Chapter 17 Thursday, May 17th

Longyu Corporation.

Early this morning, several core members of the IOI Mobile Operations and Cooperation Department of Longyu Corporation arrived at the meeting room on time.

According to the original plan, the IOI mobile game would be officially launched at 10:00 AM today. These core members naturally had to be there to monitor the entire process, and deal with any unexpected situations immediately.

Eric and Zhao Xuming had also arrived.

The official launch was scheduled for 10:00 AM on Thursday, which was a slightly awkward time, but there was no other option. They couldn't delay it any further.

It was already during the 515 Games Festival, and President Pei's various promotional activities had been fully launched, generating enthusiastic responses online. Finger Corporation and Longyu Corporation had to do something.

If the server opening was delayed until the weekend, Eric would find it difficult to accept the loss of popularity over those two days, which could also affect other pre-arranged activities.

At this time, the employee responsible for connecting with various game platforms was reporting on the completion of the initial preparations.

"We've already negotiated with all the major channel providers and secured recommendation slots for our mobile game."

"The recommendation resources of each channel are different. Some are very straightforward and directly gave us the best recommendation slots; some have more requirements and need the data to reach a certain standard; and some said that the best recommendation slots are already taken, but the second-best ones can be arranged at will."

"In short, we can rest assured about channel resources. After all, the quality of the IOI mobile game is excellent, and it has a foundation in the PC game. These channels also know that our game can make money, so we don't need to say too much. They will find ways to promote it themselves."

"In addition, all channels have already opened reservations for the IOI mobile game. The current number of reservations has exceeded one million and is still growing. I believe that as we launch large-scale promotional activities, the number of players will increase significantly!"

Eric and Zhao Xuming nodded slightly, relatively satisfied with the current situation.

Of course, this was also within their expectations.

Originally, the most direct competitor with the IOI mobile game was *Eternal Hunter*, which also had a million reservations, basically on the same level as the IOI mobile game.

However, after *Eternal Hunter* decided to postpone its release, it seemed difficult for any other games released at the same time to directly compete with the IOI mobile game.

For game channels, although recommendation resources can be negotiated through relationships, the most important thing is actual revenue.

The same promotional resources can earn more money for a good game, but the ability to make money is greatly reduced for a bad game.

Game channels also take a share, and a large share at that. For their own money, they will try their best to give promotional resources to good games that can earn more money.

In Eric and Zhao Xuming's view, the IOI mobile game was clearly the best game to make money in the near future.

As long as the IOI mobile game had enough exposure and enough recommendation resources, with the quality of the game, why worry about not soaring to the sky?

Of course, it couldn't compare with *GOG* Mobile, after all, *GOG* had deployed its mobile game too early and was the undisputed leader in the domestic mobile game market.

But the IOI mobile game was, after all, a new game. Compared with a group of new mobile games, it was still outstanding, and it was actually competing in a different segment of the market than *GOG* Mobile in the short term.

In short, the situation looked great.

After listening to the report on the initial preparation work, Eric nodded, "Well, everyone has worked hard, you've done a good job. Then we will open the server on time at 10:00 AM according to the original plan!"

Zhao Xuming added, "Everyone, please work harder, work overtime today and closely monitor the data on the day the server opens, pay attention to the ranking of our mobile game on the major lists, and also pay more attention to online opinions and see what the players' reactions are."

"If there is anything abnormal, be sure to report it to me immediately. You must not take it lightly!"

Compared to Eric, Zhao Xuming was obviously more familiar with the rules of the domestic mobile game market.

And he vaguely had a feeling of unease.

Logically speaking, President Pei shouldn't be so quiet?

After Finger Corporation and Longyu Corporation held a joint press conference, Tengda Group also launched a 515 Games Festival. In fact, the two sides had already declared war. Although they didn't mention each other, everyone knew it, and even the players could see it.

With President Pei's character and previous style, as long as a money-burning war started, he would definitely not hold back.

