Because Ting Yu's win on "Era Music King" caused a global sensation.
This year's Spring Festival Gala was not only watched domestically, but also by many people overseas.
Ting Yu's popularity was at its peak, and the official Spring Festival Gala's theme was clear: to leverage Ting Yu's popularity for cultural export.
Traditional cultural associations like the Peking Opera Association and the Calligraphy Association all had performances. Their songs were also similar to Ting Yu's previous works in the same genres. Of course, the singers were not Ting Yu himself but were some of the older generation of vocalists known as the "national team."
Songs like "Lanting Xu" were given a whole new experience by the older generation of artists.
"Looking at it this way, Ting Yu has almost taken over all the time slots!"
"It's a must. Ting Yu is now a sharp blade for China's cultural export. With his performances, foreigners will always look forward to watching."
"However, Ting Yu's personal style is too strong. His unclear enunciation is too memorable. Although these national team singers sing his songs very well, I feel something is missing."
"It's mainly performed for foreigners. After all, Han country is preparing for another intangible cultural heritage application. If our traditional culture isn't valued, it'll be stolen away soon!"
"Who's to say otherwise? Recently, Han country is applying for intangible cultural heritage status for fireworks. They even dare to steal the Four Great Inventions!"
"It's because we prohibit it. If we keep prohibiting it for a few more years, children won't even know they need to set off firecrackers for the New Year..."
China's thousands of years of heritage have left many traditional cultures passed down through generations.
However, some inheritances that have survived millennia are gradually being forgotten by people today.
The fireworks and firecrackers banned in China are being claimed as intangible cultural heritage by Han country.
What one doesn't cherish, another country treasures.
This is not all.
Not only has cultural export not been done well, but many young Chinese are now being influenced by Western culture.
Many young people are unclear about their own traditional festivals but know foreign festivals like the back of their hands. Businesses also capitalize on this psychology, holding lively events for Halloween, Christmas, and the like.
This makes the older generation sigh with emotion whenever they think about it.
...
On the Spring Festival Gala stage.
One brilliant performance after another, in a joyful atmosphere, adds to the New Year's spirit.
The advent of the internet age has caused a sharp decline in the viewership of the Spring Festival Gala. On New Year's Eve, apart from the elders at home glued to the TV, most young people choose to lie in bed watching dramas or short videos.
However, this situation has changed with the appearance of Ting Yu.
Upon learning that Ting Yu had a performance, people of all ages, young and old, sat in front of the television after dinner, waiting.
Songs and stages are always an indispensable part of a performance.
And China's Spring Festival Gala features not only ethnic dances but also classical dances, which are stunningly beautiful and evoke involuntary applause.
Traditional cultures like Peking Opera and acrobatics are also showcased effectively.
Of course, besides these artistic performances.
There are naturally comedy sketches and crosstalks that bring laughter.
After the comedy sketch performance.
Amidst warm applause, Su Yu, along with Liu Qingxue and others, stepped onto the stage.
"What instrument is Ting Yu holding?"
"It looks like a traditional instrument of ethnic minorities, right?"
"Satar, a Uyghur instrument!"
"He can play such an ethnic minority instrument?"
"Ridiculous, what can't Ting Yu do?"
"Is he called an all-around producer for nothing? If Ting Yu could give birth now, I wouldn't be surprised!"
"After Ting Yu's win, it really feels like everything is just as it should be..."
Many viewers were unfamiliar with the "Satar," a new ethnic instrument. However, after some people provided explanations, they learned it was an instrument of ethnic minorities.
If Ting Yu could play the Satar, it would have undoubtedly astonished many people in the past. But now, it only elicited a brief moment of surprise, followed by a sense of inevitability.
An all-around producer knowing a bit about musical instruments is not too much to ask, is it?
On stage.
The lights gradually dimmed.
The mist generated by dry ice swirled, complementing the light blue lighting, creating a heavenly ambiance.
"Nine Provinces Harmonized"
Satar: Ting Yu
Guzheng: Liu Qingxue
Dizi: Xiao Yifeng
Suona: Wu Miao
Producer: Ting Yu
When the song information appeared, the audience erupted in enthusiastic applause.
All master-level performers.
Moreover, Ting Yu's performance on a new instrument this time somewhat compensated for his absence from singing at the Spring Festival Gala.
Su Yu sat in the center, with Xiao Yifeng in a long gown standing beside him. Behind them were Liu Qingxue and Wu Miao.
It's worth noting that Wu Miao, who played the suona, was positioned a bit farther away.
The audience naturally didn't understand the reason for this, but the professionals knew it clearly.
The suona is called the king of a hundred instruments, its sound is incredibly powerful and dominant. If placed too close to others, it might affect their performances.
"Haha, those who don't know might think Master Wu Miao is being isolated."
"Isolated, so what? That thing is a suona!"
"I remember Ting Yu is also very skilled at the suona, right?"
"Ting Yu's suona skills are definitely master-level. I still remember the astonishing scene when he performed suona before!"
"Ting Yu excels at both piano and suona. Although he has performed the erhu and guzheng, they were not the lead instruments, so his specific skill level is not clear, but his proficiency is extremely high."
As the audience chatted.
The stage lights shifted, changing from a light blue to a warm yellow base.
Then.
Su Yu closed his eyes slightly, and the performance began!
The Satar, with its bright yet husky tone, played a melody. The Satar's timbre filled the venue with a strong Western regional flavor.
The music seemed to carry the desert wind and sand of the Silk Road, sweeping past the audience.
The feeling was extraordinary. With just the tone of the instrument and a melody, countless Chinese people instantly visualized scenes, as if it were an innate reaction.
The solemn yet magnificent and vast deserts, long imprinted in the hearts of every Chinese person through traditional culture.
Ancient, eternal, grand, and powerful!
Countless words praising the Western regions appeared in their minds.
After a brief silence.
The tune shifted.
The Satar in Su Yu's hands suddenly played a melody of exquisite beauty!
The scene also transformed!
No longer a barren desert Gobi, but amidst the desolate tones, a rich humanistic atmosphere emerged, like the free-spirited nomadic people of the Northwest, living leisurely, with laughter and camel bells blending together, creating an incredibly pleasant experience!
Many in the audience were drawn into the mood of the song by this initial melody.
They unconsciously closed their eyes, immersed in the beautiful landscape, and, relying on the innate impressions of the Chinese people, experienced the humanistic customs of the Northwest.
And all of this was conveyed by Ting Yu with just a piece of music and an instrument!