Pei Qian was silent for a moment.

Sure enough, this so-called sales job was still very, very different from what he truly wanted.

Pei Qian cleared his mind and said, "Alright, you can forget all of that."

"These things might be useful in other companies, but I can tell you very clearly that in Tengda, these things are not only useless, but they will also backfire and only have negative effects."

"So, forget it completely."

"Next, I will tell you a few rules for the sales department in Tengda. You must remember them firmly. Some of them are prohibitions, which means they must never be violated and must be strictly enforced. No one in the department is an exception."

Hearing this, Tian Mo quickly took out a small notebook from his pocket, ready to take notes.

Before, when he worked in a real estate agency, he was criticized twice for sitting idly during meetings. After that, he always kept paper and pen with him.

Pei Qian continued, "First, all sales are strictly prohibited from actively contacting customers to promote business. No phone calls, no flyers, and absolutely no door-to-door visits."

"Only when customers take the initiative to ask questions can you answer them, and you can only answer what the customer asks truthfully. You must never beat around the bush or deliberately guide them to sales content."

"Second, there is no need to deliberately practice the ability to communicate with people. Do not learn or train in any sales pitches. Talk to customers the same way you usually talk."

"Of course, the most basic courtesy is still required."

"Third, do not maintain relationships with customers. Do not send mass messages of greetings during festivals. Do not share inexplicable content on your Moments. Don't try to get close to people casually; they are not familiar with you."

"Fourth, there should be no competition between employees in the sales department. No comparisons, and no using factors such as 'sales champion' and 'performance' to affect employees' mentality. No evaluations will be made, whether in daily work or departmental summaries."

"Fifth, customer relationships are not private relationships. There should be no distinction between 'your customers' and 'my customers'. Everyone shares customers and serves them together."

"Sixth, the department only has a fixed salary, no commission. The amount of each person's performance is not directly linked to their salary. I will give you the specific salary standards later."

"Seventh, when introducing products to customers, be sure to focus on the shortcomings and problems of the products. Be detailed and thorough, and do not leave anything out..."

Tian Mo was taking notes seriously, but the more he listened, the more he felt that something was wrong. He subconsciously looked up frequently, afraid that he had misheard.

This wasn't right, was it?

Everything was completely contrary to his shallow sales knowledge!

In fact, to summarize it, the guiding ideology had completely changed.

Traditional sales departments use various means to mobilize the enthusiasm of employees, encouraging them to contact customers more frequently and establish a relatively close sales network through phone calls, building relationships, and so on, so that all sales can frantically pursue performance.

Whether it's so-called "expanding customer relationships" or "maintaining customer relationships," including sales department meetings, team-building activities, and public commendations and high bonuses for top-performing employees, all are aimed at maximizing the enthusiasm of sales personnel so that they can strengthen competition and obtain more business.

The more sales personnel sell, the more the company naturally earns.

The points raised by President Pei were obviously completely contrary to this idea. To summarize in one sentence, it was "eating from the big pot." (everyone gets the same regardless of performance)

The salary was a fixed salary without commission. If an employee became a sales champion, there was no extra bonus, and even daily work did not involve evaluations or commendations.

Moreover, not only was there no need to expand customers or actively contact customers, but even when customers took the initiative to ask questions, it was not allowed to casually bring up business content or promote anything!

After writing these points down, Tian Mo was confused.

On the one hand, he felt that his existing knowledge was being subverted, and on the other hand, after this knowledge was subverted, he felt a deep sense of confusion: I can't do this, I can't do that, so what exactly can I do as a salesperson?

After Pei Qian finished speaking, Tian Mo asked, "Uh... President Pei, I've written down everything you said, but I have a question."

"In my understanding, the daily work of a salesperson is to go around looking for customers through phone calls, flyers, and the like, and then maintain relationships with customers to promote products."

"Now you say that I can't actively make phone calls, and there's no need to maintain relationships with customers, then... how do customers come? Can't I just expect customers to call me?"

"If that's the case, I think this department shouldn't be called the sales department, it should be called the customer service department..."

Pei Qian was silent for a moment. Tian Mo's words really stumped him.

Indeed, only replying a few words when customers take the initiative to contact them seems to be what customer service should do...

Pei Qian planned to create a sales department, hoping to lose money through reverse sales methods, but if it was nurtured into a customer service department, it seemed a bit wrong.

He had to find a way to distinguish this sales department from the customer service department.

The main thing was to give the sales department a way to actively contact customers. He couldn't completely block it off, otherwise it would really become a customer service department.

Of course, this way definitely couldn't be phone calls or flyers. This method was too dangerous because the cost was very low.