But the 515 Games Festival had been going on for two days, and President Pei didn't seem to have taken any action against Longyu Corporation. Instead, he was focusing on his own territory.

This made Zhao Xuming feel a little strange, so he instructed his subordinates to pay attention to the game data and players' feedback at all times, and report any abnormalities as soon as possible.

Lest President Pei's knife was already on their necks and they were still unaware.

Everyone nodded, "Okay, President Zhao, you can rest assured!"

These were all elites of the department, with rich work experience. Even if Zhao Xuming didn't tell them, they would do their best to handle it well.

…

At 10:00 AM, the IOI mobile game server opened on time!

Eric still had a lot of things to deal with, so he didn't monitor the data and online discussions of the mobile game all the time. He left these things to Zhao Xuming and others.

Eric was thinking about countermeasures after the 515 Games Festival.

In his opinion, after Tengda Group's week of vigorous money-burning during the 515 Games Festival, it would definitely enter a period of fatigue.

He also paid attention to the movie box office, but it didn't affect his plan.

Because movie revenue had to wait until the final box office was determined before the process could begin. Extending the key for *Mission and Choice* could indeed earn more money, but it also meant that the movie revenue had to wait until after the screening before it could begin.

Distant water cannot quench present thirst.

The money-burning war was already underway. Funds that would only arrive in Tengda's account in two or three months or even longer would not have much impact on the current money-burning war between the two sides.

Eric actually felt that this was a very wrong decision made by President Pei.

*Mission and Choice* had strong staying power, and the revenue from extending the key would definitely be much higher than that of a normal blockbuster movie. It was a bit unreasonable to give up tens of millions or even hundreds of millions of box office revenue.

But extending the key also meant that the revenue would be slower, making the funds in Tengda's hands even tighter.

Was it more important to receive the revenue two or three months earlier? Or to earn tens of millions or hundreds of millions more at the box office?

Eric felt that, at this critical moment of the money-burning war, the former was obviously more important.

President Pei couldn't possibly not understand this, but he still chose to extend the key, obviously very confident in Tengda, believing that they could win this money-burning war without this revenue.

"Once a person becomes inflated, failure is not far away."

Eric was determined to continue to increase the intensity of money-burning after the 515 Games Festival, making President Pei face a dilemma!

While he was thinking about it, there was a slightly hurried knock on the door, and then Zhao Xuming pushed the door open.

"Something bad! I have something to report to you!" Zhao Xuming's expression looked a little anxious.

"Hmm? What's the matter?" Eric asked.

Zhao Xuming was a little guilty and handed over his phone, "I just looked at the new game bestseller lists on several channels and suddenly found that a game called *Fitness Battle* seems to have a strong momentum and has rushed to the first place on the new game bestseller list!"

"Our game has just been launched, and although the data is also good, it only occupies the second place on the new game bestseller list."

"This is not the key point. The key point is that I looked at the data of this *Fitness Battle* and found that it was actually developed by Shangyang Games…"

"Actually, I saw this game before, but because I wasn't interested in the game type and hadn't heard of it online, I didn't look at it carefully…"

"Now that I think about it, *Eternal Hunter*'s delayed launch is not just to avoid us, it is likely that they also heard news from some channels and are also avoiding President Pei's new game…"

Zhao Xuming was a little panicked.

*Fitness Battle* was launched yesterday, and he had also seen it, but it may have been because he was busy with work and didn't pay close attention to which company developed the game.

As a result, Zhao Xuming was stunned when he saw that it was Shangyang Games.

President Pei was revered as the "God of Games" and was well-known. Now the IOI mobile game was colliding with President Pei's new game head-on. If something went wrong, he wouldn't be able to escape the blame?

Eric smiled slightly and didn't take the phone from Zhao Xuming, "I thought it was something."

"I already knew about *Fitness Battle*. I deliberately didn't let you change the release date."