Chapter 1299 Choosing Someone for the Promotional Video

After chatting, the two stood up, ready to leave.

Meng Chang suddenly thought of something and quickly said, "Wait, there's one more thing."

"I suddenly remembered, the protagonist for the promotional video hasn't been decided yet."

Tian Mo was a little surprised and didn't quite understand why Meng Chang was telling him this. "The protagonist for the promotional video? Just hire a celebrity or something, right? I definitely can't help with that."

Meng Chang shook his head. "At first, I was indeed planning to hire a celebrity, but after talking with you, I suddenly realized that it's not suitable."

"It's a bit complicated to explain, but celebrities don't meet my needs in many ways."

"I now need someone with a good image and temperament, but not to the level of a celebrity. Ideally, someone with a down-to-earth image among ordinary people, but who looks relatively positive, sunny, and upright, male or female."

"If they really have experience in a similar industry, and can grasp some emotional details during the filming process, and strive to show a sense of realism, that would be even better."

Using a celebrity to shoot this promotional video would definitely not meet Meng Chang's requirements.

Because what Meng Chang wanted was controversy, a sense of realism, and to leave enough room for reversals in the future.

Using a celebrity would result in too much initial buzz and make later reversals difficult.

Because using a celebrity would naturally give people the impression that "this is a very serious commercial promotional video," making it difficult to explain the connotation of the promotional video from multiple perspectives in the future.

What Meng Chang needed was a sense of realism, something down-to-earth, so that the filmed product would be closer to reality, and could be interpreted from many angles in the future, making the Pei-style propaganda method complete.

Moreover, the image shouldn't be too good, and the acting shouldn't be too good either.

If the image is good and the acting is good, it's easy to really move the audience.

The result that Meng Chang wanted to achieve was to leave room for the audience's emotions, so that people would question and see the problems behind this feeling.

Therefore, this promotional video had to be seven parts true and three parts false, and the acting couldn't be too excellent, otherwise the balance would be broken and the direction would go astray.

But these things were not easy to explain to Tian Mo, and even if he did, Tian Mo probably wouldn't understand.

After all, the Pei-style propaganda method is a very special and profound field of knowledge, and it can't be summarized in just a few words.

Meng Chang himself has only learned a smattering of it after studying it for so long, let alone Tian Mo.

Fortunately, however, Tian Mo didn't have the habit of getting to the bottom of things, but instead, according to Meng Chang's requirements, began to think seriously.

"If that's the case… I actually have someone who seems to meet your requirements."

"Do you remember when I was at the real estate agency, there were two deals, one of which a colleague gave to me?"

"There was a sister who took care of me a lot over there before. Although she wasn't particularly beautiful, she was the sunny, cheerful, and cute type."

"I just got in touch with her recently. She's no longer working at that agency, and I'm thinking of poaching her to the sales department."

As Tian Mo spoke, he found a photo to show Meng Chang.

Meng Chang glanced at the photo and immediately nodded. "That's great! I'll go back and prepare, and arrange for filming to start immediately!"

Tian Mo sent Meng Chang the contact information. "Her name is Ding Xiyao. I'll tell her, and you can contact her directly later. The sales department hasn't officially arranged a job for her yet."

In fact, Tian Mo had always remembered Ding Xiyao. The reason why he only thought of contacting her now was mainly because there wasn't a good opportunity before.

At the beginning, he himself, as the person in charge of the sales department, was a bit precarious, feeling like he could be fired at any time, and his daily work was full of unreality, so it wasn't easy to drag others down.

His good friends were doing very poorly in their jobs, so Tian Mo had no burden to pull them over, but Ding Xiyao was doing quite well in the real estate agency industry and was quite popular, so Tian Mo couldn't rashly poach her.

Later, Tian Mo himself had a lot of work on his hands and had been busy with the experience store, so he didn't have time.

