Chapter 1316 Zhujia Group Seeks Cooperation!

After this explanation, Zhang Nan was completely convinced.

It made perfect sense!

Following Zhang Yuan's train of thought, she continued to analyze.

"So, the essence of Suffering Travels is to correct incorrect views on work and labor."

"For those goal-driven heads, Suffering Travels is a painful thing, which will make them reflect on this alienated state."

"Once they truly understand this principle, they will embark on the right path of happy work, and then Suffering Travels will naturally not find them."

"So, if we don't want to go on Suffering Travels, to meet President Pei's expectations of us, we have to… try our best to stir things up?"

"At least, we have to show President Pei that our ideology has changed and that we have entered a state of happy work?"

Zhang Yuan nodded: "That's right, it must be."

"But as for how to specifically stir things up, that depends on the person in charge of each department to formulate a plan that is more suitable for themselves based on the actual situation of their department."

Zhang Nan nodded slightly, lost in thought.

Her original purpose was simple, just to ask Zhang Yuan how to avoid Suffering Travels.

She didn't expect that this question would not only elicit the standard answer, but also an unexpected gain!

The key is to clarify a more correct and sophisticated state of work. Compared with this, avoiding Suffering Travels has become a relatively secondary matter.

Zhang Nan asked: "Can this method be shared with other heads?"

Zhang Yuan nodded: "Of course!"

"President Pei has taken so much trouble to remind us, isn't it just to let us understand it ourselves, and then remind each other and supervise each other?"

"Moreover, this method is not my original creation. Wu Bin first constructed the theoretical basis, and then I verified it in combination with the actual situation in my work. The credit is not mine alone."

"Since it is an important supplement to the Tengda spirit, of course it must be popularized as soon as possible, so as not to waste President Pei's good intentions!"

"Of course, it is also very important to let everyone suffer less."

"The first batch of heads who went to suffer were all gloating. I'm not like them."

"Don't look at how happy these people are laughing now. If they don't correct their work attitude, they will have to go back for a second time sooner or later."

Zhang Nan deeply agreed.

With a selfless spirit, the two of them were preparing to cooperate with Wu Bin to share the latest theoretical research results with all the heads.

Of course, this kind of sharing must not be done in a high-profile manner, and it must not be too obvious, otherwise wouldn't it be a waste of President Pei's good intentions?

It must be subtle and imperceptible.

…

…

November 14th, Wednesday.

Advertising and Marketing Department, Meng Chang carefully watched the edited promotional video again.

Meng Chang was very satisfied with this promotional video.

It completely captured the effect he wanted!

The promotional video is not very long, and the scenes are relatively simple. They are all about the daily work of an agent.

Ding Xiyao herself had been an agent for a long time, and these scenes were too familiar to her, so she completely acted in her true colors on the spot, without being too exaggerated or underperforming.

Of course, she couldn't compare with those professional actors, but this was the effect Meng Chang wanted.

He couldn't let the audience be really moved, he had to give the film a sense of ambiguity, and feel that the taste was wrong after careful consideration.

"Well, no problem."

"Arrange it and start the publicity plan immediately."

The entire advertising and marketing department became busy again, steadily advancing according to the established publicity plan.

Of course, according to Meng Chang's consistent style, he was not stingy with publicity funds.

…

In the afternoon, Zhujia Group Marketing Department, Director's Office.

"Director Gao! Please take a look at this video!"

Gao Ming, the director of the marketing department, took the phone from his subordinate and watched the video from beginning to end.

"This…"

"Which company made this promotional video?"

Gao Ming's first reaction was to be on guard as if facing a formidable enemy.

Because this promotional video looked good!

Moreover, judging from the popularity of the video, there must be someone pushing it behind the scenes, otherwise it would not have gained such a high popularity in a short period of time.

And the fact also proves that similar promotional content has also appeared in many video websites and offline advertisements, which is enough to prove that this is a complete set of promotional plans, not something that some individuals made out of interest.

The content of the promotional video is actually very simple. It is to shoot the daily life of a real estate agent, filming the more difficult and less understood side of her.

However, the length of the entire film is moderate, the rhythm is smooth, and especially the actor's performance is quite real, which is more likely to make people empathize.

Although it is not absolutely perfect and does not reach the level of an actor or actress, it is considered to have met the requirements as a promotional film.

So, the question is, who made such a promotional film? And spent so much money to promote it?

Most likely a competitor!

Although Zhujia Group has a high market share in China, it is not without competitors. Many new-model agency companies pose a threat to it.

Moreover, it cannot be ruled out that new capital may enter the market.

It is a very normal process to shoot such a promotional film to create momentum, and then take the opportunity to launch its own company's brand.

For Zhujia Group, of course, it must be prevented.

The subordinate who came to report explained: "Director Gao, the strange thing is that it was not made by a competitor!"

"This video was released by the official account of Chixing Studio. This is a game studio, and it is said that it is funded by Shenhua and Tengda. But this studio has nothing to do with Shenhua Real Estate and Sloth Apartment!"

"And this video is said to be a promotional video for their new game."

"I did some research, and the credibility is still very high. The game they are making is indeed related to the agency, called 'Real Estate Agent Simulator', and it is almost completed."

Gao Ming was also at a loss.

