Qing Shan Qu Zui
Chapter 1391 Tengda's "Automation" Process
So, it was only natural that President Pei found Meng Chang to take over.
But Meng Chang himself was very clear that he wasn't just on the wrong path back then. The key was that even after failing, he still didn't repent, feeling that he had been schemed against by President Pei, and was full of hatred for President Pei and for Tenda.
If President Pei had talked to him about these things with an open, inclusive, and sincere attitude at that time, he would never have accepted it.
At that time, Meng Chang was single-mindedly thinking about how to quickly make money, pay off his debts, and then make a comeback.
If he had really paid off his debts in that state, he would have just gone back to his old ways, and the result would most likely have been falling into the same pit twice.
And President Pei saw through this mentality, so he proposed a reverse commission scheme!
This money seemed very easy to earn. As long as he made the publicity funds go to waste, he could easily earn 200,000 yuan a month, which was far more than the salary Meng Chang could get by finding a job outside.
So Meng Chang took the bait, was tempted, and signed the agreement.
And this was exactly what President Pei wanted: President Pei wanted to correct his wrong views through repeated setbacks and with the iron-like, ruthless reality!
Before, Meng Chang thought that the product wasn't important, and that marketing alone was enough.
But after joining Tenda and failing one after another, Meng Chang had to admit that marketing and publicity were just icing on the cake. The most important thing was that the product had to have sufficient product power.
As long as there was strong product power to support it, even the worst publicity plan would be a hit; without strong product power, no matter how well you hyped it up, it would eventually be exposed.
And after this change in Meng Chang's mentality, he gradually began to realize the existence of "Pei's publicity method" and began to study it on his own.
In other words, President Pei actually went around in a big circle.
President Pei could have directly taught Meng Chang the details of Pei's publicity method and tempted him with positive commissions, but in that case, Meng Chang's understanding wouldn't have changed at all. He wouldn't have studied Pei's publicity method in depth, and he would still have been working at Tenda with a mentality of muddling through and paying off his debts as soon as possible, without really being of one heart and one mind with Tenda.
But now, after Meng Chang had received the basic salary many times and suffered many setbacks, he had understood a lot of principles and his mentality had changed.
Such a person in charge of the advertising and marketing department was what President Pei needed!
And after confirming that Meng Chang was trustworthy, President Pei let him allocate publicity resources, obviously hoping that he could promote Pei's publicity method among the responsible people, so that the heads of all departments of Tenda could master this dragon-slaying skill.
Then, the entire advertising and marketing work of Tenda could get on the right track by itself, and President Pei wouldn't need to worry about it anymore.
So, this is actually an "automation" process!
Obviously, President Pei was working hard to cultivate all the people in charge into all-rounders, hoping that he wouldn't have to do everything himself, but that each department could formulate its own development plans, cooperate with each other, and carry out its own publicity and marketing.
In the past, President Pei had been painstakingly assembling everything manually, but he had also been working hard to build an "automatic production line."
Once this automatic production line was completed, Tenda could truly be completely independent of President Pei, and could continue to develop perfectly under the guidance of President Pei's guiding principles and the Tenda spirit!
At that time, no matter who wanted to change this model, they would be attacked and resisted by the entire company from top to bottom.
Suddenly thinking of this, Meng Chang inexplicably had a very shocking feeling.
President Pei was indeed not an ordinary entrepreneur, and what he was thinking about was completely different from what other company bosses were thinking about!
Other bosses were just thinking about how to make more profit, change cars this year, change houses next year, or think about how to immigrate when they had more money.
But President Pei wasn't. President Pei never considered these things. From beginning to end, he only considered one thing, which was how to build Tenda into a truly "invincible" group company!
To make the entire Tenda become an extension of his own personality, so that even if President Pei retired, as long as this spirit continued to be passed on, Tenda could continue to develop according to the path he had planned.
In this way...
Perhaps the time when Tenda Group truly reached that level was when President Pei would retire.
Meng Chang suddenly looked forward to that day.
Moreover, the thought that he could be valued by President Pei and be able to witness all this as the head of Tenda's advertising and marketing department suddenly filled Meng Chang with a sense of excitement.
What kind of skill was it to use his silver tongue to deceive a few investors?
Building an invincible group company with one's own strength, like President Pei, that was what a true man should do!
Learn, continue to learn!
Obviously, there were still too many secrets on President Pei. Meng Chang decided that he had to stay at Tenda no matter what. The more he learned from President Pei, the more he would gain!
...
After Meng Chang left, Ye Zhizhou began to carefully consider the publicity plan for *Safe and Civilized Driving* and these peripheral devices.
Meng Chang had already pointed out the general direction and helped Ye Zhizhou sort out his thoughts, so the next job was relatively simple.
