Chapter 364 Terrifying Male Consumption

While the number of these fans was only slightly higher than other first-tier artists, the majority were young people with significant purchasing power.

Even more surprisingly, more than seventy percent of these tens of millions of fans were male.

In contrast, other first-tier artists had only two to three times as many male fans, and top male stars didn't even reach ten percent.

Many people complained that in the national consumption chain, girls were prioritized over young married women, young married women over children, children over the elderly, the elderly over dogs, and dogs over men.

Men were at the bottom of the consumption hierarchy, considered worse off than dogs.

Little did they know, this idea was fundamentally flawed.

Men's consumption was not only comparable to women's but significantly higher.

In the consumption structures of men and women, men were few and selective, while women were numerous and varied.

Men didn't not consume; they disliked frequent, continuous spending. When they bought something, it was usually one or two items, but the price of those one or two items often consumed half a month's salary.

Women, on the other hand, were reluctant to buy expensive items. They tended to purchase inexpensive small items. Because they were cheap, they would buy several without hesitation, falling into the trap of businesses and accumulating unnecessary expenses.

In the news, a man once complained that his wife bought too much, purchasing over a hundred items during Singles' Day, her hands full with packages, while he only bought three.

A flood of unsuspecting netizens in the comments section cursed the woman for being a spendthrift.

They only saw the sheer volume of items the wife bought, failing to notice that the price of any single item the husband bought was more expensive than all of his wife's packages combined.

Furthermore, more than half of the wife's hundred-plus items were daily household necessities like tissues, laundry detergent, plastic wrap, and cleaning agents, purchased in bulk for a year's supply.

The three items the husband bought were all for himself.

Everyone said women's cosmetics were expensive, but a good watch for a man could pay for a woman's decade of cosmetics.

It was precisely because of the different consumption structures between men and women that many mistakenly believed men's consumption power was inferior to dogs'.

Who would have thought that men, from ancient times to the present, had always been at the top tier of consumer circles?

The reason why news frequently featured discussions of men consuming less than dogs was that the market for women was reaching saturation, with few growth points.

Since men bought so little each time, the market had great potential. Businesses exploited men's desire for face and created public opinion to stir up conflict between genders, encouraging men to spend more.

Who says my consumption is less than a woman's?

Looking down on us men, are you? Buy more for me!

Thus, businesses mercilessly reaped a batch of tender and juicy male "leeks."

Jiang Ling's male fans, over seventy percent of her fan base, possessed unimaginable purchasing power.

And this purchasing power was concentrated in high-end consumption sectors such as cars, watches, computers, mobile phones, and gaming accessories.

Unlike cosmetics, the purchase frequency for luxury cars, watches, computers, and mobile phones was extremely low, with high unit prices and few transactions each month.

Offending them was akin to poking a hornet's nest, like shooting oneself in the foot.

The successive cancellations of orders immediately made the brand parties restless, demanding that Huohua Media issue a public statement to apologize to Jiang Ling immediately and compensate them for their losses.

Huohua Media had never anticipated that Jiang Ling would have so many male fans capable of directly impacting the high-end brand consumer circles.

Zheng Yueshan was furious, cursing Wang Tian as an idiot.