Tao Liangchen

Chapter 693 Birthday Present

The next few days.

Su Yehao contacted Guangdong TV through ATV, reaching out to those he had worked with before.

The broadcasting rights for the *Super Challenge* variety show had been sold to them last time, and the current ratings were very good, having squeezed into second place among programs airing at the same time slot nationwide.

Not only had they made money from selling advertisements, but they had also boosted the popularity of a group of Hong Kong artists who appeared as guests. Occasionally, they would also invite some mainland guests who could speak Cantonese to appear on camera.

Their influence was gradually increasing.

Often, even if they only offered a token fee of twenty or thirty thousand, actors and singers would agree to come and support the show, benefiting everyone involved.

In particular, several of the regular guests were now often surrounded by crowds of people when they came to the mainland to film the show, and they had to spend extra money hiring a group of security guards to help coordinate the scene.

Considering that Tianyu Entertainment's cost for filming an episode of the variety show averaged only about 200,000 Hong Kong dollars, they had long since started making money. Moreover, they had re-dubbed it and sold it to Southeast Asia, Japan, and South Korea, accumulating a considerable income.

Su Yehao was only responsible for throwing out the idea in the beginning. Professionals were more knowledgeable than him in other aspects.

Therefore, he himself hadn't put much thought into it from beginning to end, occasionally watching the variety show at home to pass the time. The content was indeed quite interesting, with both humor and touching moments.

For example, last month, the director had just had them go to a nursing home to help lonely elderly people fulfill a wish that cost no more than three thousand yuan. It was said that the ratings were particularly high.

Some time ago.

When people from Guangdong TV came, they had proactively mentioned wanting to acquire the broadcasting rights for *Boys Over Flowers*. Su Yehao was now ready, so he turned around and asked again, and the two sides hit it off.

Especially after learning that it had already been approved in the north, Guangdong TV quickly negotiated the contract details with Nangong Tian. They were still full of sincerity, offering a high price of 500,000 yuan per episode while also agreeing to sign a contract based on a tiered model.

Each time the ratings reached a new high, Tianyu Entertainment would receive a larger share of the advertising revenue. If it topped the ratings in the same time slot, they could receive up to 30%.

To protect Guangdong TV's interests, Su Yehao also invested money, taking the opportunity to place advertisements for Huang钻 (Huang Zuan) computers and his many Internet companies.

He planned to incorporate tAt Chat, tot Browser, TaoBao, Yinhai, and more into a promotional short film to further establish these companies' leading positions.

Recently, the number of internet users in the mainland had been increasing rapidly. The tAt chat software had gained two million active users in the past six months. Many people might be reluctant to spend money on computers, but internet cafes were springing up everywhere, especially those college students, who had become the main force among internet users.

In this situation, it was obviously worthwhile to put more effort into preheating and promoting to the potential internet user group in advance.

It should be known that the target audience for *Boys Over Flowers* was young people in their teens and twenties, so opening up the market was more important than earning some advertising revenue.

After the two sides discussed it, they decided to set the premiere date for July 10, which was next Monday.

ATV and Guangdong TV both had slots available.

The promotion was a bit rushed, so Su Yehao specifically contacted an acquaintance at the *Xin Lian Zao Bao* and also advertised through the internet.

Guangdong TV also began to exert its efforts, rolling the premiere time at the bottom of the TV station's promotional bar and releasing trailers through other programs.

Because Su Yehao's mansion was used as a location, and there was also the gimmick of using yachts and supercars, the promotion was rushed in terms of time, but the promotional effect was very good.

......

In the blink of an eye, it was Friday, July 7.

From the morning on, Su Yehao received many calls and text messages, all wishing him a happy birthday.

The Bank of China sent someone to deliver an oil painting that they had requested from Mr. Wu Guanzhong. His works had even been collected by the British Museum and were often exhibited overseas, so his reputation was not low.

The painting was called *Ten Thousand Miles of the Yangtze River*, and according to the person who came, it was said to be the largest of the old gentleman's works, reaching more than five meters in length.

