Chapter 1337 Young Master Tian's Persona (Bonus Chapter)

Seeing this, Ding Xiyao was completely in awe of this "Young Master Tian."

Although she wasn't sure exactly who this Young Master Tian was, judging from the content of the video, he clearly had a very deep understanding of the brokerage industry and was full of insightful observations!

Why did Zhujia Group frequently have negative news, yet it never truly suffered?

It was because many people were criticizing Zhujia Group in the wrong way!

When problems arose with intermediaries, most people blamed the practitioners for being morally corrupt and lacking conscience.

After the formaldehyde room incident, Zhujia Group pushed out the person in charge of the relevant business as a scapegoat to attract public hatred, and then feigned rectification, and the matter passed.

But the crux of these series of events was not in a certain person within the company, but in the entire company's upper management.

Without the tacit approval, support, or even encouragement from the higher-ups, these things would mostly not have happened, or at least not become such a huge uproar before pretending to find a scapegoat and rectify the situation.

Ding Xiyao suddenly understood where her sense of powerlessness came from when she decided to leave Zhujia Group.

Because intermediary companies, led by Zhujia Group, had effectively monopolized and kidnapped the entire industry, leading small companies to follow suit. Intermediaries and tenants seemed to have many choices, but in reality, they had none.

They could choose this company or that company, but in the end, the result was the same.

And these large companies could also transfer conflicts by inciting antagonism, making tenants hate intermediaries and intermediaries hate tenants, so that the upper management of the large companies could easily stay out of it, only thinking about how to expand their scale, not about how to improve service quality, and continue to be unenterprising, yet still making money hand over fist.

But even at this point, the video wasn't over yet. The progress bar still had about a quarter left.

"So, here I might as well make a hypothesis, a deduction."

"As long as the nature of domestic intermediary companies doesn't fundamentally change, if these company executives are still single-mindedly thinking about occupying the market by monopolizing housing resources, extracting profits from tenants by condoning intermediaries' use of deception to sign contracts, and maintaining their own public opinion environment by provoking the opposition of tenants and intermediaries, then any new business they launch is just another way of repackaging 'eating the flesh and blood of tenants'."

"Just like the formaldehyde room incident not long ago, the concept of 'safe housing' was good in itself, but in the process of pursuing profits without any bottom line, 'safe housing' became 'formaldehyde housing'. While claiming to provide tenants with a better living environment, they ultimately couldn't even guarantee the most basic health and safety of the living environment."

"Perhaps in the future, these intermediary companies will have new businesses to launch. I can't predict what specific business it will be, but I can predict: through the analysis of this video, through the insights gained from the game *Real Estate Agency Simulator*, everyone can guess the ultimate result of this new business."

"All new models that claim to 'serve tenants' and 'eliminate hatred' will eventually reveal their true colors of 'pursuing profits', 'better exploiting tenants and intermediaries', and 'inciting antagonism'."

"Seeing this, many tenants may feel desperate."

"When all intermediary companies are similar pits, and even some companies that create 'formaldehyde rooms' become leaders and industry leaders, when they occupy 99% of the housing resources in the market, form a monopoly, and leave tenants with no choice, what can tenants do?"

"Simple, go find companies that break out of this model."

"If there aren't any yet, then look forward to their emergence."

"If there are already some, but they're still small in scale, then look forward to their growth."

"I am Young Master Tian, an insignificant little person, an ordinary person who sometimes sees the world clearly but doesn't have the ability to change it."

"I share my shallow observations with everyone, hoping to spark some discussion."

"Thank you for being willing to calm down and listen to me say so much in this impetuous environment. We'll meet again if fate allows!"

Compared to the previous first video, the ending of this video was obviously different.

Meng Chang followed President Pei's advice and found a persona for Young Master Tian.

Just like Teacher Qiao's "slightly funny, very stubborn, game review UP master with certain expertise," Meng Chang took another route, "a cold observer of the world, whose content may involve any field, a somewhat wise but self-proclaimed insignificant little person."

There was obviously a reason for creating such a persona for "Young Master Tian."

Meng Chang did consider for a moment using his own persona as Young Master Tian's persona, but he quickly rejected the idea.

First of all, President Pei clearly said to let Meng Chang explore Young Master Tian's persona, not copy his own.

Secondly, Meng Chang felt that his persona wasn't very likable.

Functionally speaking, Young Master Tian's account should be cooperating with the "Pei's Propaganda Method" to reveal some of the industry's deep-seated realities.

