This anime festival.
Aimed at the entire Blue Star.
A five-day box office competition.
The box office champion represents the most popular work in anime today.
Among them, whether it is an editor or a company, they will leave a very good reputation. For such a large company, the improvement of reputation means a large market can be seized.
Dong Ling Entertainment, as the oldest animation company, was a monopolistic ruler in the anime industry a few years ago.
However, Kaou Entertainment, with the anime festival box office championship, became famous overnight and rose directly in the anime industry, hard-foundly snatching a lot of their market. In just a few years, it could be on par with the old animation company Dong Ling.
This is the importance of the anime festival box office champion for a company.
And this time, with Nivi Entertainment, Japan's top entertainment company, participating, although Nivi Entertainment is the largest entertainment company in Japan, their scale in anime is still far behind.
Originally, Dong Ling Entertainment did not consider them a rival.
But the actual situation left everyone dumbfounded.
"Chairman, what should we do?" The premiere results on the first day came out. Dong Ling Entertainment's "Fantastic Journey" had a high box office, temporarily ranking first.
However, according to market feedback, "Your Name" had excellent word-of-mouth, even triggering spontaneous recommendations from major video commentators and netizens across the entire network.
Now, the comment sections of major websites and video explanation sections are full of recommendations for "Your Name."
In this situation, according to their industry experience, the box office of "Your Name" on the second day is likely to be terrifying!
"What else can we do? Increase publicity. We can't lose this time!"
Chairman Xiang Tian panicked.
The calmness he had at the beginning of the anime festival was gone.
He focused all his energy on his rival Kaou Entertainment, but he never expected that Nivi Entertainment, which was the least favored, would have a phenomenal movie reputation.
"But..." The director of the publicity department opened his mouth, smiling bitterly, not knowing what to say.
Increasing publicity is not just about saying it. Publicity can increase the popularity of the movie and have a good boost to the box office.
But every step of publicity costs money. If there are no competitors, it's fine. If there are competitors, it needs to be taken seriously, because your publicity might allow competitors to take advantage, or even backfire.
Coupled with the fact that the competitor this time is Nivi Entertainment.
Although their market in anime is not large, Nivi Entertainment's resources in the entertainment industry are terrifying. Daifeng Novel Network.
Winning them in terms of publicity is undoubtedly wishful thinking.
"No need, it's a waste of money."
It was Sakurako, the screenwriter of "Fantastic Journey," who spoke.
Only in her thirties this year, she has achieved success in the Japanese anime industry. Besides being an anime screenwriter, she also has her own blog. Because of her beautiful appearance and good figure, she often shares videos about fashion and has many loyal fans.
The high box office of "Fantastic Journey" on the first day was partly due to the support of her fans.
"Sakurako-san is right... but you can't help outsiders, can you?" Xiang Tian looked at Sakurako. He didn't want to mention it, but since Sakurako spoke up, he had to mention it.
"Ah, this... it doesn't count as helping." Sakurako lowered her head shyly upon hearing this.
Yes.
She went to see "Your Name" and was moved by the plot of the movie. She couldn't help but write a plot analysis review of the movie online using her alt account.
What she didn't expect was that although it was an alt account, due to her being a screenwriter, her plot analysis was very good.
Now that review has become a huge hit, even going beyond the circle.
It was reposted to various platforms by many netizens.
Becoming the main force in the promotion of "Your Name."
Although it was so popular, it was Sakurako's alt account, and no one knew that the review was from her.
"Fine..." Xiang Tian sighed.
Because they had a traitor among them.
Although Xiang Tian was very unhappy, Sakurako did use an alt account, and in principle, it was not too excessive, so he didn't want to fall out with her.
The conference room was silent.
Everyone looked serious.
They really couldn't figure out how Jiangnan could write such an amazing plot for "Your Name."
If Nivi Entertainment's movie quality was not good, it would be easier to handle.
But if they had quality, with their influence in the entertainment industry, they would be almost invincible in Japan!
"Everything hinges on tomorrow's box office!"
Finally.
With Xiang Tian's sigh, the meeting ended.
...
After a night of fermentation.
The popularity of "Your Name" far surpassed the other two anime movies.
Especially in the domestic entertainment industry, "Your Name" dominated all major hot searches.
The love story between Mitsuha and Taki across time and space also led countless netizens to spontaneously promote it, and their WeChat Moments were full of movie tickets.
"The terrifying aspect of Jiangnan lies in his precise grasp of character emotions and distance. The characters he writes are always very full and three-dimensional. This movie focuses most of its ink on the male and female protagonists. With Jiangnan's full efforts poured into creating these characters, Mitsuha and Taki are liked by so many viewers!"
"I went to see it with the intention of supporting Jiangnan, but I was so pleasantly surprised!"
"As soon as I arrived at the company this morning, everyone was discussing 'Your Name.' I've made plans with colleagues to watch it a second time today!"
"I never thought an anime movie could become a national phenomenon. My friends who don't watch anime are all buying tickets for 'Your Name' and plan to watch it together after work!"
"Jiangnan is still Jiangnan. No matter the genre, he can create excellent works!"
When a hot topic goes viral.
It represents a huge market.
In this regard, "Your Name," with its national popularity, generated curiosity among netizens who did not watch anime. Coupled with the reputation of screenwriter Jiangnan in the domestic entertainment industry, it instantly became the hottest topic on all platforms.
No matter which country, people have a herd mentality.
As long as most people are doing something, others will be curious to try it.
Therefore, the popularity of "Your Name" started in China and swept across countries on Blue Star at a terrifying speed.
Under such massive traffic.
The box office soared rapidly.
By the end of the second day of the anime festival, when the global box office was announced.
Everyone was stunned!
"Your Name" grossed a global total of 3.6 billion!
In one day, the box office surged by over 2 billion!
Let alone anime movies, even Hollywood blockbusters, traditional movies, have never experienced such a thing!
Jiangnan once again created a miracle.
A box office miracle that shocked the entire world!
"Your Name" crushed Japan's two largest animation companies with an overwhelmingly dominant posture, and even had the potential to challenge a box office of 10 billion!!