Qing Shan Qu Zui
Chapter 278 An Industry Destined to Discourage Lin Wan! (Bonus Chapter 8/10 for the Big Boss Who Emphasizes Important Matters Again and Again)
Three days had passed, and Pei Qian was closely monitoring the situation after the launch of *Turn Back is the Shore*.
After all, he had high hopes for this game, and failure was not an option.
First of all, the online reviews were basically what Pei Qian had expected.
In short, it was being torn apart!
Especially under the official Weibo account, players were using all kinds of sarcastic remarks.
On the official platform's game details page, there were also a large number of players giving one-star negative reviews.
The arguments on the forums were also very fierce, and the polarization trend was serious.
The TPDB website had already collected many evaluations of this game, including consumer and online reviews.
Currently, *Turn Back is the Shore* has a score of 7.2 on TPDB, with consumer and online reviews clearly pulling down the score.
As for media scores, because the time was still short, most game media couldn't have finished the game so quickly, so the scores hadn't come out yet and couldn't be summarized.
Regarding this point, Pei Qian wasn't particularly confident. After all, media scores wouldn't focus so much on the game's difficulty, but would consider various aspects such as the game's quality and content.
These game media might still give a good score because of the high quality of *Turn Back is the Shore*, and the TPDB score could still rise.
But no matter what, the game's reputation among ordinary players had already started to collapse a little, which could be said to have met Pei Qian's expectations.
It didn't matter whether the TPDB score was high or not, as long as it didn't make money.
Pei Qian looked at the players' refund situation, and it was less than 30%. He was somewhat disappointed by this.
What did this mean? He had made it so obvious that they should refund, but the refund rate was less than 30%?
The small monsters in the Burial Mound, the elites with cleavers, the epitaphs that appeared upon death, and the hints in the last few minutes, they had all endured it?
This was simply unreasonable!
Moreover, this 30% refund rate also had to take into account the promotional reasons.
Many people came to play *Turn Back is the Shore* for the sake of Tengda's reputation, and many players who didn't want to suffer also mistakenly entered.
After discovering that this game was actually a masochistic game, these mistakenly entered players' first reaction was definitely to refund.
But even so, the refund rate was less than 30%, which made Pei Qian very dissatisfied.
Of course, Pei Qian didn't have any great solutions.
He had already done so much, and if the players didn't refund, then they really didn't want to refund. Pei Qian couldn't point a gun at the players' heads and force them to refund.
He could only continue to watch.
Although a refund rate of nearly 30% didn't meet Pei Qian's expectations, it was already very high compared to other games. Coupled with the game's mixed reviews, the opening situation was still relatively good.
Pei Qian also paid attention to the situation on Aili Island.
Some people had already uploaded videos about *Turn Back is the Shore* on the video website, but there were no particularly complete or comprehensive strategy videos. Most of them were recorded as they played, so the quality of the videos wasn't high and the popularity was very average.
This was also within Pei Qian's expectations.
Anyway, as long as Qiao Laoshi didn't release a strategy video, everything would be fine!
These new players would have to spend at least a week before they could slowly figure out the tricks of *Turn Back is the Shore*, and Qiao Laoshi would also release his video a week later.
By that time, the players who remained would basically be hardcore fans, so it wouldn't matter if they watched the strategy video; and most of the players who were persuaded to quit wouldn't come back.
"Well, a good start, hopefully it can continue to be maintained!"
Pei Qian closed the computer and went out.
Today was Sunday, and he had agreed to treat Lin Chang to a meal at Mingyun Private Kitchen.
Lin Yu was busy with work and had already left Jingzhou. Lin Chang seemed much more idle, probably because the two were responsible for different businesses, and the work intensity was also different.
...
Mingyun Private Kitchen.
Pei Qian happily gnawed on a crab leg, feeling great.
Lin Chang across from him was also eating with gusto, praising it non-stop.
However, as the two ate, the topic turned to Lin Wan.
"President Pei, how have you been considering the matter I asked you about last time?"
"You don't need to consider it perfectly. Feel free to bring up any ideas you have, and we can figure it out together."
Lin Chang was quite concerned about this matter, obviously the pressure from the old man was not small.
He had to get Lin Wan back as soon as possible to feel at ease.
Pei Qian thought for a while, "I was thinking, we can arrange for her to do some other business in the name of business expansion."
Lin Chang was stunned, "You're not letting her continue making games?"
Pei Qian nodded, "Yes, I'm not letting her continue making games."
"Because continuing to make games is too risky!"
"She just led the employees of Shang Yang Games to make a very popular mobile game. Whether it's work enthusiasm, employee morale, or external reputation, they are at their peak. If they continue to make games, the chances of the next game being successful are still very high."
"If she makes another successful game, the situation may be completely unmanageable."
Lin Chang agreed deeply, "Yes, that makes sense!"
