Chapter 745 A Little Sweet

The day after returning to Hong Kong.

The eighty-eight bottles of "Qilin Blessing" commemorative wine, custom-made for Su Yehao by the Maotai Distillery, were delivered to Hong Kong International Airport.

To avoid any problems along the way, several sales managers followed the entire process, also hoping to try opening the Jiangxiang (sauce aroma) baijiu market in Hong Kong.

Su Yehao happened to be at home when this batch of special commemorative wine arrived, and he personally came out to welcome the distillery employees, shaking hands and greeting them one by one.

His happiness was truly from the heart.

After all, if nothing unexpected happened, this distillery would help him earn hundreds of billions, even trillions of RMB in the future. Even though Su Yehao was already rich, the thought of this amount still made him dizzy.

It was no exaggeration.

Based solely on the Maotai Distillery's performance this year, the two billion RMB he had previously invested had already more than doubled.

Since Su Yehao invested in the Maotai Distillery, in addition to solving the distillery's financial problems, he also brought a celebrity effect to Maotai. For example, he had drunk the "Han Emperor Maotai" worth millions of RMB, or he bought a house in Pengcheng to collect thousands of cases of commemorative wine, which was rumored to be miraculous.

As Su Yehao's fame continued to grow, it also brought added brand value to Maotai. The reason for the surge in sales this year, in addition to optimizing the dealer supply system, was largely due to the help of this second shareholder, achieving an effect greater than one plus one.

The Maotai Distillery specially worked overtime to rush and use a small amount of forty-year-old aged base liquor to carefully produce these eighty-eight bottles of special Maotai, mainly to thank him for his timely help...

After the workers unloaded the wine from the truck.

Su Yehao opened the box to take a look and found that each box contained only two bottles of wine. The flat, golden box was painted with dragon and longevity lock patterns, which was undoubtedly very thoughtful.

Unfastening the red cloth strip, he could see that the wine bottle was also a specially made qilin shape, equipped with two pure gold dragon-patterned small wine cups. No wonder someone had to be specially responsible for escorting it. This batch of wine, if put on the market, would be worth at least five million RMB, practically a limited edition collector's item.

He put the wine box back in the box and said with a smile:

"Thank you all for coming all this way. I'll call your factory director later. This gift is really thoughtful. If you're not in a hurry to leave, go to my hotel for two or three days to rest. I'll arrange everything for you and experience the customs of Hong Kong. The New Year's holiday should be a holiday, right?"

Seeing Su Yehao's approachable manner, the leading sales manager was overwhelmed and waved his hand with a smile: "No need to trouble Mr. Su. We have other tasks this time, and we're trying to improve our performance in Hong Kong."

Su Yehao nodded and replied:

"You can still stay at my hotel, it won't delay your work. As a Maotai shareholder, if you encounter anything I can help with, feel free to call me. How are sales in Hong Kong recently?"

"...Not particularly good. There are more people here who drink foreign wine and beer. It's difficult to open the market for Jiangxiang-style baijiu."

"If you ask me, you're selling it too cheaply in Hong Kong. I see that there are more mainland tourists buying wine at the airport. The price difference affects the brand image. Due to historical reasons, red wine, beer, and other foreign wines sell better in Hong Kong. Besides, wouldn't a bottle of red wine costing thousands or tens of thousands of dollars be more prestigious to entertain guests than a bottle of Maotai costing more than a hundred Hong Kong dollars? Don't worry for now. I'll have someone prepare a market research report, and then we'll decide how to open the market. I feel like it's better to start from the high end..."

After listening, the distillery employees felt that it made a lot of sense, and all they could do was nod obediently in front of him.

Su Yehao asked the housekeeper to get cigars, gave each person one as a courtesy, and then took some small gifts as a thank you for their hard work.

People often came to his house.

For example, reporters, employees reporting on work, high-end salesmen, and so on.

To maintain the dignity of a wealthy family, according to the difference between guests, sometimes he directly gave tips, or sent some small gifts, which were prepared all year round.

The distillery employees took the gift bags, didn't bother him too much, thanked him, and left.

After leaving the Su family's mansion and opening the gift bags, they discovered that they contained a new Black Diamond brand mobile phone, plus free buffet vouchers for the hi~o(*￣▽￣*)ブ Garden Hotel, a week-long experience card for the Casino Si Hai International Golf Club, and two vouchers in full English.

They were packed in exquisite envelopes, branded with a fire lacquer seal that read "Su," which was full of prestige.

After someone translated them, they were surprised to find that the two English vouchers were actually hotel and meal vouchers for a double trip to the Maldives, where they could stay in a water house on the island for five days.

Roughly calculated, these small gifts were worth twenty or thirty thousand.

In addition, they could also stay at the ultra-luxurious hi~o(*￣▽￣*)ブ Garden Hotel, without having to stay in a hotel for reimbursement. The Maotai Distillery employees were particularly excited, and finally realized what it meant to be rich and powerful, and felt that the trip was worth it.

It was estimated that it wouldn't be long before this matter would be spread throughout the Maotai Distillery as after-dinner gossip.

After the excitement passed.

The leading sales manager didn't forget to call his supervisor and report Su Yehao's statement that "Maotai wine is too cheap in Hong Kong." His supervisor immediately asked for details, not daring to neglect it, and continued to report the situation to the higher-ups.

Several factory directors discussed it before the holiday and realized that Su Yehao's statement made sense.

The two places share the same culture and origins, and the wine table culture is similar. Wine is often linked to face, and if the price is too low, it will seem undignified, especially when entertaining business guests.

When they realized that they couldn't use the income level of the mainland to view the market in developed regions such as Hong Kong, they immediately decided to think of a way to create a super-high-end new series specifically.

The distillery's meeting had just ended when Su Yehao happened to call to express his thanks.

The two sides communicated and felt that it was necessary to launch a new series and raise the prices of other wines to basically the same level as the mainland to avoid affecting the brand image.

According to Su Yehao's statement.

When people mention high-end baijiu one day, they will only blurt out the word "Maotai" and regard it as a luxury that can appreciate in value, then it will be truly successful.

The current Maotai Distillery is indeed lacking in maintaining the brand. Su Yehao took the opportunity to remind them a few words, also for the sake of long-term interests.

...

New Year's Day.

An album that had been hyped for a long time began to be stocked in major audio-visual stores in the mainland, Hong Kong, and Taiwan.

The singer was none other than Su Yehao himself.

Nangong Tian helped the album to set a name, called "A Little Sweet." It was obviously a little selfish, focusing on the word "sweet."

Although Su Yehao was not a well-known singer, his reputation in Hong Kong, Casino, and the mainland was greater than that of many singers. In addition, he had promoted it through the Internet, so it attracted many customers to try it out.