Chapter 125 The Most Stringent Garbage Sorting

When Pei Qian first heard the words "garbage sorting," he didn't perceive any danger.

After all, garbage sorting is a general trend. Countries all over the world are doing it. Although it's only 2011 now, it seems a little early for domestic garbage sorting, but this world is bound to have some advanced development phenomena. Pei Qian has experienced it many times.

Moreover, garbage sorting is nothing more than cultivating everyone's environmental awareness and making everyone's daily life a little more troublesome, which will not have a great impact on everyone's lives.

Therefore, Pei Qian didn't immediately realize what "garbage sorting" meant for him.

But after a slight daze, Pei Qian suddenly reacted.

Garbage sorting has nothing to do with him, but it has a lot to do with Moyu Takeaway! (摸鱼外卖, "Touching Fish" Takeout)

Currently, all Moyu Takeaways follow a unified process: white porcelain bowls are used to deliver meals to the door. After the customers finish eating, they leave the leftovers in the tableware and wait for recycling. The takeaway guys recycle the tableware, uniformly dispose of the leftovers, wash and disinfect the tableware with dishwashers, and reuse them.

The bad thing is this "unified disposal of leftovers"!

In fact, Pei Qian didn't think of this at the beginning. He just felt that recycling the tableware could make the takeaway guys run one more trip, spend more money, and also compensate more if the tableware was lost.

But once garbage sorting is implemented, the situation will be completely different!

For customers, compared with other takeaways, Moyu Takeaway not only does not have to worry about leftovers, but also does not have to worry about disposable lunch boxes and tableware.

After eating other takeaways, the lunch boxes, tableware, and leftovers must be thrown away separately, but Moyu Takeaway doesn't need to. You can still put the whole set of tableware at the door and wait for recycling as usual, saving a great deal of trouble!

Originally, Moyu Takeaway's premium was higher, and other takeaways could compete with Moyu Takeaway for the market with the advantage of "cheap and convenient," but now...

The more Pei Qian thought about it, the more panicked he became. He immediately set off to see the disaster situation at Moyu Takeaway Store No. 1!

...

Moyu Takeaway Store No. 1, Food Lab.

Rui Yuchen was worried about the prospects of Moyu Takeaway.

After reporting to President Pei before, President Pei completely ignored the data and operated in a reverse direction for some unknown reason.

Moyu Takeaway obviously performed better in ultra-first-tier cities and first-tier cities, and better in cities with fewer stores outside Handong Province, but President Pei went the other way and asked Rui Yuchen to put all the new branches in Jingzhou City and other cities in Handong Province.

Now the entire Handong Province's Moyu Takeaway stores are obviously saturated. Especially in Jingzhou, there is even a situation where Moyu Takeaway stores are competing with each other for business and customers.

Of course, the so-called "saturation" is a relative concept. It does not mean that Jingzhou is completely covered, but that based on the current number of Moyu Takeaway users, the number of Moyu Takeaway stores has exceeded the actual demand of users.

There is no way to do this. Rui Yuchen has been trying to avoid overlapping coverage areas between the two stores before opening them, but he can't stand the fact that there are too many Moyu Takeaway stores in Jingzhou!

In the end, it was just making use of every available space. Even if there was some overlap with other stores, he had to do it.

In short, most cities in Handong Province, especially Jingzhou, are currently in a state of oversupply for Moyu Takeaway.

In addition, Rui Yuchen was also troubled by the Shi He brand.

Judging from the pilot situation, Shi He's reputation is indeed not bad, but it is only open to Tengda's loyal users, and customers need to reach a certain credit rating, so the customer base itself is small.

Although Shi He itself has a certain premium, a lot of money must be invested in customized food boxes, purchasing ingredients, chef training, and cleaning tableware. Selling only a few Shi He meals will not cover the current expenses.

Rui Yuchen's original idea was to make Shi He a high-end brand, just like many car manufacturers make extra high-end luxury cars, not mainly to make money, but to show off their muscles, form a dimensionality reduction blow to other brands, and thereby enhance the high-end value of the main brand.

If according to this idea, Shi He should be small and beautiful, a high-end service provided only in specific large cities and major stores. It should not be expected to meet the needs of everyone, but more to show off its muscles and display high-end meals.

However, President Pei's thinking is still elusive.

President Pei asked to immediately promote the Shi He brand to all Moyu Takeaway stores, even those Moyu Takeaway stores in third-tier cities were no exception.

Including all Moyu Internet Cafes that already have Moyu Takeaway business, they are completely updated synchronously.

In this way, each store must re-invest a lot of money to purchase food boxes, train chefs, and purchase ingredients, which greatly increases the losses of all stores at once!

Rui Yuchen, who originally saw a glimmer of profitability, was instantly stunned by President Pei's set of combination punches, and Moyu Takeaway became a bottomless pit of losses again.

