Tao Liangchen

Chapter 160 Public Beta Marketing

The product I had been thinking about day and night finally looked like something.

Although it could only be considered a semi-finished product for the time being, with many functions still incomplete, Su Yehao was still very happy.

As for his father's side, with Hong Kong's property prices cooling down and entering a winter period, there were benefits to negotiating for land in the north. The difference back and forth could be hundreds of millions, so Su Yehao wasn't in a hurry at all. In fact, he was afraid that the negotiations would be too quick.

The cultural tourism city project hasn't been approved yet, and the price is only in the preliminary contact stage, which just fits Su Yehao's ideas.

Looking at the Yahoo stock he invested in, the stock price peaked at fifty-one U.S. dollars, but unfortunately he didn't seize the opportunity to sell it. In the second week of the start of Hong Kong University, it fell back to forty-five U.S. dollars.

Twenty or thirty million were gone just like that.

Su Yehao had the illusion of sitting at a gambling table with more than two hundred million chips stacked in front of him. A small heart really couldn't stand this kind of stimulation.

He temporarily ignored the family business and put aside investment and wealth management.

With the preliminary completion of the tAt chat room, Su Yehao first focused his attention on entrepreneurship and set his sights on the universities in Hong Kong, especially Hong Kong University.

He wanted to replicate Zuckerberg and Facebook's miracle.

September 12th.

Su Yehao specifically contacted Huang Daixian, a feng shui master in Casino, 1997, who told him that it was a good day for doing business.

Taking the thirty newly recruited marketing specialists, after contacting the principal and saying hello, they set up a stage in the school dormitory area. A huge yellow poster, five meters by eight meters, was written on it in black letters: "Download tAt chat room, if you are a friend, join us!"

Paired with a black and yellow logo designed for a thousand dollars.

Below, in bullet-screen mode, it said "Chat on tAt," "Date on tAt," "Long-distance relationships on tAt," "Save on phone bills on tAt"...

Simple and stylish.

Around today's promotion, Su Yehao personally took the lead and had someone make a detailed marketing plan.

For example, buying ads on Yahoo, placing ads around campus, and inviting a mysterious star, etc., making a total of more than ten plans.

Su Yehao gritted his teeth... and first scammed two million Hong Kong dollars from his mother.

Mother Tang gave the money readily, as a support for her dear son's business. She only had one son, so of course his mother loved him.

A full two million, all prepared for publicity, and a bunch of small gifts such as fans, lighters, paper towels, ballpoint pens, and notebooks were purchased.

The product has not been tested by the market yet, it is only a test version, and it is a bit too strong to come up with this kind of strength in the early stage.

Compared with many fledgling entrepreneurs, Su Yehao obviously won at the starting line.

Not everyone can find their parents, grandparents, and friends to get money when starting a business. If that doesn't work, there is still wealth management with a total value of nearly 300 million Hong Kong dollars that can be sold.

Knowing that the young boss was rich, but spending money like water every day, project director John Zhou was still frightened.

He was afraid that he would lose his job after only a few months of work due to the failure of the project.

September 12th, a little after nine in the morning.

Looking at the big stage near the dormitory building, John Zhou gave Su Yehao a preventive shot in advance, saying:

"Any new program will have some problems after it is launched, such as sudden crashes, messages not being sent, etc. I have asked people to be responsible for staring at the forum and solving emergencies at any time. Someone in the company will be on duty tonight. The key is that iCQ is quite popular among students now. AoL chat room charges fees, and the user scale in Hong Kong is relatively small. We mainly compete with iCQ for the market. It is difficult to say what the situation will be for the time being. Boss, you have to be mentally prepared, just like warming a quilt, it will take a while to get hot."

Understanding what John Zhou meant.

Su Yehao rarely experienced the passion of entrepreneurship, and at this moment he was full of infinite yearning for the future.

This kind of happiness cannot be brought by money itself. Earning money by yourself and asking for money from home are completely different things.

He told him: "I know, I will come up with a solution for marketing and promotion. You are responsible for doing your best to make the most reliable product. If we can't even win the Hong Kong market, I might as well go home and wash up and sleep early. Give bonuses when you should, and recruit people when you should. Anyway, the product quality must be good... Call again and ask how many registered users there are?"

John Zhou was slightly speechless.

The tAt chat room, which was launched this morning, has only been online for more than an hour.

But when the boss spoke, John Zhou contacted his subordinates and asked, and replied: "Forty-seven."

"Oh? So many, did the company employees download it? Are they included?"

Su Yehao's little excitement was written on his face. He had invested a lot of money, and finally saw the day when he had a chance to get his money back.

"...The company employees have all tried it. There are thirty-two computers in total, which means that the advertisement has attracted more than a dozen people in the past half an hour?"

Su Yehao's momentum waned a little when he heard this.

Then he heard John Zhou pour cold water and added: "No, people can register multiple times. Maybe someone didn't choose a good account, so they repeated the operation. It will take a few days to know the number of active users."

The best situation is only a dozen real users, let alone active ones.

Su Yehao smacked his lips. His mood was like a roller coaster. He waved to call a marketing team employee and told him:

"The sixth plan can be started. According to the colleges of Hong Kong University, register all of them. As long as students join, you will pretend to be female classmates. The avatars have been made in advance, right? Change them all to beautiful women. The tone should be a little s-ao when typing. It's a pity that you can't send pictures. Find a reliable website and put the link directly on it to give benefits!"

"Okay boss, I'll do it right away!"

The team leader in charge of marketing tasks immediately explained it.

Su Yehao stroked his chin and felt that since even Zhao Yimeng, such a favored daughter of heaven, would be interested in "welfare websites," other students should also deepen their impression of the tAt chat room.

The websites of this era, Su Yehao accidentally clicked into before, only have some pictures and novels, and the loading speed is slow, which can easily make people lose patience.

Sometimes, first look at the upper half of the face in the picture. If the face is not good-looking, there is no need to continue loading the rest.

Don't ask Su Yehao how he knows, of course it was just a slip of the hand in computer class.

When a new product comes out, you always need to find some gimmicks and highlights to attract users' attention.

Nowadays, there are scarce resources on the Internet, and the highlights that Su Yehao can think of are nothing more than collecting "welfare websites." Fortunately, college students are already adults, so there is nothing taboo about it.

In order to accumulate the first batch of users and successfully promote the tAt chat room, the so-called "sixth marketing plan" came into being.

As for the news spread about the "mysterious singer" coming to Hong Kong University soon, it belongs to the eighth marketing plan.

As the price of inviting a singer, Su Yehao released the copyright of "Next Year Today," allowing the singer who had negotiated with him to cover it.

The tribute song "Ode to the Young China" allowed Su's father to gain a firm foothold in the mainland and was regarded as a benchmark for Casino, 1997, entrepreneurs.

Since being published in *The Singapore Lianhe Zaobao*, and being fooled by Su Yehao to invest in the north, he has benefited a lot and has hardly encountered any unpleasant things. The above is even willing to release a good piece of land in Peng City.

It is difficult for others to get this kind of preferential treatment, smooth sailing, all the way green light.

Now the right to cover "Next Year Today" has also won Su Yehao the opportunity to invite a singer to stand on stage for free and promote the tAt chat room.

Seemingly messing around, but it didn't waste any resources.

There is still a song "Fujiyama Under" left, maybe it will come in handy one day...