Tao Liangchen
Chapter 477 Niche Markets and Platform Advantages
From the current news, there shouldn't be any problems. Patience is all that's needed.
The four market makers that Su Yehao found this time are Goldman Sachs, Lehman Brothers, Morgan Stanley, and Blackstone Group. Among them, the Goldman Sachs team is leading the IPO, and their experience is unparalleled.
The Yanwenzi Group has basically done what it needs to do.
At this stage, the pressure is on Goldman Sachs. If the listing fails, Goldman Sachs won't make any money. Instead, they will have to pay a certain amount of liquidated damages, so they will definitely put in a lot of effort.
In fact, given the scale of the newly formed Yanwenzi Group, as long as they don't court death, they will almost certainly be able to list on the Nasdaq.
A "veteran leader" iCQ in the instant messaging industry, coupled with the upstart tvt of the past year, this combination is enough to attract attention. Just the more than 20 million active users have already attracted the attention of investors. Before the roadshow, it has already attracted a large number of potential investors.
According to Roger Cluif, companies including SoftBank of Japan, the UAE sovereign wealth fund, the Norwegian sovereign wealth fund, and Fidelity Fund of America have all sent people to contact them, conduct on-the-spot inspections and research, and understand the Yanwenzi Group's next development plan.
Except for SoftBank.
The other three companies mentioned by Roger are all proper capital behemoths, far more powerful than big crocodiles, involving funds calculated in tens of millions of dollars. Sending people to conduct on-site research before investing is standard practice.
A long-term strategic plan is extremely important for an internet company. Finding the right path is the only way to ensure future growth.
Sitting in a small bar, drinking beer.
At this time, Su Yehao pressed and asked, "They sent people to inspect, how did it go?"
John Zhou's face was full of smiles. He had gained a bit more weight after not seeing him for half a year. He looked much younger after getting rich, a clear sign of high spirits during happy occasions.
He told Su Yehao, "Needless to say, of course they are very satisfied with our plan! Boss, you were worried that we would take a detour, so you arranged for McKinsey Consulting to conduct research every quarter, which cost a lot of money, but it was definitely worth it."
CEO Roger also nodded, interjecting:
"That's right, combined with our actual performance, a strategic plan that suits us has become clear. We make instant messaging software. Our advertising business can't compare to search engines, and our game business can't compare to professional game companies. Before, you suggested developing into the online shopping industry, but after evaluation, we found that the funding gap was too large, and we couldn't compete with professional segmented companies like eBay and Amazon."
"It seems like we can make money in everything, but the fact is that we are not proficient in anything. Those companies often divide specific customer groups and then make money from them, thereby reducing potential customers. The advantage of our company is that it has a relatively wide coverage, with more than 20 million active users."
"Once we enter a specific industry, we will directly compete with them. Instead of competing with them, we cooperate with these companies, help them attract customers, build a platform, make money from these companies through value-added services, and take the opportunity to invest in some promising companies, only holding shares and not getting involved in specific management."
Knowing that Su Yehao's English was so-so, Roger deliberately slowed down his speed, striving for clear pronunciation.
John Zhou opened his mouth at the right time, adding:
"Yes, Amazon is cooperating with us and has invested more than four million dollars in advertising since this year. It's too hard to personally enter segmented fields. We serve these internet companies, it's simply like sitting at home waiting to get rich. Those oil sellers know our ambitions and keep saying, 'yes, good'."
"..."
As the boss, Su Yehao was a little confused after listening.
After thinking for a while, he keenly realized that he might have missed some important documents during his time away from Silicon Valley—the strategic plan given by McKinsey Consulting!
According to his habit.
Of course, he felt that direct investment was better than building a platform. After all, he knew very well which companies would have the opportunity to grow in the future.
However.
After listening to the two of them singing in harmony, Su Yehao suddenly felt that it seemed better to focus on building a platform rather than making the Yanwenzi Group make enemies on all sides.
To put it figuratively.
If the Yanwenzi Group did online shopping, would Amazon still send money for advertising? Wouldn't that be equivalent to funding the enemy?
The same goes for Yahoo.
iCQ and tvt themselves do not have search engines, so they are willing to place advertisements and use Google's rising platform to contain Google's development.
However, once the Yanwenzi Group and Google are bundled together, Yahoo will probably decisively abandon cooperation to avoid sending ammunition to potential competitors.
Even if Su Yehao is a Yahoo shareholder, it's useless. After all, he is only a small shareholder in Yahoo and doesn't have much say.
Su Yehao realized that he almost entered a misunderstanding.
At first, he always thought about using the traffic of instant messaging software to attract traffic for his products. This was indeed profitable, but it was equivalent to giving up a big cake and personally curbing the development of the Yanwenzi Group.
The internet companies in Silicon Valley have already completed segmentation, which is different from the situation in the mainland.