Lin Wan had only made one successful game, and she was already showing off in the family group. If she made another one, wouldn't her tail be up in the sky?
This time, failure was not an option!
"But, President Pei, there's a problem." Lin Chang hesitated, "Making games is A-Wan's dream. If you use the excuse of business expansion to arrange her to other departments, will she be happy?"
Pei Qian was confident, "It definitely won't work if it's too obvious."
"Moreover, Lin Wan really wouldn't want to completely give up the work of the game department."
"In that case, why not let her be responsible for both the game and another department's business?"
"There will be a lot of work on both sides, making it impossible for her to handle everything, and the chances of failure will naturally greatly increase."
Lin Chang's eyes lit up, "Oh, good idea!"
"But, what business should we choose? What kind of reason should we use? This still needs to be carefully considered. A-Wan is very smart, so don't let her become suspicious."
Pei Qian nodded, "Yes, I also have a few considerations, but I haven't decided yet."
Lin Chang was very interested, "Tell me about them?"
Pei Qian picked up a piece of sushi, "My idea is this."
"First of all, we must retain Lin Wan's position as director of Shang Yang Games, so that she will nominally be responsible for making a game."
"If we don't let her be responsible for anything related to games, it will be too obvious, easy to be suspected, and easy to trigger her resistance."
"On this basis, find her a new job."
"This new field must be related to games. This way, we can justifiably tell her that we must enter the xx field for business expansion needs, because this field is conducive to the development of games."
"Currently, the fields I've thought of are live streaming and mobile phones."
Lin Chang couldn't help but admire, "Wonderful."
Pei Qian's operation was very clear, which was to tell Lin Wan that in order to better promote the game, we now need to develop the live streaming or mobile phone business, and you will be the person in charge of this new business.
In this way, Lin Wan would have to hold two positions, and her energy would definitely not be enough. Whether it was live streaming or games, the chances of failure would be greatly increased.
Lin Chang also knew very well that Lin Wan was actually a very proud person. The tasks that President Pei gave her, even if she felt that it was a little difficult to complete, she would definitely accept it and would not shirk it.
Wouldn't that be a success?
Lin Chang was very happy, "Then President Pei, which business do you think is more suitable? Live streaming or mobile phones?"
Pei Qian thought for a while, "Mobile phones might be better."
Pei Qian had also thought about other fields.
For example, shared bicycles would definitely lose money.
But this field could not be handed over to Lin Wan, because shared bicycles had nothing to do with games, and the reason for handing it over to Lin Wan was not sufficient.
Making mobile phones and doing live streaming could both be said to be expanding the moat for the game business.
The threshold for both industries was not low.
For live streaming, just the bandwidth cost alone, to achieve a simultaneous online audience of about 2 million people in the current month, the monthly bandwidth expense would reach 40 million.
After all, live streaming was different from games. Online games didn't cost much in bandwidth because the amount of data transmitted was much smaller than live streaming, so the bandwidth cost was naturally impossible to compare.
The big live streaming platforms that came later basically had 6-7 million to 10 million people online, and the bandwidth costs easily exceeded 100 million.
Of course, it was also possible to play it cheap, which was just to spend less money on bandwidth, but no matter how little, the initial investment would have to be at least 30-40 million.
If too little money was prepared and the settlement was stuck because nothing could be produced, it would be counterproductive.
As for making mobile phones, an investment of 10-20 million would be enough. After all, Xiaomi phones only had 10 million when they first started their business.
What's more, in the current market environment, live streaming hadn't yet risen and belonged to the blue ocean, while the development speed of the mobile phone industry was much faster than in his previous life and was already considered a red ocean.
Shenhua, Pineapple, and MSC, so many big manufacturers had already started fighting. The next few years would only be more and more difficult for these small mobile phone manufacturers, and failure was almost inevitable.
What's more, Lin Yu was in charge of Shenhua's mobile phone business.
When Lin Wan's side releases a new mobile phone, Shenhua's side would release an even better one...
Wouldn't that be wonderful?
Lin Chang naturally quickly understood this and couldn't help but clap his hands and praise, "President Pei's plan is really perfect and seamless!"
"I owe President Pei another big favor."
"President Pei, don't worry, we will do our best to cooperate in this process!"
"By the way, President Pei, I see that your new game's reputation isn't very good. What do you think, have you considered controlling the reviews or something? It seems to be trending on Weibo, do you want me to help you remove it?"
"Don't worry, I'm very familiar with that side. As long as you say a word, it'll be done in minutes."
Lin Chang was in charge of Shenhua's entertainment department, so he was naturally familiar with this.
He probably felt that he had received too much help from Pei Qian and wanted to compensate a little.
Pei Qian quickly raised his hand, "No, definitely don't!"
"This is part of the plan."
Lin Chang suddenly understood, "Oh, I understand. Then I won't interfere. In short, President Pei, if you have any requirements, just say it. In the future, your business is my business, and I will definitely do my part!"