After sending Zhang Zuting off, the people at Shang Yang Games began busily cutting the footage into suitable advertisements.

Advertisements placed on websites, video sites, and other platforms had different requirements for format and duration. For example, some places only allowed banners or pop-up windows, while others required short videos of a few seconds or a dozen seconds.

Therefore, the same footage had to be modified into many different forms.

Cutting a commercial of several dozen seconds down to just a few seconds naturally meant finding a way to keep the most essential parts of the advertising copy.

At this point, everyone began to realize President Pei's foresight.

The recorded video could be cut into a perfect web game ad so easily!

Because the lines spoken by Zhang Zuting were basically short sentences, and they contained a good amount of information, any random cut and combination wouldn't greatly affect the original meaning. This gave the post-production team a lot of room to maneuver.

If the players got tired of a particular advertisement in the future, a slight edit would create a new one.

"President Pei, Zhang Zuting's Mandarin isn't very good, and it feels a bit awkward. Should we find a voice actor to dub it professionally? Voice acting isn't expensive these days anyway," Ye Zhizhou suggested.

Pei Qian immediately shook his head. "No, leave it as it is! You have to trust the acting skills and line delivery of a movie star. Besides, this natural feeling can invisibly shorten the distance with the audience. If we get a professional to dub it, we'll lose the soul, understand?"

"Uh..." Ye Zhizhou vaguely felt that there was a problem with what Pei Qian was saying.

But then he thought again, such an awkward video had already been shot, so what did it matter how it was edited?

According to Director Lin's guess, the reason President Pei deliberately hired a washed-up Hong Kong star to shoot such an awkward video was to attract traditional web game players as much as possible.

In that case, the advertisement had nothing to do with being high-end, and it seemed reasonable for it to be a bit awkward.

Thinking of this, Ye Zhizhou didn't say anything more. He just prepared the promotional materials honestly, waiting for the game development to be completed so that these advertisements could be spread far and wide.

"The Vigorous Enhanced Edition of Passionate Blood Song" had been in development for about a month and a half so far.

Although the game was being made from scratch, the gameplay was basically borrowed from the mature gameplay of "Passionate Blood Song," and the demand for many art resources was very clear. All that was needed was to update and upgrade them.

The main workload was in the art, and the art in the game was outsourced to several companies, so the speed of producing resources was very fast.

According to estimates, the game should be completed by early September, which was slightly faster than expected.

If the game was completed ahead of schedule, more time could be spent on testing and fine-tuning the specific game data, seizing time from other competing games...

In short, there were many advantages.

Now that the publicity matters had been taken care of, Ye Zhizhou planned to put all his energy into development so that this game could meet the players as soon as possible.

...

...

On the other side, Pei Qian was also busy.

While paying attention to the development progress of Tenda Games, he was also wary of the situation at Fei Huang Studio.

The development of "Turning Back is the Shore" was also going smoothly. The degree of completion had reached about 60% so far. According to this progress, plus the time for testing, adjusting, and optimizing, the game's official release would probably be in mid-October.

Pei Qian asked Li Yada to release a playable demo soon, because he wanted to experience it himself.

On the one hand, he wanted to see if the game's difficulty had reached the level he expected. On the other hand, he wanted to find an opportunity to secretly stuff President Pei's exclusive weapon into the game, in a place that no one would ever imagine.

The system required that Pei Qian must clear the game by his own power.

Honestly, Pei Qian wasn't particularly bad, but of course, he wasn't particularly strong either.

He was just an average player, the kind who could carry a bit in a group of equally average players.

The system set such a requirement mainly to prevent Pei Qian from exploiting loopholes.

For example, Pei Qian could set the small monsters in the first level to be n times stronger than the player's base attributes. Whether it was attack power, attack frequency, movement speed, etc., all the attributes would crush the player. Even the most powerful players would only be able to lie down in a second, or only a very few experts could barely pass.

That would be equivalent to maliciously dissuading players, which would be very unreasonable.

Now, the system's requirement meant that an average player of above-average skill could successfully clear the game after understanding the game mechanics well (Pei Qian could fully understand the game mechanics) and trying many times.

In this way, although the game might still be difficult, it would at least give most players the possibility of persisting.

However, Pei Qian was so clever that he could naturally think of corresponding countermeasures.

He mainly considered it from three aspects:

First, the system required me to clear the game, but it didn't say how long it would take me to clear it!