Then Young Master Tian's persona must be a wise and transparent one, or in simpler terms, let the audience feel that this is a sensible person. They can't finish watching the video and think that this person has a problem with their intelligence or motivation. They can't be stupid or malicious.

Achieving this was actually quite difficult, after all, communication has a cost, and people are easily misinterpreted in the process of expressing themselves.

Sometimes you don't mean that, but because there's a problem with the way you express it, some viewers will think that you've been paid off, or that your hidden twisted values have been exposed, leading to a backlash from the audience.

After considering it for a long time, Meng Chang felt that in order to achieve this, Young Master Tian's persona must be humble, low-key, and even consider himself ordinary.

Constantly being high and mighty and acting like you're "enlightening the masses" is bound to backfire sooner or later.

So, after considering various factors, Meng Chang created a persona for Young Master Tian: "a somewhat wise but self-proclaimed insignificant little person."

And the more deliberately low-key he was, the more the audience felt that this person had real talent and was willing to listen to what Young Master Tian was saying.

This was an improvement compared to the first video, because judging from the comments, many viewers obviously liked this persona very much.

"That was great! All useful information! A wake-up call!"

"Zhujia Group: You can just report my ID number and be done with it, why go through so many twists and turns?"

"Huh, is this alluding to Zhujia Group's new 'Intimate Butler' service?"

"It's not an allusion, it's more like a preview! Look at the release time of the video, it's basically only a few minutes apart from Zhujia Group's announcement of the 'Intimate Butler' service. This kind of video quality must have taken several days to make, so either Young Master Tian had access to Zhujia Group's internal information in advance, or he just happened to stumble upon it."

"If he had access to internal information in advance, he could have said it more clearly, I'm inclined to believe the latter."

"I originally had some expectations for the 'Intimate Butler' service, but after watching this video, I understand that there's no need to have any expectations at all. Just like the UP master said, any new model that flaunts the banner of 'serving tenants' will eventually reveal its true colors of 'extracting more profits from tenants'."

"It's not hard to guess, 'Intimate Butler' is mostly a price increase for intermediary fees, and then further transferring the conflict to tenants and intermediaries. Tenants do spend more money, but it's hard to say how much of that money can be used to buy better service."

"So, aren't there any human-centered intermediary companies? Sigh, it's hard for consumers to vote with their feet."

"Human-centered intermediary companies? No. But there are human-centered rental companies, Sloth Apartments!"

"Yeah, I heard that Sloth Apartments has recently started expanding to cities outside of Jingzhou. I hope this model can be rolled out sooner!"

"I don't know much about Sloth Apartments, is there anyone living there who can tell me if it's really as good as the rumors say?"

"A resident of Sloth Apartments is here to answer you. Actually, after moving in, I regretted it, I regretted why I didn't move in sooner, I regretted why I didn't let my friends snatch up more units to rent! Living here is just too great, although it's a bit more expensive than regular rentals, it's really worry-free, you don't have to worry about anything! Plus, with the cooperation of Touching Fish Delivery and Against the Wind Express, it's just too convenient!"

After the video was released, its popularity quickly soared!

Some people were discussing the content of the game itself, while others were following the guidance of the video and discussing the real-world brokerage industry.

In fact, many people had previously analyzed the problems existing in the intermediary industry and Zhujia Group, but the impact was not enough to form a hot topic of discussion online.

But now it was different!

First, Meng Chang spent a lot of publicity funds after filming the promotional video, constantly maintaining the popularity of related topics; then Zhujia Group spent a lot of money for the "Intimate Butler" service, and the attention further increased; then, the *Real Estate Agency Simulator* VR game came out, laying the groundwork; finally, Young Master Tian's video detonated all the popularity!

Compared to stiff preaching and indoctrination, *Real Estate Agency Simulator* actually played a role of guidance and buffering, achieving the effect of "edutainment."

If Meng Chang had directly released this video, the effect would definitely be very poor, because the content was too dry and most people wouldn't have the patience to listen to the end.

But after many people had played *Real Estate Agency Simulator*, experienced the various tricks in it, and made different choices themselves, hearing the explanation in this video, they immediately compared it one by one, and even made some inferences themselves!

I saw that we finally reached a hundred alliance masters. I've been wanting to write more recently, but I really can't do it. I can only express my sincere gratitude to all the alliance masters and loyal readers who have been following the updates. If I have the energy in the future, I will still try to update more often. The main thing is that the writing becomes more and more difficult in the later stages. I can feel my efficiency declining rapidly. I'll try to adjust.