Chapter 1 The Tenda Group: Always Believe That Bizarre Things Are About to Happen

Thursday evening, September 29th.

Li Shi returned to his Sloth Apartment in City of Dawn early, turned on the TV, and waited for the premiere of the "Financial Observation" program on CCTV's Finance Channel.

The program schedule had been announced long ago. This program would be an in-depth analysis of the Tenda Group's business model, with the title:

*The Tenda Group: Always Believe That Bizarre Things Are About to Happen*.

Just looking at the name piqued people's interest!

Like Li Shi, there were many people waiting for this episode to air.

Because everyone wanted to know how this program would analyze the Tenda Group's business model.

"Financial Observation" is a professional financial program and a chat-style news commentary program. It often invites financial media professionals, experts, scholars, and entrepreneurs as guests to realize the "life-ization" and "media-ization" of economics in the form of a chat, ensuring that it is easy to understand while maintaining strong professionalism.

Of course, there are now many so-called "media economists" who frequently show their faces and are touted by many media outlets, but in reality, they lack genuine talent and learning, and even lack the "conscience" that scholars should have.

However, because of the platform, this episode of "Financial Observation" has not encountered similar situations, so it is still very popular.

Li Shi had also watched several episodes of the program, and the analysis of some companies' business models had benefited him greatly.

This time, what kind of sparks would be created when "Financial Observation" encountered the Tenda Group, which had been expanding rapidly in the past two years?

Just thinking about it was exciting!

Soon, the program officially began.

...

"In-depth observation of the economy, serving the public's life, hello everyone, I am the host Wang Zheping."

"Tenda Network Technology Co., Ltd., a local Jingzhou enterprise founded in 2009, has expanded its business to technology, electronic games, internet cafes, catering, online literature, logistics, fitness, rental housing, and other fields in just two years."

"Compared with those companies in our previous 'Financial Observation' programs, it does not have such a large scale, and it has not reached the leading position in most fields. It seems a bit 'scattered and not refined'."

"Many people have therefore criticized Tenda's business model as 'biting off more than it can chew' and 'half-hearted'."

"On the surface, this seems to be the case. Whenever Tenda makes a breakthrough in one field, it can't wait to advance to the next field, and even often gives people a feeling of being 'too impatient'."

"However, as the scale of Tenda Group continues to expand, we might as well reflect on whether Tenda Group's business model is really as some people say, 'scattered and not refined'? Is President Pei, who was able to build such a business empire in just two years, making a low-level mistake in his development strategy, or is there something else he is considering?"

"Today's 'Financial Observation' program, we have specially invited Professor Bai Qimiao, an expert in economics, to deeply analyze the profound strategy behind the seemingly unreasonable 'Tenda Model'!"

Before the program officially started, a short film was broadcast, including most of the achievements Tenda Group had made so far.

Including the excellent game works that have been praised by official platforms many times, Moyu Takeaway which actively responds to garbage classification, the star project of old industrial zone transformation, Thrill House, and the Tenda Life App that brings convenience to Jingzhou, and so on.

After that, the host began to talk to Professor Bai Qimiao and entered the main topic.

Professor Bai Qimiao had gray hair and his face was full of wrinkles. He spoke slowly and methodically, which made people feel very comfortable.

"Tenda Group is a very interesting company, and I have also conducted a simple study on it."

"Many people on the Internet have said before that Tenda's business model is 'scattered and not refined'. Why? Because if you look at the development history of Tenda Group, you will find that it started by making games, and halfway through, it went to do internet cafes. When the internet cafes started to improve, it went to catering, fitness, rental housing, and other industries."

"This is obviously completely contrary to the general business model."

"General companies pursue deep cultivation in a certain field. For example, if ordinary people do internet cafes, and the internet cafes are successful, then the next step must be to open branches in other cities, and then try to find investment, burn money, and expand rapidly, and strive to quickly open internet cafes across the country in a chain manner to quickly occupy the market."

"But Tenda is just the opposite. It abandons an industry after it succeeds and starts a new industry. The original industry is allowed to fend for itself. It is neither financed nor continues to invest heavily in it, but allows it to develop slowly."

"So, so far, most of Tenda's physical businesses, except for its games, movies, and mobile phone businesses, are still mainly concentrated in Jingzhou City, and at most have expanded to Handong Province."

"Tenda Group does not touch those super first-tier cities that many young companies particularly favor."

"Many people say that Tenda's decision is too stupid. Why? Take internet cafes as an example. If the funds were concentrated to open internet cafes across the country, then the market share of Moyu Internet Cafes might be dozens of times higher than it is now. When it is split and listed, how fast will the money come?"

"But recently, this kind of voice has obviously become less. Why? Because everyone has seen the advantages of the 'Tenda Model'."

"Because we found that Tenda's various physical industries can support each other and help each other. Entering a new field is not a rash decision, but obviously a well-thought-out one."

"What are the shortcomings of this business model? Slow to take effect."

