"Huo Yuan Jia" was released on music platforms immediately after its premiere.
Wangyun Music featured a poster of "Huo Yuan Jia" upon entering the app.
The poster showed Ting Yu holding a paper fan, with the two characters "Zhi Ge" as the background.
【Music God Ting Yu's new song "Huo Yuan Jia" takes you to experience a different spirit of traditional martial arts!】
Everyone was accustomed to Wangyun Music's marketing strategy.
After all, they were always the first to respond whenever Ting Yu released new music.
However, something unexpected happened.
Swan Music, which was promoting its own company's artists,
Suddenly removed the promotional poster for their artist's new song and replaced it with Ting Yu's poster.
【Congratulations to Music God Ting Yu on the release of his new song "Huo Yuan Jia." Listen to it on Swan Music and get a three-hour membership trial card!】
This immediately made things more complicated.
A membership trial card?
Netizens flocked to the Swan Music platform.
After the poster was updated, the director of Swan's operations department was overjoyed by the rapidly increasing real-time data.
"Heh, you think you're worthy of competing with Swan?"
He leaned back in his chair in the conference room and hummed a tune.
"You Wangyun Music have been flattering Ting Yu for a long time. We didn't want to compete with you before, but now you're getting pushy?
If we don't show you who's boss, you'll get too arrogant?"
...
At the same time, in Wangyun Music's operations department.
An emergency meeting was convened!
"Director, it seems Swan is going to compete with us this time?"
"They're directly giving out three-hour membership trial cards; they're really going all out!"
Although it was just a three-hour trial card, once the number of users increased, the nature of the offer changed. Free access to all platform music would result in significant profits.
"I've already spoken with the senior management. We'll wait for their response. Our Wangyun has always received favor from Ting Yu's fans, so we can't possibly lose in this regard."
Wangyun's operations director, Li Wan, was quite famous in the industry. As a woman, she had reached the position of operations director at a major company in her early thirties, and her judgment was always excellent.
Therefore, under her planning, Wangyun had begun to show favor to Ting Yu months ago.
They always offered the best recommendation slots for his new songs and hadn't charged Xinghui a cent.
Their goal was clear: to gain Ting Yu's favor and have greater leverage in exclusive broadcasting negotiations in the future.
Swan Music hadn't paid attention to this aspect. By starting now, they were already far behind Wangyun.
Swan Music had previously paid no attention to Ting Yu. Now that he had become a legend, they wanted to capitalize on it. Wangyun, on the other hand, had been consistently supporting him. They were simply not on the same starting line.
Just then, Li Wan's phone buzzed.
She looked at it, and a charming smile appeared on her face.
...
【Congratulations to Ting Yu on the release of his new song. Welcoming National Day, come to Wangyun Music to listen to "Huo Yuan Jia" and get a one-day membership trial card!】
After this message was sent out.
Everyone finally noticed something was amiss.
"Are they escalating this?"
"Holy cow, have these two music platform giants gone crazy to win Ting Yu's favor?"
"Freebie lovers rejoice!!"
"Haha, I love seeing the two giants competing!"
"@Swan Music, keep it up, don't back down, whoever backs down is a grandson!"
"I'm ready, hit me with those trial cards!"
"Thank you, Ting Yu, great one!!"
The release of benefits by the two major music platforms instantly excited netizens.
The market also became very active.
...
【Congratulations to Ting Yu on the release of his new song… Come to Swan Music to listen to "Huo Yuan Jia" and get a three-day membership trial card!!】
【Congratulations to Ting Yu… Come to Wangyun to listen to "Huo Yuan Jia" and get a seven-day membership trial card!】
They've gone mad!
The two platforms were no longer hiding their intentions.
They were directly confronting each other!
If you offer one day, I'll offer three.
You offer three days? Sorry, I offer seven!
When the two major companies started competing,
The netizens were naturally the happiest.
"Thank you, Ting Yu!"
"Don't stop! Keep going!"
"Ting Yu is awesome!"
Comments thanking Ting Yu were everywhere online.
It felt like Chinese New Year!
Chinese New Year doesn't even give out this many membership trial cards!
Although the two major companies publicly stated it was a National Day giveaway, everyone could see that it was their way of showing favor to Ting Yu.
Many people also guessed the purpose of this favor.
Ting Yu's current influence was enough for major platforms to discuss exclusivity with him.
His songs alone could bring massive traffic to a platform.
In fact, many producers are signed to exclusive deals before they even become established. The reason Ting Yu faced such issues now was due to his rapid growth.
No one expected that in just one year, he would become a Music God.
Wangyun Music had approached Xinghui several times, but their offers were rejected because Xinghui knew Ting Yu had more bargaining power and wasn't in a hurry to sign an exclusivity deal.
The facts proved that after becoming a Music God, his worth had indeed increased more than tenfold.
...
In addition to the explosive popularity of Ting Yu's new song.
The fans of those few traffic stars started to cause trouble.
"We may not be able to afford to offend Ting Yu, but we definitely won't let the film crew off the hook.
This time, we must get an explanation for our idol!"
#Top celebrity fans attending premiere ceremony, but still have to buy tickets?#
It had to be said that the power of traffic fans was quite formidable. In a short period, they managed to push this topic into the top ten trending searches.
"Does my brother Duan Yuanhang not deserve to attend the premiere?"
"The 'Huo Yuan Jia' crew is really pretentious. They think they're amazing just because they could invite Ting Yu. Even when my brother kindly went to support them, he still had to buy a ticket to get in."
"Understandable, the crew must be poor. They can't even afford a popular celebrity, so charging for tickets is expected."
"Tsk, tsk, I've lived long enough to see such a crew. They should just go to hell! Let's all give this movie a bad review!"
"This Jiang Nan, relying on his good relationship with Ting Yu, is too arrogant!"
"Exactly, a guaranteed bad review for the premiere!"
Indeed.
These traffic fans actually managed to stir up this controversy.
Their target was clear: they would only target the film crew and completely avoid provoking Ting Yu.
Among the entire crew, only the screenwriter Jiang Nan had many fans. However, these traffic stars had only recently become popular. They were at the peak of their careers, and their fans, eager to impress their idols, were putting in their utmost effort.
If not for Ting Yu's few trending topics being too hot,
It might have even reached the number one spot on the trending searches.
Duan Yuanhang, the initiator of this controversy, laughed heartily with his agent.
Traffic comes and goes quickly. For a traffic star, the most important thing is popularity, and this wave of popularity was enough to keep him in the spotlight for another half a year. Once the hype subsided, he could find other ways to create buzz.
"Yuanhang, the company has decided to upgrade your contract," the agent said with a smile.
"Qin Jie, really?" Duan Yuanhang's face lit up with joy.
Although online influencers appeared glamorous, most of the profits were pocketed by the company. Under the operation of capital, they actually received very little.
This contract upgrade likely signaled an even brighter future!