Come up with a preliminary plan, and then give this plan to the advertising and marketing department to refine.
"According to Meng Chang, it's best to promote the game and the peripherals separately, so that when they 'combine', they can produce the best effect."
"Of course, considering that everyone knows the relationship between Shang Yang Games and Ouhou Technology, separate promotion may not work. We have to think about this carefully."
"The game can use the method of *Struggle*, using the 'one-sided method', while the peripherals take the path of the smart fitness clothes drying rack, using the 'discouragement method'..."
"Moreover, I have to tell Chang You to let him prepare the ppt for the press conference. He is the best in the company at making things interesting at the press conference."
"Well, let's write the promotional copy on the game details page for *Safe and Civilized Driving* first."
"Everyone can become a car god, enjoy the fun of driving without leaving home, diversified driving experience, highly concentrated driving experience, and a driving world with unlimited possibilities to do whatever you want..."
"These should all work."
"Everyone can become a car god, letting players think that this is a racing game, but the actual meaning is that, theoretically, people can become car gods here through long-term hard training, but most people can't do long-term hard training at all."
"Diversified driving experience, players may think that there are many tricks, but in fact there are not. The so-called diversification is just choosing to drive a bus or a truck."
"Highly concentrated driving experience, players may think that this game is so fun that it makes people very focused, but in fact the loss of touching it in the game is too great to bear, so they have to focus."
"A driving world with unlimited possibilities to do whatever you want, players must think that this is a game where you can bump into anything, and in fact it is true, you can bump into anything, but you have to repair the car and be hospitalized after the bump."
"And many of the deep pleasures of this game can only be experienced by players after playing for a while. These pleasures can actually be expressed in the promotional copy, but everyone can't experience them at the beginning."
"As for the peripheral press conference, emphasize the price of the peripherals is expensive, and it's easy to gather dust. Honestly discourage players and tell ordinary players not to buy it."
"Or simply say that this device is specially supplied to major driving schools, experience stores, shopping malls, and amusement parks for centralized procurement."
"In this way, there should be a device press conference first, and after the popularity of the device has passed for a period of time, the game's publicity will be released. This is the smoothest process, and the effect should be the best."
Ye Zhizhou reviewed the entire publicity plan from beginning to end, especially comparing it with the publicity plans for *Struggle* and the smart fitness clothes drying rack at that time, drawing some experience to make the process more natural and the process more smooth.
"Everything is ready!"
"Sure enough, the project leader knows his project best. It's much better to come up with a publicity plan yourself than to rely on the advertising and marketing department for everything."
Ye Zhizhou was very happy that the publicity plan that he had been worried about had been solved so smoothly.
He planned to improve it a little more and send the plan to the advertising and marketing department and Ouhou Technology to prepare in advance!
This weekend is a normal work day because it is making up for the New Year's Day holiday.
Before, Ouhou Technology had originally planned to hold a press conference for these peripheral products, and the time was set at 8 pm on the 10th.
The time does not need to be changed, just change the content and ppt to be explained at the press conference according to the new publicity plan.
...
...
January 7, Monday.
Pei Qian, who had taken two days off on the weekend, went to work as usual.
What? You said that last weekend should be the New Year's Day holiday, so it's normal to work?
Sorry, weekends are for holidays, New Year's Day is New Year's Day, weekends are weekends, one thing is one thing, how can it be considered a make-up day?
As the boss, the money the company makes has nothing to do with me, I should at least have the right to freely go to and leave work, right?
Of course, Pei Qian was not such a selfish person. He had actually studied before whether he could let the employees advance and retreat with him, and take the New Year's Day holiday first and then the weekend.
But it didn't work, because the system stipulates that Tenda's current working hours must follow statutory holidays. Additional holidays are possible, but there must be a reasonable reason.
Obviously, Pei Qian was not able to come up with a strong enough reason this time, so he can only talk about it next time.
Pei Qian was wondering, when can he touch some restrictions again? How much rest does he want the employees to have in the future, and how much rest can the employees have?
That would be great.
As soon as he arrived at the company, the receptionist reminded him: "President Pei, Wu Chuan is already waiting. You go to the office first, and I will notify him."
Pei Qian was stunned. "Who is Wu Chuan?" he almost blurted out.
"Oh, does he have something to do?" Pei Qian changed his question.
Receptionist: "He said that the animation team has already produced an episode of animation and wants to show it to you."
"Oh." Pei Qian remembered that Wu Chuan was in charge of the animation team at Feihuang Studio, responsible for *Agent Academy*.
It's just that Pei Qian had only seen this person once or twice, so he didn't have much of an impression.
"Okay, let him come to my office in five minutes."