Since 1998.

Among sports brands, Adidas has been the biggest winner in the Champions League, having sponsored the champion team nine times.

Nike is second with seven times.

Reebok, Kelme, and Umbro each have one time.

And Puma?

Zero times.

In the 2013 Champions League final, their sponsored team, Dortmund, ultimately became the runner-up.

Puma's head, Gulden, was heartbroken.

During last year's European Cup, the teams they sponsored always had the phenomenon of jerseys being torn during the matches. In France vs. Switzerland, five Swiss players had their jerseys torn.

"Hopefully, Puma doesn't make condoms."

This sentence went viral around the world last summer.

It even overshadowed the news that Bolt became Puma's lifelong spokesperson.

Bavaria.

The snow melts, and spring is in the air.

The young assistant looked at the pastoral scenery outside the car window and said with emotion, "This season is perfect for dating girls."

Li Kang nodded, his eyes fixed on the tablet.

What was playing on the screen wasn't a game replay, but Puma's classic 1983 advertisement: Pele and Cherie Chung.

It was the Cherie Chung from "No one is more popular than Chow Yun-Fat, and no one is more famous than Cherie Chung."

In the picture, 43-year-old Pele was chasing the young and beautiful Cherie Chung on the runway, whose skin was tender and smooth, her hair black, and exuding youthful vitality. Within a few seconds, the first-generation king of football caught up with the Hong Kong actress.

The advertisement ended with a still photo of Pele "princess carrying" Cherie Chung.

The young assistant said, "Back then, European football stars were more willing to sign with Nike and Adidas, so Puma had to shift its spokesperson targets to Africa, Asia, and the Americas."

Sliding the screen.

In 1987, 27-year-old Cherie Chung, wearing a black dress, looked even more mature, charming, and full of amorous feelings. The dress quietly turned into Puma jeans. The sensual and provocative caressing movements were full of wild flavor.

Sliding the screen again.

In 1990, as the sun set, on a dirt slope near the Egyptian pyramids, a man with explosive muscles was holding onto a large stone pillar, constantly hoeing the ground.

From this period onwards, the style of Puma advertisements gradually became strange.

It wasn't until they signed 16-year-old Bolt in 2002 that the advertising theme returned to the right track.

Two hours later.

Li Kang and the young assistant arrived at Puma's headquarters filming base.

Gulden greeted them enthusiastically, walking quickly, opening his arms, and stepping forward to hug them.

"Good friends from afar! Let me introduce you... Well, I probably don't need to introduce them, right!"

Not far away.

Griezmann squeezed out a smile with great difficulty.

Aguero smiled brightly.

Reus took the initiative to raise his hand to say hello.

There was also a defensive superstar with a receding hairline, Godin!

If you like to watch funny moments on the La Liga field, you will definitely be familiar with this Atletico Madrid iron guard.

'Godin and Messi synchronize magically.gif'

'Godin gets violently beaten with three punches.gif'

The young assistant's gaze was not on these stars, but stared blankly at a black woman, exclaiming, "Rihanna!"

The other party kept a straight face and did not respond.

Rihanna is from Barbados, a famous female singer.

As of 2016, she has had 14 number one singles on the North American Billboard charts.

Related data shows that since 2014, her influence has helped Puma seize most of the global sales share.

Griezmann sniffed and walked aside in disgust.

He doesn't like Asians or people of African descent.

Aguero doesn't like black people.

Godin doesn't like black women.

Only Reus had a brief conversation with Rihanna.

The agents of the stars were actively communicating.

The bearded director held the script in his left hand and scratched his back with his right, muttering to himself, "If Puma wants to consider the Asian market, Li's partner still has to be replaced with an Asian girl. I heard that Asians generally can't distinguish the appearance of black celebrities."

The work of filming the advertisement was arduous.

Li Kang had never tried changing more than twenty sets of clothes in one day.

Griezmann finished his filming tasks early and left with his agent in advance.

Following him was Aguero, who frowned.

Then came Godin, with an unhappy expression.

Only Reus completed the final part of the advertisement with Rihanna naturally.

Although Rihanna has a fiery temper and a sharp tongue, her personality is still good.

Four hours later.

Li Kang took the dry towel handed over by the young assistant and wiped his sweat.

He felt that this advertisement filming was even more tiring than playing football.

Fortunately, Arsenal's recent schedule is relatively easy.

The young assistant excitedly lowered his voice, "Li, don't you think Rihanna is beautiful? The perfume on her body is just as charming!"

Li Kang hesitated for a moment and didn't give a definite answer immediately.

To be honest, when the photos of Morgan, Anan, and Mandela are put together, he can't tell who is who.