Having successively processed more than 10 billion yuan in loans from the Bank of China, there were still many opportunities for future cooperation. It was not easy to encounter an opportunity to get close to Su Yehao, so of course, they had to show their appreciation.

In addition to this long scroll of paper-based oil painting, the Bank of China also sent some fine works created by art masters from all over the country.

These included calligraphy written by the old gentleman Qigong, with the content "Auspicious days are always available, and brocade-like years are embraced every year," as well as a pure gold qilin ornament, lifelike in appearance, weighing 88.8 jin, and an auspicious ornament carved from a piece of high-quality Hetian jade.

All of these things added up to more than ten million yuan, and it was probably because they didn't know what Su Yehao would like, so they sent more. Knowing that Hong Kong people pay attention to feng shui metaphysics, the meanings were all very good.

Immediately afterward.

The person from Dai-Ichi Kangyo Securities, Kaneshiro Kento, also came to the door holding a red box.

As soon as he saw Su Yehao, he said with a smile:

"Thanks to President Su! I returned to the bank last week and took the position of branch manager of our bank in New York. Before taking office, I repeatedly begged the president to take out 100 million yen to prepare this gift for you, hoping to maintain cooperation in the future!"

Su Yehao didn't understand the job relationships of Japanese banks, but the financial market in New York was so important. Being transferred to New York and smiling so happily should mean he had been promoted.

He had Kaneshiro Kento put the gift box on the coffee table.

It had been more than two hours since Su Yehao woke up in the morning, and he hadn't rested until now, having received four batches of guests who came to deliver gifts.

The Hong Kong Stock Exchange and the group of real estate developers from Green Diamond Group had all sent representatives, causing him to be a little tangled now, wondering if he should book a few more tables in the evening and invite some guests to a restaurant for dinner.

Otherwise, it would seem very unkind to only receive gifts and not entertain guests.

At this time.

Su Yehao observed the red box and said to Kaneshiro Kento:

"Congratulations, my business in the United States is also not small, and there will definitely be opportunities for cooperation in the future. A birthday gift of 100 million yen, what exactly is inside? Don't tell me you directly brought 100 million yen."

"Although money is a good thing, it would be too insincere to use it directly as a gift."

Kaneshiro Kento gestured for Su Yehao to open it, and he saw a yellow and celadon-colored vase inside, with a very beautiful color and lifelike dragon patterns painted on the body of the vase.

In ancient times, only the palace had vases with dragons.

As soon as Su Yehao saw this pattern, he immediately thought of Qianlong, whose aesthetics were very... simple and crude. He picked up the vase and saw the words "Made during the Qianlong reign of the Great Qing Dynasty" written on the bottom.

There was also an auction document in the box, apparently from an auction house in Taiwan, which also wrote in traditional characters, calling it a "Yellow Ground Blue and White Flower Piercing Dragon Pattern Celestial Sphere Vase".

It is said that Qianlong was vulgar, and his aesthetics were not appreciated, but this celestial sphere vase happened to hit Su Yehao's aesthetic, and the more he looked at it, the more flavorful it felt.

Speaking to Kaneshiro Kento in English, there was no need to be subtle. He said directly: "I like this gift very much. Don't worry about the matters in New York. As long as there is a need for loans, I will contact you first then."

Kaneshiro Kento sat upright and took the opportunity to say:

"Actually, there is a good project right now. Elpida, a company that produces drAm memory chips, is currently seeking external funding. Whether in terms of technology or market share, it is a world-class semiconductor company, and the project has very good prospects."

Su Yehao had paid attention to it before.

The Shanghai Huahong's drAm memory chips, which he helped purchase, were supported by Elpida's technology. Huahong and it had a joint venture relationship.

However, compared to the drAm memory chip market, which was currently selling at low profits and facing fierce market competition, he preferred to put the funds where they would be most effective.

Therefore, Su Yehao shook his head decisively and only said:

"I am very clear and will not consider financing it for the time being. As far as I know, some Korean companies are currently seizing its market share. If costs are not reduced and some new support policies are not introduced, Elpida's situation is a bit dangerous..."