Obviously, if this advertisement was released by Shenhua Real Estate or Sloth Apartment, Gao Ming would definitely think that they were going to enter the real estate agency industry and directly compete with Zhujia Group's current main business.

But now it was actually released by a game company?

And there should be no possibility of a blindfold, because Chixing Studio is indeed doing VR games, and the game itself is related to the agency, and it is almost completed.

It is reasonable to use such a promotional film to make the audience more empathetic to the identity of a real estate agent, and then promote their new game.

"Then we can talk about cooperation!"

As the director of the marketing department, Gao Ming is still very sensitive in this regard.

Although Chixing Studio has the investment background of Shenhua Group and Tengda Group, judging from the investigation, it is essentially highly independent.

In this promotional film, the logos of Shenhua Real Estate or Sloth Apartment were not hung, and no other companies forwarded it, which is enough to show that this promotional film is purely a promotional film made by Chixing Studio for its own game.

In this case, isn't there a possibility of cooperation?

Gao Ming said: "Chixing Studio is also a relatively well-known VR studio in China, and VR and house viewing have certain linkage possibilities."

"We can spend a sum of marketing funds to promote us and Chixing Studio's game together."

"At that time, we can conduct a marketing campaign targeting the game player group, and we can also increase the popularity of each other and further enhance our company's brand image."

"Quick, immediately ask Chixing Studio if they are willing to cooperate with us, and offer a higher price!"

The subordinate nodded, but he didn't do it immediately, but hesitated slightly and said: "But Director Gao, some of the comments under this video are not very friendly."

Gao Ming was stunned for a moment: "Huh?"

He took the phone again and glanced at the comments below the video.

Indeed, there were some comments expressing understanding and support for the hard work of the intermediaries, but there were also a considerable number of comments scolding, and the scolding was quite harsh.

Of course, not all of them were venting their emotions. Some people presented facts and reasoned, saying how black the intermediaries they met were, and completely disagreed with the guide in the video that pretended to be pitiful and cheated on sympathy.

However, everyone's dispute is not entangled in the video itself, but in the intermediary industry in reality.

There were even a few comments that named Zhujia Group.

Gao Ming didn't take it seriously: "This is normal. There are many trolls on the Internet. Any promotional video can find fault with it. Don't care."

"We will promote ourselves normally, as long as there is popularity."

"Our marketing plan has a clear target group. As for these trolls, they are already prejudiced against us, and it doesn't matter whether they accept it or not."

"Besides, don't look at how happy these people are scolding. When they rent a house, they still have to obediently go to our store."

The subordinate nodded: "Okay, Director Gao, I will contact Chixing Studio."

Gao Ming leaned back in his chair, thinking, is there such a good thing in the world?

Isn't this performance delivered to your door?

Chixing Studio wants to promote its new game and is willing to spend money. This popularity will be hyped up sooner or later.

Zhujia Group can also be said to have some face in China. Once it is linked with Chixing Studio, isn't this a win-win situation?

I think as long as the price is high enough, Chixing Studio should have no reason to refuse.

However, before he could think about it for a long time, his subordinate knocked on the door and came back again.

"Director Gao, they refused! And it was President Lin, the owner of the studio, who personally refused. He didn't even discuss the conditions. He just said...said we misunderstood and there was no possibility of cooperation."

Gao Ming couldn't help frowning: "Huh?"

Isn't this a little too straightforward?

How many minutes have passed?

He highly suspected that the phone was just transferred to President Lin, and as soon as he introduced himself, he was rejected.

This win-win situation was rejected so simply?

The subordinate tentatively asked: "Director Gao, what should we do? Should we give up, or should I make a few more calls and talk about it?"

Gao Ming waved his hand: "No need."

"The popularity is already up. Even if we don't cooperate, we can take advantage of this popularity to promote ourselves!"

"Let's also shoot a promotional video and send it out during this time!"

"Won't this popularity come naturally?"

The subordinate nodded: "Okay, Director Gao, I'll contact Chixing Studio."

Gao Ming leaned back on the chair, thinking, how can there be such a good thing in the world?

Isn't this performance delivered to your door?

Chixing Studio wants to promote its new game and is willing to spend money. This popularity will be hyped up sooner or later.

Zhujia Group can also be said to have some face in China. Once it is linked with Chixing Studio, isn't this a win-win situation?

I think as long as the price is high enough, Chixing Studio should have no reason to refuse.

However, before he could think about it for a long time, his subordinate knocked on the door and came back again.

"Director Gao, they refused! And it was President Lin, the owner of the studio, who personally refused. He didn't even discuss the conditions. He just said...said we misunderstood and there was no possibility of cooperation."

Gao Ming couldn't help frowning: "Huh?"

Isn't this a little too straightforward?

How many minutes have passed?

He highly suspected that the phone was just transferred to President Lin, and as soon as he introduced himself, he was rejected.

This win-win situation was rejected so simply?

The subordinate tentatively asked: "Director Gao, what should we do? Should we give up, or should I make a few more calls and talk about it?"

Gao Ming waved his hand: "No need."

"The popularity is already up. Even if we don't cooperate, we can take advantage of this popularity to promote ourselves!"

"Let's also shoot a promotional video and send it out during this time!"

"Won't this popularity come naturally?"