Chapter 11 Promotion Plan

After hearing Bao Xu's words, Lu Mingliang felt both excited and heavy-hearted.

Excited, because he felt like he was participating in a great undertaking, making a great game with historical significance that would leave a strong mark on the development history of the domestic game industry!

Heavy-hearted, because he was even more worried about the game's prospects.

Could such a game, which didn't pander to the masses or try to please players, really achieve commercial success?

A single misstep could lead to a double failure in terms of both business and reputation. It was such a risky endeavor!

"I never thought that President Pei would make such a critical decision so casually!"

"If this game fails, millions will go down the drain, and we'll be saddled with a bad reputation!"

"If it were me, I'd be so worried that I wouldn't be able to sleep at night, right?"

"But President Pei is calm as ever. He really is someone who does great things!"

With extreme reverence, Lu Mingliang prepared to return to his workstation to continue testing the game.

"By the way, how do you plan to promote this game?" Bao Xu suddenly thought of this question.

It wasn't that he was worried about "Game Producer" failing, but he was just curious!

What kind of unique approach would President Pei use to promote his game this time?

It was truly something to look forward to!

Lu Mingliang was taken aback for a moment. "Uh… I haven't asked yet. I'll go ask."

…

…

In Pei Qian's office.

Lu Mingliang secretly observed President Pei's expression.

He really couldn't see any signs of tension!

Was he indifferent to life and death?

Or was he confident and prepared?

Either way, it was admirable!

Pei Qian was thinking.

Lu Mingliang had come to ask for instructions on how to promote "Game Producer."

Originally, Pei Qian hadn't thought too much about it, feeling that it would be best not to promote it at all.

But now, after careful consideration, he felt that this idea was very wrong!

He had to look at the problem with a developing perspective and not cling to the past!

Before the production of "Lonely Desert Road" and "Ghost General," Tengda was still an unknown small company. Not promoting was a good way to lose money.

But things were different now!

With the fame of "Ghost General" and "Sea Fortress," even if Pei Qian didn't actively promote "Game Producer," players would definitely still discover it.

It was impossible to hide it!

Since that was the case…

Then why not just promote it casually?

He could still spend more money!

But how to promote it specifically was something that needed careful consideration.

If he used conventional promotion methods and the game's popularity soared, what would he do!

So, the best choice would be to spend the money and not achieve any promotional effect.

Or even achieve a negative promotional effect, that would be the best.

The available promotion methods were actually just a few.

Buying recommendation slots, buying advertisements, finding endorsements…

Pei Qian definitely wouldn't do these.

These promotion methods had too high a chance of making money!

These were all very traditional promotion methods. Although the conversion rate varied, considering the particularly distinct art style of "Game Producer," it would still be very easy to catch people's attention.

Like many terrible web games, buying a webpage psoriasis advertisement, with completely stolen video material, such as "I keep bathing, where is the greasy senior sister…"

Or hiring an endorsement, spending a lot of money to find a celebrity to awkwardly recite lines, "I am Zha Zhahui, come and chop me if you are my brother," although the money spent was a lot, the influence of this kind of silly advertisement was also wide.

Or even just raising Kun? Just a simple picture, crude cutout, and rough splicing, as long as the website has enough traffic, it can still attract a large number of players!

If this silly advertisement became popular, Pei Qian would have no place to cry.

He couldn't take that risk.

Therefore, Pei Qian didn't plan to use similar methods, because the chance of making money was too high.

He thought for a moment and said, "We'll go to video websites and find video creators to promote it."

"Video creators?"

Lu Mingliang was stunned.

He hadn't thought of that.

Mainly, compared to other promotion methods, video creators' promotion was basically the lowest-priced and least effective promotion, not the level that President Pei would consider.

It was 2010, and many well-known video creators, such as Qiao Liang, were still in a state of feast or famine.

The "President Pei's Daily Life" created by Huang Sibao and the others had accumulated millions of views, but the only advertisements they could get were some very trashy ones. "High-end customized videos" were completely ignored.

It wasn't that everyone didn't recognize the value, but the video advertising effect at the time really didn't reach that level.

If you really had money, you could just buy advertisements directly on the video website for precise targeting.

When players clicked on a game video, an advertisement would play at the beginning, and maybe a lot of people would click in to watch. Wouldn't that be much better than finding video creators to promote it?

So, Lu Mingliang didn't react for a moment.

But he immediately realized, "I understand! President Pei, do you mean to ask Director Huang Sibao and Zhu Xiaoce to customize a special promotional video for our game, using the popularity of 'President Pei's Daily Life' to promote 'Game Producer,' right?"

Pei Qian: "???"

When did I say I was looking for Huang Sibao and Zhu Xiaoce!

Don't misinterpret my meaning!

I would never ask Zhu Xiaoce and the others to customize a video, absolutely not!

Because it was too cost-effective.

Feihuang Studio was a wholly-owned subsidiary of Tengda. If Pei Qian gave them 100,000 to customize an advertisement video for "Game Producer," then the 100,000 would become Feihuang Studio's profit, and a portion of the funds would still return to Tengda!

Moving money from the left pocket to the right pocket was equivalent to a super discounted price, how could that work?

Moreover, Zhu Xiaoce was a genius director, and the themes of "Game Producer" and "President Pei's Daily Life" were so closely related. What if he created a hit?

If "President Pei's Daily Life" became popular and "Game Producer" became popular, Pei Qian would vomit blood on the spot!

Thinking of this, Pei Qian shook his head.

"Don't look for Huang Sibao and the others. The current 'President Pei's Daily Life' short videos are still in a critical period of accumulating reputation. We can't be shortsighted and let the game's advertising affect their reputation and disrupt their plans."

"Yes." Lu Mingliang nodded, secretly thinking that he still lacked a global perspective.

President Pei was right, the most important thing for Feihuang Studio right now was to accumulate popularity, and they shouldn't overdo the commercial endorsements.

Especially since the relationship between the two companies was too close, they had to avoid suspicion.

"Then… should I contact some of the more famous video creators with more fans on the market?" Lu Mingliang asked.

Pei Qian thought for a moment.

"How about this, tomorrow I'll give you a list, as well as a press release and a quotation, and you'll handle it all according to that."

Lu Mingliang nodded. "Okay, President Pei."

Alas, as expected, President Pei still doesn't trust my ability and does everything himself. I still have to work harder!

Lu Mingliang couldn't help but feel a little ashamed.