The Athens Olympics will be held next year.

The organizers are already contacting people to inquire whether they need to advertise.

After learning about this, Su Yehao calmly turned on his computer and used the tot browser to check for familiar names he remembered, such as the one for the 110-meter hurdles, and the Eastern little giant from the Rockets.

In sports, talent is talent. Hard work alone is definitely not enough.

Therefore, these two have once again achieved good results with their own advantages, and there is a lot of related news online.

In Su Yehao's opinion, directly placing advertisements at the Olympic Games is slightly less effective. Not to mention the high price, it can't be targeted at specific groups of people based on age or other conditions, like on the Internet.

For example, minors are generally not interested in advertisements for real estate, automobiles, and other commodities, while adults often do not like stationery, toys, and the like.

Ever since the Internet has taken shape,

More and more companies are choosing to advertise on the Internet, and the effects are generally better than traditional blanket advertising.

Considering that the 110-meter hurdles athlete is likely to become famous again at the Athens Olympics next year, attracting the attention of hundreds of millions of people, Su Yehao decisively decided to give him a big gift, picking a company to find him for endorsement cooperation.

There are so many companies under his name,

He often can't remember them and easily overlooks things.

To remind himself, Su Yehao had the wall directly opposite his desk transformed into a magnetic whiteboard, with clocks hanging above it showing the main time zones: New York, San Francisco, London, and Hong Kong.

In addition, he specially customized a batch of nameplates, in the form of a corporate organizational structure, listing all the companies he controlled, or in which he held more than 5% of the shares.

There are quite a few of them, more than sixty in total. Holdings worth less than HKD 30 million are not listed, otherwise there would be even more.

Some projects invested in with the help of others made Su Yehao feel particularly unfamiliar, and he didn't even remember investing in them. No wonder the family office continued to expand, otherwise it would be really too much to handle.

Standing in front of the whiteboard, he stroked his chin and observed for a moment.

Su Yehao decided to have Tao Bao.com cooperate with the basketball player, while the hurdler would endorse Black Diamond mobile phones.

The establishment of Apple Smart Subsidiary does not affect the business of Black Diamond mobile phones itself. Dumb phones are estimated to be popular for another three or four years. During this period, it is good to accumulate more experience in producing mobile phones and see if we can continue to bet on the open operating system camp...

The family's nanny stewed longan and red date soup, and Nangong Tian, who was resting at home during her pregnancy, helped bring it over.

Jiang Yu was also with her.

Recently, Jiang Yu secretly pulled Su Yehao, tossing back and forth several times, and for two consecutive months there was no movement in her belly, which made her a little depressed.

If it is delayed any longer, Nangong Tian will almost give birth to her child. Master Jiang and the others have also quietly asked several times at home, even suspecting that their own daughter has fallen out of favor.

At this time, seeing them coming, Su Yehao waved his hand and joked:

"My beloved concubines, take a look at the empire that I have built for you. Nearly $50 billion in wealth is here. I'm only halfway away from my small goal of $100 billion."

"Okay, okay, you stare at this broken wall all day long. I called you several times downstairs, but you ignored me. I think the company should shoot fewer palace-fighting dramas, lest you get brain damage and also think about finding so many concubines."

It was Nangong Tian who spoke.

She has recently gained a full eight pounds, and her face is a little rounder, and she can't even wear her old jeans, which makes her extremely unhappy.

How dare Su Yehao provoke her? He took the bowl and said with a smile, "The Athens Olympics contacted me and asked me if I wanted to advertise. I am looking for a suitable mainland spokesperson. If the advertisement is well done, it can increase a lot of revenue and performance."

Jiang Yu interjected:

"Then aren't you turning your elbows outward? Tianyu Entertainment has a large group of artists, and everyone is waiting eagerly to get resources from the company. Instead of looking for athlete endorsements, it's better to directly hire your own employees. If you want beauties, there are beauties, and if you want handsome guys, there are handsome guys."

"It's different. The Olympic Games can bring phenomenal attention. There are a huge number of actors and singers, but there is only one gold medal champion. Moreover, the 2008 Olympic Games will be held in Si Jiucheng, and people are very concerned about this aspect. The advertising effect is better than finding beautiful women and handsome guys, and the popularity can last for four or five years."

He tasted the longan and red date soup. It seemed to have rock sugar added to it, and it tasted sweet.

The nanny used to like to add lotus seeds, but Su Yehao never ate them, thinking they tasted a bit bitter. Later, the nannies gave up on the lotus seeds and occasionally added bird's nest.

The little girl has rarely gone to the company recently, and Jiang Yu is helping her with her work.

Several movies and TV series are being filmed at the same time, and she is also responsible for the artist management department. Occasionally, she even needs to work overtime and can't go home until after 7:00 in the evening.

Nangong Tian chimed in:

"Although I admit that what you said makes sense, it's not right for you not to help Jiang Yu. The company manages so many idols, actors, and singers, and there has always been a situation of too many wolves and not enough meat. There are occasional frictions between senior veterans and newcomers who rely on their looks to make a living, which makes management very headache."

"...Everyone is greedy and dissatisfied. The more this is the case, the more we must be fair. Wanting to make everyone happy is an impossible problem in itself. You only need to try your best to create a fair competitive environment. As for who the advertisers choose to endorse and which drama chooses the appropriate actors, it still depends on their own strength."

Most of the time, Su Yehao lives with the little girl and Jiang Yu.

Listening to them nagging all day long, over time, Su Yehao's understanding of Tianyu Entertainment has even surpassed many of his own companies.

Jiang Yu continued to speak:

"You are just talking without any effort. The troublesome things have been thrown out by you, the shopkeeper, so how would you know the hard work of us front-line managers? At the end of the year, when we calculate the accounts, the income of some veteran actors who have been famous for more than ten years is not as high as that of the members of the Amber Boy Band, which was just established at the beginning of this year. Of course, they can't save face. Although they didn't come to me, they complained to their agents."

"This is a market problem. As a management, it is not a good thing to care too much about the opinions of employees. Everyone has different positions and different perspectives on problems. The value they create varies."

Spitting out the longan pit, Su Yehao took a sip of sweet soup to moisten his throat, and then said:

"Think about it, how high is the cost of investing in a film and television drama? Idol groups sing and dance, pose for photos, and can earn a lot of revenue based on their looks. The former has a low profit margin. Even if it is placed on the exchange, there will be a huge difference, just like value investment and growth investment, which cannot be completely regarded as the same thing. Actors should be compared with actor groups, or you can let him form an idol group and see if he can earn more."

The little girl chuckled and said:

"People are already in their forties, so how can they rely on their looks to make a living? But this idea is quite good. Finding some old handsome guys may produce a special charm and attract some media attention..."