Chapter 326 Overseas Expansion

March 5th, Monday.

After arriving at the company, Zhang Yuan immediately gathered the key members of the esports department to hold a meeting and assign the task of establishing the GOG overseas league.

The esports department employees were not surprised by this news.

Because with the continuous promotion and expansion of GOG overseas, the establishment of an overseas league was only a matter of time.

It's just that everyone, like Zhang Yuan, did not expect President Pei to establish the overseas league in this way!

An employee raised his hand and asked, "President Zhang, I have a question."

"Why is President Pei cooperating with other overseas companies this time, and specifically choosing small companies to cooperate with?"

"First, doing so seems to be riskier, and second, it doesn't fit Tenda's usual standards!"

Zhang Yuan smiled slightly: "I had the same idea as you on Saturday, but after thinking about it for two days, I have roughly guessed President Pei's true intentions."

"Let me ask you first, what do you think are Tenda's standards for doing things?"

The employee was stunned for a moment: "Uh... Isn't Tenda's standard always to be long-term and take care of everything? From the GPL league, we can see that President Pei specifically kicked out all the disobedient clubs and made all the clubs follow our arrangements by auctioning off the spots."

"And if the overseas divisions cooperate with other companies, we will inevitably not be able to do the same as the GPL league. At that time, the standards of each division may not be unified, isn't this contrary to our consistent style?"

Zhang Yuan smiled slightly: "You are wrong to think so!"

"President Pei never does things with only one plan. The GPL is our own league, can the overseas league be the same standard?"

"Although in theory, our goal is to become an international company, to build GOG into an international game, and to build the GOG Global Invitational Tournament into an international event... But no matter what, there are still differences in intimacy between divisions and countries."

"Tenda is not unwilling to cooperate with other companies. In fact, President Pei often shares the cake. For example, when building the Thrill Paradise, he shared a lot of the cake with investors like President Li."

"So, President Pei's style is definitely not blindly taking care of everything and eating alone, but to comprehensively consider and make trade-offs between different interests!"

Zhang Yuan paused slightly and continued, "Indeed, if we can take care of everything and run all the leagues ourselves, we can indeed monopolize the money from the spots, the sponsorship money, and so on. But if you think about it carefully, what problems will this cause?"

"First of all, we lack understanding of the markets in various countries and regions, and the promotion strategies we develop may not meet the needs of local players; even if we can explore slowly, losing the first opportunity means losing a lot of market share, which will be a very serious loss."

"Secondly, we are, after all, a foreign company, and going to move the cake of the local market is likely to face a lot of resistance. If we don't share any benefits with others, they will definitely try to trip us up and will definitely have a serious impact on us."

"On the other hand, cooperating with local companies in foreign countries can better develop localized promotion and operation plans based on the situation in each region; giving them enough benefits and letting them come forward to solve various obstacles can allow us to gain an advantage in the competition."

"As for why President Pei emphasizes finding small companies?"

"Obviously, large companies have too many projects, and the GOG league is likely to be the responsibility of a certain department of the large company, and they may not do their best. And once the large company recognizes the value of the GOG league, it may become too big to fail, and we will not be able to effectively control them."

"Small companies are completely different. For them, the GOG league may be the lifeline of the entire company and the main source of income. How dare they not do their best? And even if the GOG league develops, these small companies can only let us manipulate them, because their entire lifeline is in our hands. Once we cancel the authorization of the GOG league, it is equivalent to cutting off their lifeline. In this way, we can still maintain a certain degree of control over the overseas league!"

"So, President Pei's decision, on the surface, seems to be giving up some benefits, but it greatly reduces the resistance for us to expand into the overseas market more quickly and accelerates the speed of expansion!"

"If there is only one game, GOG, then it is certainly no problem to eat alone. But we have IOI as a competitor in the world after all, and their overseas league is also being established, so we must make some sacrifices in order to be ahead of them!"

"Giving out some cake is to make the cake bigger, so that we can get more benefits."

Everyone suddenly understood and nodded.

President Pei is indeed far-sighted, and he had thought of all these things in advance!

The employee asked again: "But, President Zhang, in this case, the GPL will definitely be very different from other overseas leagues. If there is really a difference in intimacy, will it cause resentment from overseas players?"

Zhang Yuan smiled slightly: "I understand your concerns, but these concerns are unnecessary."