If they all learn from Penguin's development model, it would almost be like digging their own graves, easily causing public anger and being besieged.
It took a while to initially sort out his thoughts.
Su Yehao took a sip of wine and said:
"...Not bad, continue according to your rhythm. We can't lose the online game business, and we can also make some new products, such as video websites."
What seems like just an insignificant strategic positioning may involve hundreds of billions, or even trillions, of dollars in interest in the future.
Su Yehao maintained a cautious posture.
He increasingly felt that building a platform, helping third-party internet companies through its own traffic, and making money by providing various value-added services was a very clever new direction.
He thought about going home and finding McKinsey's document to read carefully.
iCQ and tvt are developing in the field of instant messaging and social platforms. Their previous disadvantage has always been not being able to find a profitable direction, as if they can do everything, but they are not proficient in anything.
However, this also seems to be a natural advantage.
Having seen giants like Penguin and Alibaba play cross-border and monopoly, he naturally thought he could replicate it. Now looking again, which of the giants on the Nasdaq are easy to mess with?
If you want to cross-border, you can only target emerging fields that have not been paid attention to. If you rashly move other people's cakes, the ending will probably not be too good.
Gradually figuring out the key.
Su Yehao realized that it was difficult to build an internet ecosystem on the world market, but this did not prevent him from investing in other companies.
Take independent Google as an example, it's okay to spend money on advertising in the Yanwenzi Group.
However, Google can advertise, but it can't exclude other peers, which is equivalent to having to be fair to everyone to avoid causing jealousy from others.
However, if anyone develops in the instant messaging industry, then no matter how much the Yanwenzi Group suppresses it, it doesn't seem like too much. It's just legitimate commercial competition, and no one can find fault with it.
The lights in the small bar were dim.
John Zhou, who was watching the girls dancing, didn't notice Su Yehao's abnormality and continued:
"People have been researching video websites all the time, but unfortunately the network speed is too slow, the processor is too rubbish, and Intel's new models are not released. Now that high-speed broadband is being promoted, video websites should have the opportunity to become a new opportunity."
Roger also said:
"There are existing companies for video websites. Just spend money to acquire them. If it can develop, it is indeed suitable for our company. It can provide users with richer services. Self-produced images can also be used for social networking."
Taking a deep breath, Su Yehao said:
"I seemed to be a little too greedy before. You guys are doing very well. After the listing, I will communicate with the board of directors and provide another option reward plan. Recently, focus on developing the main business first, and postpone acquisitions and unnecessary investments. According to your ideas, cooperate more with other internet companies and focus on advertising and game business..."
After talking for a while, the topic turned to other things, chatting about the gossip of other internet companies.
Nowadays, Silicon Valley is rich and powerful, and many strange things have happened. For example, some companies do not rush to expand after financing, but instead buy land to build apartments for employees. Others have cashed out madly and spent millions to invite female stars to dinner.
Yacht dealers and private jet dealers have opened their shops near Stanford University.
In addition, it is said that the most beautiful batch of nighttime hotel practitioners in Los Angeles and San Francisco have also come to Silicon Valley to do business, because they know that people here are particularly rich and very willing to tip.
Entrepreneurs talk about market share all the time, but turn a blind eye to revenue data.
Some successful entrepreneurs throw out a concept and can quickly raise tens of millions of dollars with a PPT, and investors are still frantically chasing after them.
Due to the emergence of too many rich people in the process of creating wealth myths, Silicon Valley's housing prices have risen again and again.
The Atherton mansion that Su Yehao bought has now doubled in price and can be sold for at least ten million dollars. The area of more than 8,000 square meters is a scarce luxury house, and it is definitely not difficult to sell on the market.
If he hadn't gotten used to living there, Su Yehao would have wanted to buy low and sell high to make a profit, and then buy it back at a low price in two years.
Overall, the flashy atmosphere has become prominent. People like Su Yehao, who wholeheartedly want to develop and grow, are relatively pure.
The word "nouveau riche" is not out of place for many Silicon Valley entrepreneurs.
Anyway, no matter what, stock prices have been rising, hot money is pouring into Nasdaq, and learning to draw a big pie is even more important than how to make the company profitable.
Under this situation.
Su Yehao also wants to join in the fun. He plans to try to push up the stock price after the listing to see if he has a chance to find a sucker to cash out a sum of money.
Since the market is so crazy, he feels that the current pricing seems a bit low. The final pricing is usually determined on the last day of the IPO. There is still a chance to change it slightly now.
Compared with last year, the atmosphere in Silicon Valley has changed a lot.
Even sitting in a bar, you can often hear the roar of supercars outside through the floor-to-ceiling windows. The past tranquility is gone.
As a vested interest, Su Yehao has no leisure to despise others.
He only hopes that the market will continue to be狂热 (kuangre - frenzied), preferably finish this deal this year, and happily live as a salted fish for seven or eight years, without having to worry about lacking money for investment...