"Only using your own money, and opening branches and continuing to expand only when you have spare money, is definitely much slower than the conventional model. Many start-ups have financed several rounds in one or two years, and their market share has reached 60% or even higher. On the other hand, Tenda's physical industry, although the volume is not small, has not yet completely left Handong Province."

"The speed of expansion in a certain field is obviously not at the same level."

"But what are the advantages of the Tenda Model? The foundation is solid!"

"You will find that these industries are interconnected and support each other, forming an extremely stable business closed loop."

"When a new industry is launched, it can immediately divert all the customers from other industries, which easily solves the problem of starting up; and after customers get used to it, the stickiness will be particularly strong, even if other competitors start a price war, it will not work!"

"Of course, there is no right or wrong in the two business models, and both are successful. But obviously, Tenda's model is more stable and reliable, and once it takes shape, it is almost difficult to shake."

"So I said, Tenda Group's ambition is not small."

"Many companies now think about how to burn money to make data, attract more money, and then find a large company to acquire it, sell the company directly, and achieve personal financial freedom."

"Is this behavior right? I won't comment. But this behavior is obviously too short-sighted. This model cannot create a real behemoth."

"The Tenda Model is particularly stable and takes one step at a time! Its ultimate goal is a very large enterprise with extremely strong risk resistance. Its future competitors will be giant companies such as Shenhua Group and the foreign Pineapple Technology that span multiple fields."

"The purpose of this President Pei is obviously not to 'sell' the company to achieve personal financial freedom, but to truly compete with these big companies."

"And this long-term vision and patience are not possessed by ordinary entrepreneurs, and it is what we should encourage and advocate."

Host Wang Zheping nodded: "So Professor Bai, do you think Tenda's model can be learned or copied by other companies?"

Professor Bai Qimiao shook his head: "It's difficult."

"The reason why Tenda Group can adopt this model is because their founder, President Pei, has a long-term vision and is good at layout. At the same time, the financial resources continuously provided by Tenda Games can support this widely laid-out business model."

"If ordinary companies want to adopt this model, it is very likely that the failure of any project will drag down the entire company's capital chain. The risk is too high!"

"However, this also shows the preciousness of Tenda Group, and we should cherish such private enterprises."

Host Wang Zheping nodded: "So Professor Bai, what do you think of Tenda's slogan, which is also the title of our program this time?"

Professor Bai Qimiao smiled slightly: "This is a very interesting slogan, and it is simply perfect to describe Tenda Group."

"In my opinion, there are two ways to interpret this sentence:"

"The first is to tell all users that Tenda is a company that can create miracles and surprises."

"Customers should always believe that Tenda will bring them surprises."

"Because President Pei's layout is very complex, and many industries even seem to have no connection at first glance, it will give people a feeling of 'bizarre'."

"But once the mystery is revealed, it will make people feel that it is unexpected but reasonable."

"The second is to tell all employees that they should cultivate an optimistic spirit and a sense of risk."

"A foreign economist has put forward the concept of 'Black Swan event'. This concept is very complex, so I won't elaborate on it."

"This sentence is obviously in line with the 'Black Swan Theory'."

"Always believe that bizarre events are about to happen. This is to emphasize that opportunities and risks coexist. Be prepared to meet opportunities at any time, and be prepared to meet risks at any time."

"Sometimes, what you don't know is more meaningful than what you know."

"I think it is this high degree of risk awareness that makes President Pei highly value the entire company's ability to resist risks, and single-handedly created the prototype of Tenda, such a special business empire."

Host Wang Zheping nodded: "Okay, thank you Professor Bai for deeply analyzing Tenda's business model for us. So Professor Bai, what kind of guidance do you think this 'Financial Observation' program can provide for other entrepreneurs?"

Professor Bai Qimiao thought for a while and said: "It is unlikely to learn Tenda's business model, but other companies can fully cooperate with Tenda more."

"I think, with President Pei's risk awareness and Tenda's ability to resist risks, Tenda Group should be a very good partner!"

"Cooperating with such an entrepreneur is definitely much better than cooperating with those entrepreneurs who are single-mindedly thinking about burning money and selling the company!"

...

Seeing this, the 11th and 12th floors of the City of Dawn Sloth Apartment fell silent at the same time.

Pei Qian's head was filled with question marks, while Li Shi's head was filled with exclamation points.

Li Shi realized a very serious problem.

Soon a large number of companies would come to cooperate with Tenda, and they might be competing with him for soup!

And Pei Qian also realized a very serious problem.

He had just put an empty pot on the fire, but President Li and the others inexplicably brought a copy of the ingredients, and then forcibly stuffed all these ingredients into his mouth. They were willing to only drink the soup.

Now, I am afraid that more diners with their own ingredients will come to share the soup!

Pei Qian seemed to have seen the tragic picture of himself choking to death from eating meat.

The only good news is that it will be settled tomorrow. No matter how much meat you eat, it will be a matter for the next cycle.

But on the night before the settlement, Pei Qian's mood was still inexplicably complicated.

There was also a little sadness.

Is it so difficult to secretly lose some money?