Yao Bo played with the weight lifting machine with some emotion, saying, "Although he doesn't look like much, he gives people a special sense of closeness, unlike other salespeople who, while wearing polite smiles, naturally make people wary."

"That's very rare!"

"Actually, at first, when he kept introducing the disadvantages of the weight lifting machine, I was a little confused and didn't quite understand his intention."

"But during his introduction, I suddenly had a rebellious psychology."

"The more he didn't recommend it, the more I wanted to buy it!"

"After that, when I asked him to demonstrate the specific functions of the weight lifting machine, it greatly strengthened my desire to buy."

"So I think this salesman is not simple! If he didn't have a precise grasp of the customer's psychology, how could he have persuaded me in such a short time?"

"But listening to what he said at the end, it was obviously taught by President Pei himself. He doesn't actually have much sales experience himself. That's not surprising. Obviously, a thousand-mile horse is common, but a Bole is not. The sales staff trained by President Pei are indeed different!"

Pei Qian: "..."

Rebellious psychology?

The more you don't recommend it, the more you want to buy it?

Are you... a masochist?

Pei Qian was silent for a moment, then said in a strange tone, "I think you should think carefully about why this kind of psychology appears."

The implication was, think carefully about whether your brain is still normal.

The salesman tells you not to buy it, but you insist on buying it. Isn't that just brain damage?

Zhou Muyan nodded in agreement: "Indeed!"

Pei Qian was stunned for a moment, then looked at Old Zhou with great comfort.

Sure enough, there are still normal people!

Zhou Muyan obviously also felt that Yao Bo was overreacting. It was unreasonable and abnormal to have a rebellious psychology.

This was obviously good news for Pei Qian!

However, Zhou Muyan pondered for a moment and continued, "It is indeed worth reflecting on why this rebellious psychology appears."

"I also had a rebellious psychology, and at the same time, I had a very strong urge to buy."

"If I hadn't already bought it and put it at home, I might have placed an order."

"The reason, I think, is the result of the induction of various psychological factors!"

"First of all, Tenda products have always had a very good reputation. Whether they are expensive or cheap, they basically have very unique personalities. This has already formed a preconceived notion in the minds of consumers."

"Secondly, the environment of the entire experience store is very high-end, creating a huge gap with other stores. This environment further strengthens the impression that 'Tenda has extremely strong brand power' and 'products are all high-quality.'"

"Thirdly, what you see and hear after entering the store, including the large number of customers and the transparent service of the salespeople, this high-quality shopping experience that is different from other experience stores further strengthens this impression."

"The superposition of various factors has made the customers in the experience store form a subconscious mind that 'the products here are definitely worth buying'!"

"At this time, the salesperson first introduces the shortcomings or deficiencies of the product, and introduces it from a very objective and fair perspective. This will conflict with the subconscious mind in the customer's mind, stimulating the customer to have a rebellious psychology."

"Customers will feel that this thing is obviously very good, but you keep talking about its shortcomings. What do you mean by this?"

"This rebellious psychology will prompt customers to 'speak up' for the product, asking the salesperson to demonstrate the product or introduce more about it."

"As the advantages of the product are displayed, the previous shortcomings will be completely diluted, and it will once again conform to the subconscious mind in the customer's mind, making the customer feel very comfortable and that they are right."

"As a result, the impression that 'these are all high-quality products' is further strengthened, giving customers who have not yet purchased the product a strong desire to buy!"

Yao Bo nodded suddenly: "Brilliant!"

"Is this the legendary... playing hard to get?"

"It's simply a combination of punches that is hard to guard against!"

"But there is also a prerequisite for doing this, that is, the brand must be strong enough, and all products must be special enough, and the overall reputation must be extremely high. Only by pairing it with such a costly store can this rebellious psychology be successfully created in the minds of customers."

"So the experience store is decorated so beautifully not just for the sake of being impressive, but also has practical significance in it!"

The two looked at Pei Qian with very admiring eyes.

And Pei Qian's eyes above the mask returned with confusion.

What... are you talking about...

Rebellious psychology?

Playing hard to get?

Stop talking nonsense, I don't have this idea at all!

This is completely an accident, an accident!

Pei Qian coughed lightly and explained, "You can't say that, there will always be some customers who will be dissuaded."

If it was really like what these two people said, then this experience store would be too unsuccessful!

Not only did it not achieve the purpose of dissuading customers, but it achieved a better sales effect than ordinary sales?

This was too cruel. Pei Qian felt that he couldn't accept it.

Zhou Muyan nodded: "Well, that's right, of course some customers will be dissuaded."

"But this is precisely the most brilliant part!"

"The characteristic of this set of combined punches is 'those who are willing take the bait', in other words, 'those who are unwilling don't take the bait'."

"The premise for this rebellious psychology to occur is that they must highly recognize Tenda's brand and subconsciously believe that everything produced by Tenda must be a high-quality product."

"If the customer originally doesn't like the weight lifting machine, the salesperson will not form a rebellious psychology when introducing the shortcomings of the weight lifting machine, but will strengthen the subconscious mind in the customer's mind, and he will not buy it even more."

Hearing this, Pei Qian breathed a sigh of relief.

Okay, if that's the case, the situation is not particularly bad.

