Hu Die Lan

Chapter 1079 Esports Sponsorship

Chapter 264 Former Net Cafe Owner?

Chen Guo was really stunned by this answer. She didn't have even a shred of goodwill towards Tao Xuan. Now, learning that he had once been in the same business as her, she felt a sense of humiliation.

"Hard to believe," Chen Guo said, her spirits dampened.

Ye Xiu smiled but didn't say anything.

"And then?" Chen Guo asked, because she suddenly realized that there might be things to learn from Jia Shi's beginnings.

"Then? Then we went around competing in matches. Back then, the professional alliance had been established, but it was just starting and didn't have the influence it does now. There were many other Glory competitions like it, and we would sign up for all of them. Online, offline, as long as the timing didn't conflict, we wouldn't miss any matches," Ye Xiu said.

"Training the team?" Chen Guo guessed.

"No...to win prize money, to keep the team alive, to keep the players alive," Ye Xiu said.

Chen Guo was stunned. Although she was older than Ye Xiu, she hadn't been in contact with Glory for as long. She went from playing casually to pass the time to becoming a complete Glory fan and paying attention to the professional league. By then, the alliance was already quite large, and the teams and players were already quite glamorous. At least across the street from Happy, the Jia Shi club had already settled in, and the team emblem was hung up brightly, no longer like what Ye Xiu described, needing to compete everywhere and rely on prize money to survive.

"I don't remember how many matches we played that year, how much prize money we won, or how much prize money we were supposed to get but never did. But the Glory Professional Alliance was the most stable and highest-paying competition at the time. A year later, it was widely watched. It received more sponsorships, had various broadcasts, and the teams that participated received more dividends and final prize money. In this virtuous cycle, the teams and the alliance finally grew rapidly together," Ye Xiu said.

Chen Guo nodded. She completely understood, and she could even think of things that Ye Xiu didn't say. Jia Shi was the league champion for three consecutive years. Undoubtedly, they were the biggest beneficiaries in the beginning, besides the alliance itself. It was precisely because of this that Jia Shi was able to jump from a team that started in an Internet cafe and sounded quite poor to become a top-tier powerhouse in the league.

So what about Happy now?

Chen Guo suddenly realized that Happy's most difficult phase had already passed unnoticed. Looking back at their journey, from nothing to facing a behemoth like Jia Shi in the Challenger League, how impossible was that task? In the end, they did it. Could there be anything more difficult than that after this?

Win the championship?

That, of course, was the goal, but whether or not they could win the championship wouldn't affect the life or death of the team. The Happy team had survived even life and death. Wouldn't the road ahead be smoother?

For a moment, Chen Guo was even more confident. She immediately left the neighborhood and returned to the Internet cafe. From now on, she would focus on running the team well.

Just before, although she was inclined to turn the entire second floor of the Internet cafe into a training center, she couldn't help but feel a little uneasy, after all, the Internet cafe was their most reliable source of income. But now, Chen Guo wasn't afraid at all. Happy, having reached this point, had no reason to fail.

On the way, Chen Guo called and arranged for the renovation team to come and see the Internet cafe. After returning to Happy and welcoming their arrival, they went up to the second floor together, and she explained her requirements and ideas to the professionals while looking at the space. After discussing it for almost a whole day, they went back to design the blueprints. Chen Guo, after taking this first step, began to take a solid second step.

"Little Chang? This is your Chen-jie!" Chen Guo took the initiative to call the reporter station of *eSports Home* in H City.

The two resident reporters of *eSports Home* in H City were now in heaven and hell.

Glory was currently the number one electronic sports project in the country. Although *eSports Home* was a comprehensive electronic sports media, it was still mainly focused on Glory, the number one project. The establishment of the H City reporter station was entirely because there was a Jia Shi team here.

Logically speaking, with Jia Shi being relegated this season, the H City reporter station seemed to have no need to exist. However, no one doubted that Jia Shi would immediately return to the alliance from the Challenger League, not even *eSports Home*. Therefore, the H City reporter station was retained. Although the famous reporter Cao Guangcheng had a lonely year, he was not discouraged. He was waiting for the day Jia Shi would return to the alliance.

As a result, no one expected Jia Shi to fall. What made Cao Guangcheng even more embarrassed was that the one who defeated Jia Shi was the Happy team, which Chang Xian treasured and he dismissed.

Happy had Ye Xiu sitting in town, which shouldn't have been dismissed. But Cao Guangcheng just dismissed it because he thought he knew better than anyone else that there was no difference whether Ye Xiu was there or not, because this person couldn't be interviewed anyway. If he couldn't interview Ye Xiu, then what value did Happy have? Could they be the favorites to win the Challenger League?

But a miracle happened.

