
"If you choose to become the founder of this school, please help us fill in the relevant information about the school. If you are unwilling to spend time, you can also choose to give up the founder status. Please note that only when the information of 10 founders is completed will the specific information of the school be included in Facebook's school directory. You can find as many founders as possible to help your school successfully establish!"
Most users who saw this information would be extremely excited by the founder status and begin to fill in information such as the school's location and level, which most students could clearly know.
As for information like the principal and teachers, it was not allowed to be filled in, as such information involved personal privacy and still required appropriate protection.
Of course, this was only the right granted to the first 10 users who entered the school name. For subsequent entries of the school name, the personal information filling process would directly begin.
However, the options for personal information were quite broad. The only mandatory fields were the username and the year of enrollment.
Although there were many other personal information fields such as grade, class, real name, etc., these were all optional. Users could choose freely whether to fill them in or not.
After completing these registration steps, a complete personal Facebook account was successfully created.
The entire process, if done quickly, would take less than a minute. If done slowly, it would definitely be completed within three minutes. As long as one could type, there would be no problem with the personal account creation process.
At this time, users could roughly understand that Facebook was a website that focused on school social networking. However, many people were still confused about how to use this website. Most people looked at their empty personal interfaces with a sense of bewilderment.
But there was no need to worry, the considerate Boss Huang had already prepared a simple but effective new user guide for all users.
For example, just five seconds after the personal account was successfully created, a new prompt appeared in the center of the computer screen, which read:
"Facebook is a place for you to showcase yourself online. You can now choose one of the following decorations to adorn your space."
Then, five decorations were provided below, all of which were very simple, mainly with different basic background colors and some subtle page decoration images.
After users chose a decoration according to their preferences, they would find that their originally blank space had suddenly become a completely different world.
There was snow-covered mountains, lush green jungles, orange mango worlds, a dark night sky dotted with stars, and a mysterious crimson world.
Although these five decorations were simple, the visual impact of instantly changing all colors was very strong, making users involuntarily think two words: cool.
Then, new prompts appeared, telling users that all decorative images in this space could be moved. Users could move these decorative images by clicking with the mouse.
The result was predictable. According to backend data, 40% of users spent more than 20 minutes moving these decorative images, and 10% of users spent more than an hour.
At the same time, during the decoration process, new prompts would tell users that they could open the Time Store, which offered various goods such as space background colors, webpage decorative images, and even dynamic effects. Users only needed to spend Time Stamps to purchase them.
Of course, 30% of users directly ignored these decoration prompts, as they were not interested in changing their appearance.
But there were still interesting things to come.
After completing the decoration, the webpage would pop up a new prompt: "Dear XXX (User ID), how are you feeling now? What are your thoughts about this world, the people in this world, and the friends around you?"
"You can upload a picture or write a short passage to record your mood, temporarily express your inner world, and vent all the difficulties and troubles you encounter in life."
Immediately after, a new page automatically popped up, which contained a text input box and a prompt to upload an image.
Of course, most users at this time would not have any images on their computers to upload, so many people would tentatively write a passage.
However, according to backend data, only about 30% of people would upload images or post a passage at this time, because most people chose to give up here and simply clicked to abandon.
They didn't mind showing themselves, but they were mostly unwilling to type. After all, even in the incredibly convenient year of 2021, users who were willing to type more than 100 words on Weibo were extremely rare.
It didn't matter if they didn't want to show themselves, because the next prompt appeared.
"Would you like to import your oo friend list into your Facebook friend list with one click?"
Users would definitely choose one-click import at this time. With just a click, all friends from their QQ friend list would appear in the friend list on the right side of the webpage.
However, most of the friend lists at this time were grayed out. If you touched these gray names with the mouse, a prompt would appear: "This guy hasn't activated their Facebook space yet. Would you like to send them a message to remind them to activate their Facebook space? If the reminder is successful, you will receive ten Time Stamps."
Then, below that, there was a one-click wake-up button. Users would generally try to click it at this time, and then they would find that their oo account had automatically sent a message to their friends: "I am showcasing my space on Facebook. You can see my space by clicking the link below!"
Of course, considering that users might become annoyed by a large number of such messages, there was a limit of three such messages per user per day.
However, because Facebook had just been launched, most of the friends' names were grayed out at this time. Only a very few people's names were black, indicating that their spaces could be clicked to enter.
Then, when these users curiously clicked to enter, they would find themselves entering a similar space, having chosen a basic decoration just like themselves.
However, the first batch of users who entered their friends' spaces discovered that these users, like themselves, had no text or images in their spaces; they were all empty.
But it didn't matter. Some friends' spaces already had text. For example, someone complained about the people around them, someone recounted something that happened around them, or showed off something good they had obtained. Some even wrote text with suggestive content.
In any case, in the early stages, it was bound to be a chaotic mix of all sorts of content. These users immediately became engrossed in these strange and varied textual stories.
It was a pity that at this time, the content was very superficial. After only about 10 minutes, most people had finished browsing their friends' spaces.
So, was that the end?
Of course not, because a new guide prompt appeared.
"Wow, I found a fellow schoolmate from your city. Would you like to enter their Facebook space?"
As long as you clicked this button, you would immediately be guided to the space of a user who was located in a school in the same city but had no previous friend relationship with you. This space was already filled with a lot of content, including long passages of text.
The content of the text might be somewhat boring, but it was valuable for its authenticity. Soon, you would find many interesting stories about people from the same city in these texts, and you would unconsciously start reading them.
After finishing reading the space of this fellow city user, a very thoughtful prompt would appear on the page: "Randomly go to the space of the next fellow city schoolmate..." Although the number of friend spaces for an ordinary user was limited, when placed in the context of a city's space capacity, this number was infinite.
Even though Facebook had been online for less than a few hours, the variety of spaces that appeared in a city was enough for all users to browse for a day and a night.
So, it was only natural that they became engrossed.