What does President Pei mean?

Rui Yuchen really couldn't figure it out.

He also discussed these issues with Lin Canyong of Wuming Restaurant, but Lin Canyong couldn't explain why either. He just said that if he couldn't figure it out, he should wait patiently, and President Pei must have other arrangements.

Therefore, these days, Rui Yuchen has been busy opening stores and promoting Shi He, while also trying to figure out President Pei's true intentions with high intensity 24 hours a day.

But still nothing.

After letting several customers at Moyu Takeaway Store No. 1 taste the new products of Moyu Takeaway, Rui Yuchen randomly found an empty seat in the store and sat down, continuing to think about the deep meaning of President Pei's move.

However, at this time, frequent new order voice prompts sounded in the store.

"Ding, new order."

"Ding, new order."

"Ding, new, ding, ding, new order."

At first, Rui Yuchen didn't care because he looked at the time and it was already after 5 pm, almost dinner time, and it was normal to have new orders.

However, after a while, Rui Yuchen suddenly realized something was wrong.

These new orders were too frequent, and this situation had never happened before!

Especially many of the new order voice prompts were connected together, which is what happens when several people place orders at the same time.

Rui Yuchen hurriedly checked the background and found that the number of orders for Moyu Takeaway Store No. 1 was growing rapidly, obviously increasing by nearly 40% compared to the dinner time yesterday and the day before!

Rui Yuchen was surprised: "Business is good today!"

But at the same time, he was also puzzled. What happened to everyone today? Why did they suddenly think of ordering Moyu Takeaway?

In fact, many people in Jingzhou have ordered Moyu Takeaway, but they don't eat it every day. They only order it occasionally when they think of it to adjust their taste, and they usually order other takeaways.

Although Moyu Takeaway has many types of meals, it will definitely get tired of eating it all the time.

Therefore, Moyu Takeaway has many users in Jingzhou, and its popularity is good, but people don't order it frequently enough, so it is still difficult to break even.

But looking at the current situation...

Rui Yuchen couldn't help but exclaimed with joy: "If we have this order volume every day, we will definitely make money!"

"Forget it, what are you thinking? How can we have this order volume every day."

"That's not right, today is not a special holiday, why did so many people think of ordering Moyu Takeaway?"

The more Rui Yuchen thought about it, the more wrong he felt. He quickly checked the Moyu Takeaway store manager group.

When he looked at it, he found that the group was already刷屏 (shua ping, screen-scrolling) with messages!

"Quick, look at this news!"

"[Link] Handong Province's 'Strictest Garbage Sorting' Fully Implemented!"

"[Link] Cultivating Garbage Sorting Awareness is Imperative"

"[Link] Guiding Garbage Sorting to Become a New Trend and New Habit!"

"It's already being implemented?"

"Yes, the solicitation of opinions phase is over, and now it is being fully implemented in Handong Province, with Jingzhou being a key demonstration city."

"Some communities have already started checking garbage sorting today, and garbage can no longer be thrown away randomly."

"So fast? No wonder I was wondering why orders exploded today!"

"My orders have also exploded! A normal store in a third-tier city that doesn't have many customers all year round suddenly had more than a dozen orders today. I was shocked!"

"I won't say anymore, I have to hurry up and urge the kitchen."

Rui Yuchen quickly clicked on the links in the group to read the news, and then he realized why the orders were soaring.

Handong Province is going to sort garbage!

Every city has its own regulations for garbage sorting, but it is obvious that Handong Province's garbage sorting policy is the strictest ever. It is divided into four categories: kitchen waste, recyclable waste, hazardous waste, and other waste.

Kitchen waste and recyclable waste cannot be mixed!

Most of the plastic lunch boxes and plastic bags used for takeaway packaging are all recyclable waste and must be thrown into blue trash cans, while kitchen waste must be "broken bag" before being thrown into green trash cans.

This means that when you order a normal takeaway, the leftovers inside must be separated from the takeaway lunch box and plastic bag!

Rui Yuchen couldn't help but slam the table and suddenly realized, "I understand!"

"So that's what President Pei meant!"

"If we consider it from the perspective of garbage sorting policy, then President Pei's series of measures are the optimal solution!"

"Opening Moyu Takeaway stores mainly in Handong Province, especially Jingzhou City, can maximize the satisfaction of consumer demand under the conditions of garbage sorting."

"If I followed my original idea and opened stores in other cities across the country, then the demand guaranteed by garbage sorting in Handong Province would definitely not be met!"

"As for the Shi He brand being opened in all stores, it is even more important and can have two key effects:"

"In addition to showing all diners the high-end brand of Moyu Takeaway, it can also divert demand. Customers who want a more high-end experience can order Shi He, while those who don't care much about it can order ordinary Moyu Takeaway."

"Too perfect!"

"Could it be that President Pei heard the news a long time ago, or predicted the trend?"