Chapter 1 Zhang Yuan's Confusion

Zhang Yuan was a little dazed, "Huh? What does Boss Pei mean?"

Pei Qian chuckled, "Considering the current situation, it should take at least four or five days for the customer to receive the product from the time they place the order, right?"

Zhang Yuan thought for a moment, "Well... if it's fast, it might be three or four days."

Pei Qian shook his head, very dissatisfied, "That's still too slow."

"The current model is equivalent to us first assembling a good computer and displaying it at Mo Yu Internet Cafe. When players come to use the internet, it's like they're experiencing how good this computer is."

"If they think the computer is good and want to buy it, we order the parts online for them to assemble, and we also take care of the delivery and after-sales service, earning a bit of assembly and service fees, right?"

"But here's the problem. Buying parts online takes at least two or three days for logistics, and it might take another day for us to assemble and deliver it. Won't the players be anxious waiting during this time?"

"This is a big problem!"

Zhang Yuan was a little confused, "Huh? It's only waiting for three or four days, surely they can wait that long, right?"

"Aren't all those online stores that specialize in selling assembled computers using this model? Some stores take a week from ordering to shipping, we're already considered fast."

Pei Qian shook his head, "Being only two or three days faster than online stores, what kind of core advantage is that? Players still have to wait, right?"

"We need to make it so that players can come in the morning and have the computer delivered in the afternoon, that's what I call fast!"

"So, it's definitely not going to work if we only buy the parts online and assemble the computer after the player places an order. We have to prepare all these parts in advance."

"We need to achieve four things:"

"Shipping speed on par with offline physical stores;"

"After-sales service on par with top-tier brand manufacturers;"

"Marketing model and quality on par with conscientious online stores;"

"Cost-effectiveness on par with the deceptive advertising of unscrupulous merchants on the whole-machine martyr wall!"

"That's what will live up to this shiny label, understand?"

Zhang Yuan was speechless for a moment, and after thinking for a while, he said, "Then we'll have to stock up in large quantities, which is equivalent to adding a burden to ourselves. What if this batch of goods doesn't sell and gets stuck in our hands? After the next generation of products comes out, this batch of goods will only be sold off at a discount, the risk of losing money is too great!"

Pei Qian smiled, "There's a risk in doing anything, how can we not do it because of the risk?"

"As long as it can spend money to bring a better shopping experience to players, then the money is worth spending!"

"Since we've decided to do it, then don't stay at a small scale. I'll give you another sum of money, use this money to rent some places around the various Mo Yu Internet Cafes as warehouses to stockpile some goods."

"Don't worry about inventory backlog, I'm planning to do a 1024 Programmer's Day event recently, and we can add the ROF brand to it."

The three of them were a little confused, "Programmer's Day?"

Pei Qian nodded and explained his idea in detail.

The main idea was that Mo Yu Waimai and Ni Feng Logistics would offer various discounts and promotions within a week after October 24th, under the guise of: rewarding new and old customers, increasing brand awareness, and expanding market share.

Of course, the most fundamental purpose was still to spend money in a concentrated way.

Seeing this new computer assembly business, Pei Qian decided to add it to the 1024 Programmer's Day event as well.

It would be a bit of a misnomer to only have promotional activities for food delivery and logistics during Programmer's Day.

Now, with the addition of assembled computers, it's just right!

"The ROF assembly brand can also be added to this event, but some changes have to be made."

"First of all, the current product range is too small, there's only one configuration, which can't satisfy everyone's needs very well."

"I think we can launch three configurations, priced at 7999, 11999, and 15999 respectively. During the event, we'll have a cost-price promotion, selling all these computers at the price of the parts, which is equivalent to giving away the on-site service and assembly fees for free."

"Then, we'll have a free upgrade, where the 7999 configuration can be upgraded to the 11999 configuration, and the 11999 configuration can be upgraded to the 15999 configuration."

"The first 100 customers can enjoy a free upgrade; after the 100th customer, we'll randomly draw lucky customers for a free upgrade."

"Then Mo Yu Internet Cafe can also hold regular draws, drawing a lucky user to give away a free computer."

"Of course, these are all activities from October 24th to October 31st, and the prices will return to normal after the deadline."

"By doing a promotional event like this, we'll not only increase brand awareness but also build a good reputation. Spending a little money, it's not too much, right?"

Pei Qian was not saying these words to the three people present, but to the system.

Sure enough, the system did not prohibit it!

Between "promotion" and "giving away for free", the system has a relatively vague limit. As long as it looks like a promotion on the surface, and it is exchanging some discounts for brand awareness, then the system will turn a blind eye.

Pei Qian couldn't help but sigh, the real economy is still good!

Games can't do this kind of operation.

After the game is developed, there is basically no cost to speak of, the more discounts and promotions, the more you earn.

But the real economy itself requires high labor costs and rental costs. Doing a promotion that indirectly sells these computer parts at low prices, as long as it is not a long-term behavior, and can be exchanged for brand awareness and reputation, then it is not considered malicious loss-making in the system's view.

In addition, with the previous proposal to stock up in large quantities, after this money is spent, the goods will pile up, and if they can't be sold, they can only be sold off at a discount after the new batch of products comes out, which is another loss.

Great!

