Xu Zong walked over enthusiastically.

He stretched out his hands to greet Su Laodie first, grinning from ear to ear, and said with joy:

"Having both Big and Little Su CEOs visit us is an honor for Hengda Company! On behalf of all the employees of the company, I welcome you!"

Su Laodie laughed and replied:

"Not at all, just exchanging ideas and learning from each other among peers. It's my son who heard that he was coming to your company for inspection, so he specially made time to accompany me. He had heard of Hengda and CEO Xu before, and knew that you were doing a great job with the company..."

After shaking hands with CEO Xu and exchanging pleasantries, Su Yehao looked at the old building where Hengda Company was located, and didn't think there was anything wrong with it.

A real estate company the size of Hengda should indeed use its resources wisely. If it started by renting or building office buildings, he would find it inappropriate.

The current Hengda is not the real estate empire of the future with trillions in assets and projects all over the country.

Hengda Company has only just barely survived its most difficult initial stage and is only now beginning to develop. It only has a total of several hundred million in assets, far smaller than Biguiyuan.

Biguiyuan has already become one of the top three real estate companies in Yue Province, holding land worth tens of billions of RMB, while Hengda is still struggling in Guangzhou, not even ranking among the top five local real estate companies in Guangzhou.

This time, it's just one of Su Laodie's financing targets. There are also three other real estate companies of decent size in contact with Sihai International Group, all private enterprises mainly developing ordinary residential projects.

This is mainly because private enterprises lack money and find it difficult to obtain financing after developing to a certain scale.

State-owned enterprises like Vanke find it much easier to raise money, and are also more difficult to negotiate with on equity, making it difficult to gain sufficient control.

Looking at the development direction of Sihai International, it's clear that it is personally responsible for large-scale cultural tourism cities, comprehensive commercial real estate projects in prime locations in first- and second-tier cities, and high-end residential projects, lacking low- to mid-end residential business.

This time, Su Laodie's attempt to finance them is the result of Su Yehao's deliberate guidance. It is now 2001, and it is expected that China will officially join the WTO this year, and housing prices will soon enter a period of rapid growth.

Before 2000, few people wanted to buy houses, and everyone was focused on waiting for distribution.

In early 2001, the mainland real estate industry was fully marketized, but unfortunately, due to high loan interest rates and low household incomes, the number of homebuyers was still not large.

Now is an excellent time to invest in real estate companies. After the funds are financed, the return will be seen in a few years.

Su Yehao himself has lost interest in this type of industry with no technical content, purely for the sake of making money, but it is obviously more appropriate to trick his father into entering the market, or to let 5s Asset Management Company invest.

Take Hengda as an example. The total valuation is at most four or five hundred million RMB, and as long as the investment is in place, it is likely to be suppressed further.

Even if it cannot develop to the high point of two or three hundred billion RMB in market value as in the previous life, it is still relatively easy to earn dozens of times from the market potential. The profit rate is enough to outperform 99% of the listed companies in the stock market. The charm of private equity investment lies in its huge wealth creation effect.

Neither Su Yehao nor his father took this financing seriously. If they financed a little more, Hengda Real Estate Company would directly change owners.

CEO Xu, however, had to take it seriously.

After leading the father and son to tour the building up and down, they then went to inspect Hengda's developed residential project, "Jinbi Mingfu," located in the core area of Tianhe New District.

On the way, they happened to pass by the cultural tourism city invested in by the Su family in the area.

The current Guangzhou Sihai International Cultural Tourism City is still a large construction site awaiting development. Construction of the shopping mall has just begun, with plans to develop commercial real estate first, as in Pengcheng, and then consider developing residential projects.

Arriving at Hengda Jinbi Mingfu, what came into view were two residential buildings under construction. The taller one had just been built to the third floor, so it must have just started construction.

Boss Xu helped introduce: "This project is our company's latest high-end product. All units have one elevator per floor, and each has a private garden. The balconies are very spacious, and they are also north-south facing, with a relatively novel design concept. It's hard to see anything yet, shall we visit the sand table model?"

The main reason for visiting this project was that the previous projects were too ordinary and a little embarrassing to show off.

Su Yehao was mainly responsible for accompanying them today, and rarely spoke. Real estate companies are much the same, nothing more than acquiring land, developing it, and making profits in a cycle. There was nothing to say.

However, at this moment.

He couldn't help but remind:

"CEO Xu, I have been paying attention to Zhujiang New Town and have also taken a piece of land for office buildings. From the planning and positioning, the appreciation potential is quite high in the future. If the houses haven't started selling yet, it's best to stop for a while, to avoid selling them off cheaply. The surrounding land is suitable for long-term holding. The slower the development, the more money you make."

When Su Yehao spoke, no one dared not listen carefully.

Slightly stunned, Boss Xu instantly thought of Guangzhou Sihai International Cultural Tourism City.

Previously, he thought that the slow development speed after acquiring the land was because they were developing other projects and were too busy for the time being. Now it seems that there may be other reasons, deliberately slowing down the construction progress.

With Boss Xu's EQ, he immediately showed joy and stated:

"As expected of Little Su CEO, truly insightful! Actually, I also thought about keeping it in hand and waiting a while, but the company's scale is what it is, and it needs to rely on high turnover to revitalize cash flow."

The reason why Boss Xu was happy was that since he could give this kind of advice, it meant that the financing was almost a sure thing.

Otherwise, involving the development of a real estate project, how could Su Yehao suddenly point fingers.

Beside him.

Su Laodie took the opportunity to smile and say, "My son has never made a mistake in investing. Since he says it will rise, CEO Xu, you should listen to his advice. I didn't believe in it before, otherwise I would be the richest man in Asia, and there's a possibility that I would have dethroned Bill Gates, the world's richest man."

"Tsk... where am I going to find you a regret pill?"

After teasing his father, Su Yehao added:

"It's not difficult to solve the cash flow problem for your Hengda. The key is how much equity CEO Xu is willing to release. Even if a certain premium is given on the basis of assets, the scale is still too small. In my opinion, it's best to finance four or five hundred million RMB. Anyway, my dad doesn't have time to participate in specific management, and the company will still be handed over to you to manage. With the injection of this fund, although your shareholding will decrease, its value will suddenly increase, understand?"

After hearing his words, Boss Xu felt very conflicted.

On the one hand, he thought about getting on the Su family's bandwagon, and everything would definitely go smoothly in the future, and many troubles would be easily solved. On the other hand, he thought that financing four or five hundred million RMB would be like a snake swallowing an elephant, which would be equivalent to changing the name of Hengda Real Estate and turning it into a subsidiary controlled by the Su family?

Before this.

Boss Xu had never thought about it this way. His plan was to finance about two hundred million RMB, so that the Su family would own one-third of Hengda's shares.

But at this moment, he thought that Su Yehao was right. Financing two hundred million RMB and financing four or five hundred million RMB would make a world of difference in helping Hengda. The former could only revitalize the capital chain, while the latter could continue to acquire land and expand its scale, saving at least two years of development time.

Looking at the whole of Guangzhou, there are currently more than 2,000 real estate companies. Whoever has more funds has a better chance of winning high-quality land, and the strong are already showing signs of getting stronger.

The resources obtained in the future will definitely be different between simply choosing financing and becoming a subsidiary of the Su family.

That's why Boss Xu had a headache and couldn't give an immediate answer, only saying that he would discuss it with other shareholders...