I could play this game a hundred times, starting from when the demo came out, and play until the day before the game's release. That would still count as clearing the game.

Second, the system didn't require me to use any particular method to clear the game.

Secretly hide a particularly powerful weapon inside, the kind that ordinary people can't find, and use it to cut through everything like chopping vegetables. That would also count as clearing the game.

Finally, the system didn't require me to clear any particular ending.

I could make many endings for this game. One of the endings only requires playing about 30% of the game's content, so as long as I clear this shortest ending, wouldn't that still count as clearing the game?

Therefore, Pei Qian was ready. He was just waiting for the demo of "Turning Back is the Shore" to come out so that he could arrange his exclusive weapon and then start practicing.

The game's demo might be out in just two or three days, and President Pei would have to get busy.

It sounded a bit bitter, but as the saying goes, no pain, no gain. If you want to lose money, how can you not work hard?

The investment in "Turning Back is the Shore" was nearly 20 million, so there was absolutely no room for error!

...

...

In addition to that, Pei Qian was considering slightly changing some company policies.

Currently, Tenda Games has project bonuses and dividends. 15% of the game's net profit is given to all employees as a bonus.

Fei Huang Studio is similar, with 30% of the profits distributed to the studio members as a reward.

Pei Qian's original intention in setting this system was to distribute as much of the money earned as possible, so that he would have less system funds on hand.

But after thinking about it for a while, Pei Qian suddenly felt that there was a big problem with this system!

With such high project bonuses, the employees were of course all focused on making money!

Like Fei Huang Studio, they didn't earn any money from the documentary last time, so Huang Sibo and Zhu Xiaoce still got their base salary, with no bonuses at all.

Although Pei Qian paid them a very high base salary, the documentary had earned them a good reputation, but their income had actually decreased.

So, this time they decided to make digital reviews + short video programs, increasing their efforts to make sponsored content. Could this be related?

Of course, they must also hope to live up to President Pei's expectations and enable Fei Huang Studio to be more profitable, so that President Pei wouldn't always have to fill the hole.

But earning more bonuses for themselves should also be part of the motivation.

So, the more Pei Qian thought about it, the more he felt that something was wrong.

This bonus distribution system seemed a bit like drinking poison to quench thirst!

Although it distributed more money in the short term, it greatly stimulated the employees' enthusiasm for making money, bringing those evil money even closer to President Pei!

Therefore, this system must be changed!

Of course, deducting these bonuses was impossible; that wasn't something a human would do.

Moreover, keeping all these bonuses in his own hands would be like creating trouble for himself and increasing the pressure to lose money, wouldn't it?

Therefore, Pei Qian needed a win-win solution.

One that would both distribute the money and make the employees less enthusiastic about making money.

After a little consideration, Pei Qian quickly thought of a good idea.

While ensuring that employee benefits remained largely unchanged, or even slightly increased, change the standard for issuing bonuses from profitability to reputation!

In other words, previously, bonuses were issued based on how much money the project earned. Now, bonuses would be issued based on the project's reputation!

The better the project's reputation, the more bonuses would be given. Even for projects that lost money, like the "Metamorphosis" documentary, as long as the reputation was good enough, the bonuses could still be maxed out.

For example, give each project a reputation rating, divided into S, A, B, C four ratings. According to the project's investment, each different reputation rating could receive a different percentage of the bonuses, distributed to the project members.

The distribution method would also vary depending on the project.

For example, game projects were basically long-term profitable projects, so the bonus distribution cycle would be longer; while the popularity of videos mainly concentrated in the first three months, these rewards would be distributed all at once.

In this way, employees would gradually be guided to shift their focus from profitability to reputation.

Encourage everyone to do more non-profit but reputation-earning projects, so that President Pei would neither earn money nor give employees a large bonus, killing two birds with one stone. Wouldn't that be wonderful?

Of course, there would definitely be projects that both made money and had a good reputation.

But these projects were ultimately in the minority.

In most cases, a good reputation and making a lot of money conflicted, making it difficult to balance both.

Therefore, Pei Qian planned to think a little more about the feasibility of this approach, create a specific set of rules, and strive to implement them before the new game was launched.

If such a rule could be established and recognized by all employees, the impact would be very far-reaching, and it could be said to be beneficial for all time to come.

When he thought about how all the employees would be racking their brains to build a good reputation instead of racking their brains to figure out how to make a profit in the future, Pei Qian felt as if the entire company had become more noble!