"If we take care of everything ourselves, then the overseas league will definitely cause dissatisfaction among overseas players because it is different from the domestic league. From a public opinion point of view, we must be fair to everyone."

"But we are not taking care of everything ourselves now, but cooperating with other overseas companies."

"If there is a problem with the overseas league, the overseas company will definitely take the blame for us! If overseas players are dissatisfied, they should go to the overseas agency, and the spearhead will definitely not point to us first."

"Moreover, we don't have to be like a nanny and make other leagues exactly the same as the GPL."

"President Pei has indeed put a lot of effort into the GPL, but that's because the GPL is our own division. There is only one champion in the GOG Global Invitational Tournament, and each division is definitely in a competitive relationship. If we completely take care of everything, it is actually equivalent to turning all the leagues in the world into internal leagues; and letting each division decide its own development direction can make the esports ecology in different regions more diversified, and the collision in the finals will become more exciting."

Everyone nodded.

Obviously, no strategy can be comprehensive, and choosing one aspect means giving up the other.

Although not everyone agrees with the current method, since it is a decision made by President Pei, everyone will definitely implement it unswervingly.

…

Soon, everyone began to perform their duties, contacting overseas companies in different regions to discuss cooperation matters in detail.

This will definitely be a relatively long process, after all, from determining the venue to the decoration, it all takes time.

Fortunately, the club rosters in each division are readily available. As long as the spots are finalized and the schedule is arranged, the league can start quickly.

The issue of sponsors can be resolved while playing, these are all minor matters.

In terms of league spots, Tenda has not made any hard requirements, saying that it must be sold for a certain amount of money.

Because the situation in each region is different, some places are economically developed, the esports industry is developing rapidly, and the clubs are financially strong, so the league spots will definitely be snapped up and will definitely be sold at a higher price; and the esports industry in some regions is developing relatively slowly, and there are not many clubs in total. If they are asked to spend a sky-high price to buy spots, they will not be able to afford it, and the league will not be able to run.

Therefore, according to the actual situation in each region, the league's spots, scale, bonuses, etc. will be different. And these differences will also affect the entry spots for the next Global Invitational Tournament.

In simple terms, the divisions with stronger strength will have slightly more spots.

And the specific cooperative company also needs to be carefully screened.

Although President Pei said to find a small company to cooperate with, no one would think that just finding a small company would be the end of it.

President Pei's words obviously have another hidden condition, which is to find a reliable small company!

We must ensure that they can do their best to help promote the GOG league.

In this way, some staff will need to fly overseas to conduct on-site inspections and multi-party verification of the companies to be cooperated with in various regions.

However, Tenda has always been very generous in terms of funding for this, and after all of them are approved at the top level, going on business trips overseas will also be in business class and staying in luxury hotels, so it will not be very hard.

After the GPL league has been running smoothly and there will be no problems, Tenda's esports department will shift its focus to the overseas league and start to get busy.

…

At the same time, all employees of Rabbit Tail Live were also busy.

After finalizing the exclusive broadcasting rights of the ICL with Finger Company and Longyu Group, Rabbit Tail Live will start to arrange a series of promotional activities for the ICL league.

For example, preparing promotional materials for the ICL league in advance, adjusting the partitions and tags on the homepage of the website, putting the ICL league in a very prominent position for easy diversion, and arranging a series of promotional activities to divert traffic from the external network to Rabbit Tail Live.

The ICL league has been in preparation for a long time, and the venues, schedules, promotional videos, etc. have all been arranged, so after confirming that there is no problem with the live broadcast platform, it can officially start.

According to the determined process, there will be two days of exhibition matches on Wednesday and Thursday, on the one hand, to test the official venues and equipment, and on the other hand, to test the bandwidth pressure on the live broadcast platform.

If there are any problems, they can be discovered and resolved early to ensure that the ICL Spring Split can proceed smoothly after the start.

The two exhibition matches will invite two teams that have won the IOI Global Finals spots, as well as FV Club and SUG Club to play.

After all, these four teams are currently the strongest teams in the country, representing the highest competitive level of the ICL. Although it is only an exhibition match, it can attract enough attention and play a preemptive effect.

The two exhibition matches on Wednesday and Thursday are both Bo3. If there are no problems after the matches, the ICL can officially start on Saturday.

That is to say, by the weekend, it will be the time to really verify whether the exclusive broadcasting rights of the ICL are worth buying.