Now, personal information is so seriously leaked online. You can buy a large number of target customers' phone numbers for a small amount of money. Calling them one by one to harass them, adding them as contacts, and promoting products is basically a cost-free thing. As long as you pile up manpower and make enough phone calls, you can always attract a few customers.

The same goes for distributing flyers and other on-site promotions. As long as the number of sales personnel is piled up, it will always have a certain effect.

Of course, if the entire sales department maintains a relatively small number of people, such as only a dozen or so, no matter how many phone calls they make or flyers they distribute, the effect will be negligible.

But the problem is that Pei Qian's purpose in creating this sales department was to spend more money. If he only supports a dozen or so people, even if the benefits and treatment are all maximized, how much money can he spend?

Therefore, he had to find a safer, more expensive, and less effective way so that he could confidently and boldly recruit people in the future and spend more money.

After thinking for a moment, Pei Qian quickly came up with a good way to spend a lot more money.

"Of course I've already thought about this."

"After you complete the initial preparation work, I will allocate money to you to open a store. At that time, all your sales work will be carried out in the store. You don't need to deliberately call or distribute flyers to contact customers. Just stay in the store and wait for customers to come."

"As for the office area in Shenhua Haoting, it will be your headquarters office. The core backbone will work here, and the other sales personnel will work in the store."

This was the method Pei Qian came up with: when in doubt, open a brick-and-mortar store!

Without a doubt, opening a brick-and-mortar store was the most money-burning method among many options.

Because having a brick-and-mortar store means there will be rent, utility bills, and various other expenses.

Like general telemarketing, the cost is very low. Find a remote office area, set up dense workstations, give each person a phone and a computer, and then give them a basic salary and let them make crazy phone calls.

But if there is a brick-and-mortar store, it means there will be rent, utility bills, and various other expenses. Moreover, in order to maintain the company's image, you have to uniformly equip the staff with uniforms and do decoration, etc. This expense is much larger.

Of course, Pei Qian had a little bit of unpleasant experience in opening brick-and-mortar stores.

Such as Lazy Cat Cafes, Lazy Cat Delivery, and Trustee Gyms.

But overall, if the physical industry makes money, it can continue to spend money by opening more stores, so the risk is relatively controllable.

What's more, Sloth Apartments and Upwind Logistics are still losing money all the time. What's there to be afraid of?

Therefore, Pei Qian felt that with this detailed planning and careful arrangement, plus Tian Mo as the person in charge of the entire sales department, it should be a sure thing.

Tian Mo nodded slightly after hearing that he was going to open a store, thinking that it was finally getting more normal.

If all the people in the sales department were squeezed in here, not making phone calls or distributing flyers, how could customers find the office building?

If there was a store, customers could at least find a place, which was relatively more reasonable.

Moreover, a store is also a symbol of strength.

Large real estate agencies like Zhujia Group have stores all over the cities, and each store covers the surrounding area, making it easier to understand the situation in the entire area and develop different strategies for different cities and regions.

President Pei didn't say what kind of store he wanted to open, so Tian Mo didn't think much about it and assumed it might be the same as Zhujia Group's stores.

Pei Qian calculated that if he really wanted to open a store, it seemed that there would still be some preparation work to be done. The store's location, decoration, the specific floor plan inside, as well as the sales staff's clothing, training, etc., all had to be prepared a little.

And it would definitely not be feasible to let Tian Mo be responsible for these preparations. He had to arrange for some professional personnel.

It wasn't that he had to make these preparations particularly perfect, mainly because he was afraid that Tian Mo would know nothing and prepare too slowly. If everything was settled by then and the sales department hadn't been established yet, it would be too much of a delay.

Thinking of this, Pei Qian said to Tian Mo, "Alright, that's all for today."

"I have already told you some basic rules of the sales department. After you go back, you should remember these rules firmly during this period of time, memorize them word for word, and then keep them in mind at all times and not violate them."

"I will arrange for others to carry out the initial preparation work. After it's ready, I will notify you."

Tian Mo was stunned for a moment: "Uh... is there any other work?"

"Other work? No." Pei Qian shook his head. "In the short term, all your work is to memorize these contents. I will do a spot check next time we meet. You can't fail if you can't memorize it."

Tian Mo nodded quickly: "President Pei, don't worry, I will definitely memorize it word for word!"

After confirming that he had no other tasks, Tian Mo carefully put away his notebook and left President Pei's office.

Although he didn't know what President Pei's plan was, Tian Mo felt that it was unfathomable. It seemed that as long as he seriously completed President Pei's requirements, all problems would be solved naturally!

Tian Mo walked out of President Pei's office and suddenly felt confident and full of hope in his life!