There are still some people who will be dissuaded.

"But..."

Zhou Muyan changed the subject: "Tenda doesn't lose out in this situation of 'those who are unwilling don't take the bait'."

"These people originally don't like this product and don't plan to buy it. Even if they are forced to buy it by the salesperson, they will definitely regret it and ask for a refund."

"At that time, not only will a series of troubles such as returns occur, but it will also leave customers with a bad impression of 'the salesperson is trying to trick me', which will affect the reputation of the entire Tenda Group and destroy the relaxed and pleasant atmosphere of the experience store."

"Conversely, if the salesperson takes the lead in explaining the shortcomings in a generous manner, it will make customers who originally don't plan to buy it feel that the salesperson is very honest, saying what they have to say, and not blindly promoting in order to complete the performance, but really considering whether the customer really needs this product from the customer's perspective."

"In this way, even if the customer doesn't buy it now, they will leave a good impression of the Tenda brand and the salespeople in the Tenda experience store."

"When they encounter a new product that they are interested in next time, they will become the group of people who are 'willing to take the bait' and voluntarily buy it!"

"From a short-term perspective, although customers are dissuaded, a seed is left in the customer's mind. It will gradually take root and sprout in the future, and eventually transform him into a loyal customer."

"This long-term vision is completely in line with Tenda's consistent style."

"Too brilliant!"

Zhou Muyan silently gave President Pei a thumbs up.

Yao Bo suddenly realized and said with emotion, "So that's how it is. I know where the gap between our stores and Tenda's experience stores lies!"

"It's not just about money and investment, nor is it simply about the quality of the sales staff and the quality and type of goods."

"Although there are also big gaps in these aspects, this is not the root cause."

"The fundamental difference lies in the overall synergy!"

"When we consider improving the shopping experience of stores, we often focus on very one-sided and very superficial things."

"For example, decorating the store, changing the lighting to make the customer's shopping experience better; organizing sales staff training to improve their professional skills; changing the location of the store and the layout of the store to increase traffic..."

"But these measures are too one-sided and too superficial. Although they will have a certain effect, they cannot fundamentally solve the problem."

"Thank you, President Pei, for providing a brand new and higher-dimensional way of thinking!"

"How much of a role the experience store and the store can play as a window for the brand to display to customers is a result of the combined effect of many factors."

"The shaping of the brand image, the planning of products, the decoration and layout of the experience store, how the sales staff promote... these seemingly unrelated points are actually closely related!"

"Only by uniting them all and including them in the overall consideration can this wonderful chemical reaction be formed, so that the experience store can also become a part of brand shaping and give customers the best shopping experience!"

"President Pei, thank you so much. This trip to the Tenda experience store was really worthwhile. I learned too much!"

Yao Bo couldn't help but hold President Pei's hand with both hands, his eyes full of gratitude.

The sales of Jinding Group's stores have been declining in recent years, which has always been a problem for Jinding Group.

In order to solve this problem, Jinding Group has also thought of many ways, such as decorating stores, training sales staff, poaching sales talents from competitors, and trying to open online stores.

But none of them were successful!

Although there was a slight improvement, it was still unable to resist the general trend.

Today, after seeing Tenda's experience store and analyzing it with Zhou Muyan, Yao Bo suddenly understood the gap between Jinding Group's stores and Tenda's experience store, and also understood the crux of his own store's problem.

The previously troubled problem was answered, and it was like seeing the light after passing through the clouds!

Of course, knowing it doesn't necessarily mean you can solve it.

The most fundamental reason for the success of Tenda's experience store is its brand and product power. Without the support of corresponding product power, rashly learning from Tenda's experience store's sales model will definitely end miserably.

If the product quality is not good, then the salesperson's "fake dissuasion" will immediately become "real dissuasion", and the store's sales will plummet.

Therefore, this model may not be able to solve Jinding Group's current problems, and may even be counterproductive. After all, there is still a big gap between Jinding Group's brand appeal and product power and Tenda's.

But no matter what, President Pei's handling method in the Tenda experience store did show Yao Bo a brand new possibility that he had never considered before.

This is equivalent to allowing him to stand from a higher perspective and re-examine the problems of his own store carefully.

Even if it cannot be solved immediately, it is still a big step forward after seeing the clouds and the sun!

Looking at Yao Bo's excited face holding his hand, and even some oblivious expression, Pei Qian fell into a daze.

This works too?

Originally, I thought that the training of the sales group was Tenda's long-term plan. Training it well could greatly reduce turnover while spending a lot of money, so Pei Qian put in so much effort, letting Tian Mo memorize the sales guidelines, and letting Tian Mo open an experience store to practice.

As a result, the first day of the trial operation of this large experience store has already crashed???

Pei Qian couldn't help but think of what Meng Chang said before.

After taking a look at the entrance of the experience store, I knew that this place would definitely be popular!

At that time, Pei Qian was very unconvinced.

Do you know what's going on inside the experience store? You think it's going to be popular? Isn't that too wishful thinking?

Now it proves that Meng Chang is not wishful thinking. On the contrary, he sees it very clearly.

It seems that the only person who wishfully thought that the experience store would not be popular was Pei Qian himself...

Pei Qian couldn't help but look up at the sky, speechless and choked.

Ah, what a sad story.