Whether it's white or yellow people, the brain's visual system will automatically filter out the facial features of black people.

This is based on facts.

For two hundred years, when people identified black criminals, innocent black people were always scapegoated.

Only Iman Bowie at the peak of her beauty might be an exception.

The advertisement filming is over.

Reus couldn't help but complain to Gulden that Puma's jersey design for Dortmund was too tight.

During the 90-minute game, he always had to pull the hem of his shirt and pull up his shorts from time to time to prevent his navel and buttocks from being exposed. This small action has become a popular meme on the internet.

It's also easy for opponents to pull down his shorts easily during confrontations, exposing his ass.

Gulden looked embarrassed and had to agree perfunctorily.

During the 2013-16 period, Puma did have many problems with the design of its jerseys.

Rihanna didn't have time to say goodbye to everyone and left in a hurry. She is very busy, with various endorsement deals coming her way. She is also the national treasure and tourism ambassador of Barbados. Unless the advertisement partner is James, don't expect her to stop and socialize.

She's so busy that she doesn't even have time to release a new album.

The bearded director stood up, patted his butt, and took out several Arsenal and Spanish national team jerseys, running excitedly to Li Kang.

The young assistant asked suspiciously, "How many of Li's autographed jerseys have you asked for in the past two years combined?"

The bearded director shook his head, "Not enough! Not enough to distribute to friends and relatives! All my relatives are Li's fans!"

Li Kang didn't refuse, smiling as he took the jerseys and signed his name.

Soon.

Puma's spring perfume advertisement was freshly released.

That's right.

It's perfume.

The crossover collaboration between a football superstar and a black female singer instantly exploded on the internet.

Accompanied by passionate BGM.

The story unfolds in a bar.

"Gold-digging cowboy" Griezmann takes the initiative to approach Rihanna, who is wearing a long dress, trying to flirt.

As soon as he opens his mouth.

The black girl is smoked to the point of backing away repeatedly.

The French football star looks astonished.

Suddenly.

Li Kang, wearing a bartender's outfit, takes out perfume and sprays it on the two of them.

Before Griezmann can react, Rihanna has already leaned in "gently."

A line of subtitles pops up: 'Puma, let you enjoy the taste of love.'

The scene changes again.

In a movie theater.

Aguero, wearing a shirt dress, holds popcorn, looking conflicted.

Pfft~ Pfft Pfft!

A series of embarrassing sounds suddenly rang out from under the seat.

Rihanna next to him painfully covered her nose.

The surrounding audience also turned their attention to the Argentine superstar.

Awkward.

Aguero acted out the awkward expression even more realistically than when he kicked an open goal.

Suddenly.

A head poked out from behind the Argentine superstar. Li Kang, with a blank expression, took out perfume and sprayed it a few times in the air.

Everyone breathed a sigh of relief, making a "refreshed" and enjoyable posture.

A line of subtitles floats out: "Puma, resolve all your embarrassment."

The scene changes again.

Godin transforms into a gardener, happily looking at a courtyard full of flowers and plants.

"The hostess" Rihanna looks unhappy, she spreads her hands, indicating that something is missing.

Godin looks blank.

Suddenly.

Li Kang, riding a bicycle, takes out perfume and sprays it on the courtyard.

Immediately, dense butterflies gathered from all directions.

A line of subtitles floats out: "Puma, the taste from nature."

The scene changes for the last time!

Cliffs.

Reus, wearing denim clothes, gently puts his arm around the shoulders of "lover" Rihanna.

A gust of wind blows.

Rihanna's bangs are messy, and her braids are also heavily thrown on Reus's face.

The atmosphere of love disappears without a trace.

Suddenly.

A fighter jet flies through the sky!

Li Kang, wearing a pilot's uniform, sits in the cockpit with a blank expression.

A heart-shaped pattern outlined by the jet exhaust suddenly appears in mid-air.

"Puma. More than just a scent."

Bgm gradually fades.

The scene fast-forwards wildly, Li Kang travels through different time and space, playing different roles in different scenes, taking out perfume bottles again and again.

The number of comments, likes, and reposts skyrocketed.

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[I just realized it's a perfume advertisement!]

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[Puma's advertisements are always incomprehensible.]

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[I thought Li Ming Deng was going to have a romance with a female celebrity, but it turns out he's just a perfume sprayer in it!]

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[Puma is dissing my Griezmann again, how many times is this?]

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[Have you seen the news? Neymar and Suarez are also about to become Puma spokespersons!]

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[Did you see the news? Little Li is the cover star of FIFA 2018, looking forward to it!]

(End of this chapter)