After listening to Boss Pei's explanation, Zhang Yuan couldn't help but give a thumbs up, "Boss Pei, you really have a long-term vision and are generous in your actions!"

"But I have a small suggestion."

"Although 1024 is Programmer's Day, if we use this as a slogan for promotion, the effect may not be very good. After all, our target audience is everyone, not just programmers."

"In my opinion, it's better to call it the 1024 Digital Festival, which targets a wider audience and is easier to spread."

Pei Qian nodded, "Yeah, that's fine!"

He also felt that the name "1024 Programmer's Day" was not very appropriate.

Originally, this holiday was just for food delivery and express delivery to have a discount, so calling it "Programmer's Day" was a bit far-fetched.

Now that this holiday event includes food delivery, logistics, and assembled computers, calling it the 1024 Digital Festival is easier for people to remember.

The more people pay attention to it in Jingzhou, the more Pei Qian loses.

In addition, the surge in labor costs during the holiday season, isn't this another big expense?

Zhang Yuan was also very excited and looked full of fighting spirit.

Boss Pei is too generous!

Too trusting of me!

Before, Zhang Yuan was just thinking about doing it on a small scale, just following half of the assembled computer online store model, taking advantage of the popularity of Mo Yu Internet Cafe, targeting the wealthy market, and earning a little money.

But Boss Pei is so generous, this kind of support is really touching!

"Boss Pei, don't worry, I will definitely handle this matter properly!"

Pei Qian nodded, "Well, it's still the same as before, don't be afraid to spend money, understand?"

Boss Pei now understands that the matter of being stabbed in the back by employees is unavoidable.

The business is getting bigger and bigger, and it is impossible for Pei Qian to do everything himself. It is impossible for his subordinates to report everything they do, they can only report it once in a while, and it is normal for there to be some time and information gaps.

With so many people under his command, it is impossible to guarantee that someone will not be full and want to make a career...

After all, Boss Pei's treatment is so good, everyone's life is guaranteed, and it is normal for some people to want to achieve higher-level needs and want to make a difference in their careers.

So, on the matter of everyone crazily backstabbing Boss Pei, Boss Pei himself has a problem: he let everyone eat too well.

With no worries about life, don't you have to think about how to make a career?

Pei Qian can only sigh, all the mistakes are Boss Pei's fault.

But this matter is not necessarily a bad thing, the key is how you look at it.

Thinking about it badly, these people all want Boss Pei to die; but thinking about it in a good way, these people are messing around and may be providing Boss Pei with some opportunities to lose money.

As the saying goes, it is better to dredge than to block.

Take this matter as an example, originally Zhang Yuan's small-scale operation, relying on the popularity of Mo Yu Internet Cafe and the convenience of Ni Feng Logistics to create an assembly brand, although it doesn't earn much, it is difficult to lose money, the most likely result is to earn a little money.

But after Pei Qian operated it, he can directly spend a large sum of money in this cycle.

Isn't this turning a bad thing into a good thing!

Pei Qian chuckled, luckily I am a genius, otherwise I would really be messed up by these employees!

After a simple arrangement, the preliminary publicity for the 1024 Digital Festival will immediately start in full swing.

…

October 14th.

Qidian Chinese Website.

The joint event with *Turning Back is the Shore* is ready.

The efficiency of event preparation is very high, mainly because Ma Yiqun is also very clear that the surge in traffic on Qidian Chinese Website is mainly due to taking advantage of the popularity of *Turning Back is the Shore*.

This kind of popularity may not last long, the sooner this event goes online, the sooner it can stabilize this traffic.

"Almost there, post the announcement."

Ma Yiqun briefly met with Li Yada, and both sides released announcements at the same time.

The announcement detailed the content of this joint event.

Qidian Chinese Website is launching a seven-day login event, new users can complete some simple tasks to get full-site reading, the Facial Change Pill item in *Turning Back is the Shore*, and other rewards.

And *Turning Back is the Shore* also released an announcement, reminding players that all of Tengda's accounts have been opened and can directly log in to the website to receive rewards.

In addition, Ma Yiqun also arranged for his editors to communicate well with the authors.

The traffic has surged during this period, give me more updates!

Since Qidian Chinese Website was officially launched, Ma Yiqun has been guiding these editors, and the editors have been constantly selecting manuscripts, selecting some good seedlings from these bottom-level authors who are just trying to get their full attendance bonus.

Later, Qidian Chinese Website also gave an extra manuscript fee to a group of excellent authors, so that their income could be on par with other big websites, which greatly improved the enthusiasm of this group of people.

Now, taking advantage of this wave of high traffic, the more you write, the more you earn, and the authors of the entire website are naturally filled with a hyped-up atmosphere.

There are also many authors who have saved their manuscripts in advance, just waiting for the few days of the joint event to release them all at once, trying to hit the charts and increase the exposure of their books.

"We have traffic, and the website also has a batch of decent works, whether it can be successful or not depends on this!"

Ma Yiqun was both nervous and excited.

He had already given up on the online literature industry, it was Boss Pei who gave him full trust and handed the Qidian Chinese Website to him.

More than three months have passed, Ma Yiqun has been conscientious, doing his best, and finally found an opportunity, an opportunity to repay Boss Pei well and turn the website around!