Happy became the Challenger League champion. Chang Xian had Happy's resources and his articles constantly appeared in *eSports Home*. He even got an exclusive interview with Ye Xiu. Although everyone now knew that Ye Xiu no longer avoided such things, why didn't this guy show such an attitude earlier? If he had known earlier that he would accept interviews, would he have easily given the Happy line to Chang Xian to run? Of course not!

Unfortunately, there were no ifs.

The Jia Shi that Cao Guangcheng favored and followed was now facing the question of whether it would be disbanded. And Happy, because of defeating Jia Shi, became a major news hotspot. Chang Xian's attitude towards him remained unchanged, still respecting him as a senior, but Cao Guangcheng knew very well that their identities had changed. In the future, Chang Xian would be in charge of the H City reporter station. Because if the H City reporter station was still to be kept, it would definitely be for Happy. Chang Xian's good relationship with Happy was now not even a secret in the entire circle. Cao Guangcheng had also asked around a bit through some connections in the company. It seemed that the higher-ups had no intention of replacing Chang Xian, but instead praised Chang Xian.

During this time, Happy was a news hotspot, and *eSports Home* repeatedly took the lead in reporting on Happy. This was all thanks to Chang Xian. The company was extremely satisfied with Chang Xian and had no intention of replacing him at all.

Cao Guangcheng was desperate. Even the people in the company couldn't find an opportunity to steal the fruits of his labor. It was even more impossible for him to replace Chang Xian's position. Wait on this former little brother hand and foot? Cao Guangcheng really couldn't bring himself to do it. He had already applied to the company, using the excuse that Jia Shi was no longer there, and wanted to change his job.

*eSports Home* hadn't approved Cao Guangcheng's application yet, but he was determined not to stay in H City. He had already begun to hand over some of the work that he should have been doing to Chang Xian.

"Ah, ah, is this Chen-jie? Hello, hello!"

Chang Xian's voice on the phone drilled into Cao Guangcheng's ears. He knew who Chang Xian was referring to: Chen Guo, the boss of the Happy team.

It was actually the team boss calling in person. Little Chang was really capable. Although he knew that with Happy's current situation, it wasn't anything special for the boss to do these things personally, Cao Guangcheng couldn't help but feel a little jealous.

"Oh, oh, we should have these things here! Let me check for you, I'll contact you later?"

"Okay, that's it, goodbye Chen-jie."

The phone hung up. It sounded like Chen Guo had asked Chang Xian to check something.

"What does Happy want?" Cao Guangcheng asked casually. Normally, his asking this meant that he had listened to Chang Xian's phone call. Although Chang Xian didn't deliberately avoid it, it wasn't a good thing, especially between reporters. This was still a bit of a taboo. But now, Cao Guangcheng was disheartened and didn't care so much.

"Oh, Cao-ge, I was just about to ask you. Asking you might be easier than finding it myself," Chang Xian said.

"What?" Cao Guangcheng asked.

"Happy wants to ask about Jia Shi's sponsors, all of them, big and small, the more detailed the better," Chang Xian said.

"This? Do we still need to ask about this?" Cao Guangcheng laughed as soon as he heard it. What was a sponsor? That was someone who sponsored you with money, and then you helped them advertise. So, a sponsor couldn't be a secret. If Jia Shi took a sponsorship, they had to find opportunities to show it off. Counting these, who wouldn't know which sponsors Jia Shi had?

"Uh, she wants to know all of them from the past to the present, including those who withdrew midway, so I thought I still had to check," Chang Xian said.

"Oh, I don't remember that clearly either. You check it out!" Cao Guangcheng said. As for Happy's purpose for these materials, not to mention him, even Chang Xian could understand it. This was nothing more than Happy wanting to start looking for sponsors, and taking over those sponsorships from Jia Shi, which was on the verge of disbanding, was the most appropriate thing to do.

But...Happy, aren't you thinking too simply? Sponsors choose Jia Shi as sponsors, which also represents a position. But now, you Happy defeated Jia Shi and blocked them from the alliance, putting them in a crisis of disbanding. You Happy are Jia Shi's enemies. Sponsors who just sponsored Jia Shi will support you in the blink of an eye? Companies all want an image. Doing this is no different from going with whoever provides the most benefit. Who would want such a promotional image?

Taking over Jia Shi's sponsors was a good idea.

But Happy's Boss Chen, it seems you haven't figured it out. Glory is a competitive sport, and investments in this area have certain special characteristics. Especially local sponsorships, letting them immediately switch to supporting Happy, who defeated Jia Shi, when Jia Shi had just fallen, this was a difficult decision!

"By the way..." Cao Guangcheng suddenly thought of something and called out, "If Happy wants to pull sponsorships, I have one to recommend."

"Ah? Which one?" Chang Xian asked.

"Ming Green," Cao Guangcheng said, a hint of a smile flashing across his face that was not easily noticeable. He didn't want to fight for anything anymore, but seeing more of Happy's jokes could relieve some of the boredom in his heart.