It wasn't until recently that his work had stabilized slightly, and President Pei had specifically emphasized that the sales department's situation was special, and they could start with friends and relatives to expand the team, without having to go through the normal recruitment process, that Tian Mo began to carefully screen the people around him, and recruit those who he felt met President Pei's requirements.

He was afraid of recruiting people who didn't meet President Pei's requirements, so he had to carefully select them. It was only recently that he decided to bring Ding Xiyao into the sales department as well.

As a result, he found out that Ding Xiyao was also tired of working at that store and was planning to change jobs.

The needs of the two people matched perfectly, and Ding Xiyao happily joined Tengda.

Meng Chang was very happy. Wasn't this just the right time?

Filming a promotional video just needed such a person!

"Okay, then tell her, I'll go back and arrange the filming. The content of the filming is very simple, there aren't many lines, just a few simple shots, just act naturally!"

…

After returning to the Advertising and Marketing Department, Meng Chang began to enter a high-speed working state.

First, he quickly wrote a simple script, and then found a few suitable locations as exterior scenes.

The scenes Meng Chang chose were relatively representative, including a small, specialized real estate agency, and scenes inside a rental house.

In addition to these, he also had to find a few relatively representative extras.

The rental house issue was easy to solve, he could directly use the sample room of the Sloth Apartment to shoot. The extra issue was also easy to handle, there were many actors he had worked with before, or he could directly have internal employees make cameos.

The only thing that needed to be arranged was the real estate agency.

It was also easy to handle. He could directly build an interior scene according to the appearance of the store in "Real Estate Agency Simulator." It was nothing more than a front desk, two high stools, a computer, a coffee table, a sofa, etc., all of which were very common things.

He didn't seek perfect reproduction, just a resemblance would do.

Meng Chang first arranged for Yu Yao to select people and arrange the set, and then he went to the computer to go through the entire script of the promotional video from beginning to end, to ensure that every scene met his needs, and carefully buried many foreshadowings.

He was busy until the afternoon, and the script was almost finished.

Because Meng Chang had a relatively clear idea when he was chatting with Tian Mo, he was just writing this idea down now, so the efficiency was very high.

He checked it from beginning to end and was quite satisfied with the script.

Of course, whether the filmed product could perfectly express what the script wanted to express was still hard to say, and had to be seen while filming.

It was also possible that the content of the promotional video would have to be adjusted on-site.

Meng Chang called Yu Yao and learned that the set at Sloth Apartment had been arranged.

The other sets were still being arranged, and the set for the store was still being built. They could shoot a portion first, and after the scenes at Sloth Apartment were finished, they could shoot the other parts, and then edit it all together.

Meng Chang felt full of motivation and said to Yu Yao on the phone, "Okay, continue to push forward with the set and filming. I'll contact the actors, and we'll officially start filming tomorrow morning!"

…

…

November 8th, Thursday.

According to the address sent by Meng Chang, Ding Xiyao came to the Sloth Apartment sample room where the filming was taking place.

The entire sample room had been redecorated into the appearance that Meng Chang had requested. Cameras, lighting and other equipment were all in place, and many staff members were busy going in and out, looking very efficient.

Ding Xiyao was a little flustered.

When she first heard Tian Mo tell her the whole story on the phone, Ding Xiyao couldn't believe it at all.

Doing sales was one thing, but being the protagonist of a promotional video?

This was too strange!

Ding Xiyao was very clear about her own conditions. Her appearance could only be considered that of an ordinary person, and she couldn't compare with celebrities at all.

Many people thought she was very beautiful when they saw her in reality, but it was completely different when she was filmed.

This was what many people called: not photogenic.

Many people who were obviously very thin and had small faces might be widened on camera, and would at least be three points uglier.

Given her conditions, she could actually shoot a promotional video?

This made Ding Xiyao feel particularly unreal.

But Tian Mo vowed that this matter was absolutely reliable, and Ding Xiyao received a call from Meng Chang, the head of the Advertising and Marketing Department, so she came with some doubts.