Tao Liangchen
Chapter 1019 The Peak Era of the Xiaolingtong
With the global sales of the iPhone 1, the initial batch of one million units was released without even making a splash.
After more than half a month of fermentation, the reviews can be described as overwhelmingly positive.
Under these circumstances, Han Yangqi, the CEO in charge of Apple Intelligence, approached Su Yehao to report on his work in person.
Han Yangqi is from the mainland and studied at Stanford Business School, followed by an internship at Sun Microsystems.
After graduating, he returned to China and joined Black Diamond Mobile, rising to the position of head of the Southeast Asian market department. Due to his strong abilities, he was handpicked by Su Yehao to join Apple Intelligence.
Always parachuting in senior executives can easily dishearten the talented people below.
Due to the cultivation of many capable generals, senior-level transfers in the past two years have basically been selected internally.
Han Yangqi, who came to work under Su Yehao as early as the beginning of Black Diamond Mobile, may not be the most outstanding professional manager. He chose to return to China because Sun Microsystems fired him.
However, this guy was lucky enough to choose a job that could increase his own value.
It's similar to many students who were admitted to a third-tier university but, due to renaming or merging, transformed themselves into graduates with a first-tier diploma.
Even if you are not strong enough, choosing the right platform can still benefit you.
As long as they are old employees who have followed Su Yehao for many years, they have almost all enjoyed the dividends of the company's rapid expansion to varying degrees, such as internal preferential housing purchase, issuance of internal funds without management fees, etc., even security guards and cleaning ladies can be treated equally.
Han Yangqi, who has been a little inflated recently, is sitting upright at the moment, and said:
"The company's production capacity is expanding, and we expect to ship 1.25 million units by the end of this month. The phones in the Japanese market, even if they have been used, are priced 40% higher than the retail price. This should be alleviated by the end of the month. I underestimated the popularity of this product at the time."
"Scalpers are so ruthless? Used second-hand mobile phones can increase the price by about 40%?"
Su Yehao was playing with mud, beating the Zisha clay with a wooden board, preparing to make a few teapots to give away.
He used to study it specially, and there are ready-made tools at home. Because the pots were made by him, their value on the market is amazing. He previously donated one to a charity auction, and it was bought by Lei Busi of Yinhai Network for a sky-high price of 3.2 million Hong Kong dollars.
Of course.
It also seems a bit like a deliberate show of support to flatter him.
Using special tools to cut out the body of the pot and carefully coil it into a cylindrical shape, Su Yehao continued to smile:
"I won't blame you for underestimating the market size. In fact, I knew a long time ago that the stocking target was a bit low, but I deliberately didn't remind you. As long as the product is good enough, whetting consumers' appetites can play a role in publicity and promotion. Apple is a new and unknown brand to many customers, and now there is no shortage of topics to hype, so the popularity will immediately rise."
Han Yangqi is more serious in his work and is not the type who is good at sucking up to people. At this time, he felt that he should say something, and after holding it back for a long time, he said: "As expected of you, Boss, you are as good as a prophet."
Su Yehao smiled.
In his opinion, this level of praise is the same as others praising him for being handsome. It is an obvious fact, and there is no need to specifically mention it.
Putting the prototype of the pot body aside, he continued to lower his head to make the bottom of the pot. Su Yehao asked curiously:
"I have already read the documents you sent last time, about the report on the potential of the mainland market. I remember it said that the number of Xiaolingtong users is still more than 80 million? It seems that Black Diamond Mobile's product positioning and marketing are a bit problematic. If you don't quickly beat down its market share, you and General Jin of Black Diamond Mobile will be responsible."
Han Yangqi replied seriously:
"Yes, I have confidence in the iPhone 1. I went to the Apple Intelligence store in Central in the morning and found that in just ten minutes, four customers came into the store specifically to ask if there was stock. Xiaolingtong has many drawbacks, and its performance is inferior to that of traditional mobile phones. It is even more different from our smartphones. When 3G becomes popular, the market potential will be amazing. According to the estimation of SSSSS International Financial Investment Bank, the market size is expected to exceed 40 million next year."
This investment bank also belongs to Su Yehao, and he has seen relevant information.
The success of Xiaolingtong is based on convenience and affordability, while its single function and extremely poor signal are fatal flaws.
Although he never regarded Xiaolingtong as a competitor, its user base has actually soared to more than 86 million, which is indeed far beyond Su Yehao's expectations.
He only remembers that Xiaolingtong was a flash in the pan, and he doesn't know the specific situation. The first mobile phone he owned in his previous life was already a Nokia N95.
Changing the subject, Su Yehao asked again:
"The mainland's 3G is about to start construction, right? I just happened to develop a new technology here, and the infrastructure cost is estimated to be greatly reduced. When the call and internet packages become cheaper, once people develop the habit of using smartphones, they will never go back."
Han Yangqi nodded and replied:
"I have learned about the articles published by the Huawei R&D Center, and the global communications industry is paying special attention to it. According to my understanding, foreign countries have successfully developed third-generation mobile communication technology. The mainland will be slightly later, and it is expected to build communication base stations on a large scale next year. The company has made development plans for technology updates."
Previously, he only held a small amount of shares in Unicom, Telecom, and Mobile, in order to facilitate cooperation in promoting Black Diamond Mobile.
Su Yehao doesn't have an in-depth understanding of the communications industry. After all, liking to eat pork doesn't mean you have to learn how to raise pigs. It wasn't until Feng Genius told him about the new achievements of the Huawei R&D laboratory that he had the idea of entering the communications field.
The project is managed by someone special and is operated by Huawei Group. Su Yehao only needs to wait for dividends, so he hasn't paid much attention to the recent situation of related industries.
There's no way, personal energy is really limited.
"Once 3G becomes popular, the expansion speed of smartphones will be very fast. Fortunately, the company has a dedicated OEM factory, and Huang Diamond Computers and Black Diamond Mobiles are all handed over to the factory. It is estimated that it will increase some employment opportunities. You may wish to give a little more profit and improve their income level. Working next to the assembly line all day long is very hard to think about."
Hearing Su Yehao's words, Han Yangqi was speechless and reminded:
"They are all your company, President Su. Isn't it up to you to decide how much to pay? Black Diamond Mobile, which is equipped with the Pangu operating system, is expected to be launched at the end of this year. What does President Su plan to do in the market? Is it normal competition on both sides, or divide the market in advance..."
Su Yehao shook his head and said:
"I can't divide the market as I want. As an open operating system, other mobile phone manufacturers are also joining the Pangu system camp, and the competition will be more intense. Therefore, once we divide the territory, it is equivalent to giving other brands an opportunity to take advantage of. Let's develop separately, without considering anything else."