Entertainment: Xian Jian's premiere was a massive hit.
But concurrent Xian Xia dramas suffered.
Because after this Xian Xia genre exploded, many entertainment companies saw the trend, bought web novel copyrights, and started to capitalize on the hype.
Originally, several Xian Xia dramas had decent ratings, hovering around the six-point mark, which was considered passing.
After Xian Jian San aired.
The reputation of these Xian Xia dramas plummeted.
Their viewership numbers were also affected.
The market was filled with people waiting for updates on Xian Jian San, and even major short video platforms were flooded with Xian Jian compilations.
All the heat was completely siphoned off.
Even more outrageous was Penguin Video.
Not only did familiar app icons add the words "Xian Jian Qi Xia Zhuan. San," but the homepage banners, in-app ads, and push notifications were all present.
Many people saw this and suddenly felt a sense of familiarity.
"Damn, isn't this the same tactic Net Cloud Music used for Ting Yu?"
"They're even copying this?"
"Penguin Video has clearly decided to cling to Jiangnan's coattails."
"Of course, Jiangnan is unstoppable in the film and television industry now, and with the background of Huashi, his future is infinitely bright. It's not impossible for him to dominate the industry in the future."
"It's only a matter of time before Jiangnan reaches the pinnacle of the film and television industry."
"A small company like Xinghui actually possesses two great gods, Ting Yu and Jiangnan, simultaneously. It's simply unimaginable!!"
Just as Net Cloud Music treated Ting Yu.
Penguin Video has now become shaped by Jiangnan.
In this situation, many people also noticed the commonalities between Jiangnan and Ting Yu.
Both of them are leading the entire market away from the era of universal decline and towards quality being king.
Ting Yu succeeded, Jiangnan is still on his way, but he is not far from success.
Many production crews are now starting to pay attention to script quality, acting, costume design, and special effects.
As long as this market develops healthily, it will surely produce many good works.
China's five thousand years of culture are filled with countless good stories, and there is so much that can be filmed.
Just as everyone was filled with hope for domestic entertainment.
Huashi Channel 1 released another blockbuster announcement!
# Xian Jian San Has Been Released in the Overseas Market! #
This is the advantage of having official backing.
In the Blue Star entertainment industry, only the government can possess international resources.
When Huashi evaluated the potential of Xian Jian San, they felt the drama was quite suitable for release overseas.
This was a good opportunity to promote Chinese Xian Xia culture.
As soon as this proposal was submitted, it was approved by the higher authorities.
Then, incredibly smoothly, it was released overseas.
Cultural export has always been something China has been doing, but the government has not been very high-profile about it.
Xian Jian San this time can be considered a touchstone for film and television. Although it is only released in Asian countries, it also shows the official recognition of the author Jiangnan.
"Who would have thought that on the path of cultural export, the old fox Jiangnan would be ahead of Ting Yu?"
"Holy cow, this news is too surprising. I need to go to foreign websites to see the reactions of those foreigners!"
"If this cultural export is effective, Jiangnan's international reputation may surpass Ting Yu..."
"Hahaha, to be honest, there's a real possibility of that. I really hope Xian Jian San becomes a huge hit overseas!"
"Brothers, I can't wait to see those foreigners suffering from emotional devastation!"
"Hiss... that reminds me, Xian Jian San has quite a few heartbreaking moments. If those foreigners see the ending..."
As the news of Xian Jian San being released overseas spread.
The domestic entertainment industry knew that the government was planning to use Jiangnan to pave a path for cultural export.
Xian Xia has always been China's most complete cultural system in the fantasy domain, combining Confucianism and Taoist thought, as well as the chivalrous spirit that has influenced Chinese people for thousands of years.
It is indeed necessary for export.
And everyone finally realized why Huashi placed so much importance on the film and television adaptation of Journey to the West.
This is the most powerful weapon for cultural export!
...
Asia.
Xian Jian San's release was one day later than in the domestic market.
And the effect was not as good as expected.
The domestic market was flooded with news about Xian Jian San, but overseas, the hottest drama was actually another Korean drama.
"Sword Soul."
Starring the most popular new-generation actors in Korea, Lee Sung-wook and Jung So-min.
It had already aired fifteen episodes.
This drama was very popular in the Asian region, topping the trending charts from its premiere.
As for the genre, it left many Chinese people who visited foreign websites bewildered.
Korea also has Xian Xia??
And it was even advertised as a "Grand Korean Traditional Xian Xia Masterpiece."
When they saw the plot synopsis, they were even more bewildered.
The male lead was a small-town thug who dreamed of being a great hero. One day, he was driven to an island by the villain and found the female lead bathing. The female lead recognized the male lead at first glance because he had saved her a thousand years ago...
The villain followed the male lead to the island and destroyed the female lead's palace. The female lead discovered that the tattoos on the villains were marks of her father god's confidants.
After the female lead unleashed her divine power and killed these villains, the male and female leads embarked on a journey back to the Divine Palace together.
There was also sword flying, and even the posture was very familiar.
When they saw the plot at this point.
Many Chinese people couldn't hold back.
What the hell!
Isn't this the Xian Jian Yi from the old fox Jiangnan?
This drama was extremely popular.
It could be said to be popular throughout Asia.
However, after the ban on Korean dramas, there were no Korean dramas to watch domestically, which led to many Chinese people being unaware of this drama and its immense popularity.
Of course, not all Chinese people couldn't watch Korean dramas. Some people enjoyed watching foreign dramas. When they saw this "Sword Soul," they had already started commenting.
"I'm stunned. Looking at this plot, it feels like I've traveled through time?"
"Grand Korean Traditional Xian Xia Masterpiece, I can't hold it in anymore..."
"Too shameless. Such blatant plagiarism of Xian Jian Yi, and they didn't even capture the essence. The protagonist doesn't have amnesia and falls for the second female lead. Isn't that being a scumbag..."
However, the comments below were all filled with curses from Korean netizens.
"Aish, you Chinese people are just jealous that our Korean dramas are popular!"
"Sword flying is inherently our Korean traditional culture!"
"What is Xian Jian Yi? I've only seen Sword Soul!"
Seeing their compatriots who were defending Xian Jian being cursed.
Many Chinese people couldn't stand it anymore.
How incredibly shameless! Your country has sword flying?
Is Xian Xia your country's?
"Hahaha, with Korea's small land, do you need sword flying?"
"Pfft... wouldn't you accidentally fly out of the country?"
"Xian Xia dramas are born from Taoism. What kind of Xian Xia do you have!"
"So, is swordsmanship also stolen by your country?"
"Are you really just targeting the old fox Jiangnan? I really didn't know what cultural theft was before, but now I do."
"This is not simple plagiarism, it's a cultural war. They have been subtly claiming our culture as their own!"
"Do they really think that because Xian Jian Yi didn't go global, our netizens aren't paying attention anymore?"
This time, netizens were genuinely angered. And most of the netizens who came to foreign websites to support Jiangnan's new drama were Jiangnan's book fans. Upon seeing this situation, their blood pressure soared.