Chapter 560 Forming a Football Team
Chen Yang returned to Qingzhou City overnight.
The next morning, Chen Yang was back at Yangyangyang Company. The company now officially had over seven thousand employees, and the massive Lantian Building was almost bursting at the seams.
As Yangyangyang Company's business expanded, a noticeable negative consequence was the decline in profit margins. It could be said that Yangyangyang Company's greatest asset was the Yangyangyang brand itself.
Once brand popularity waned, a direct sales company like this would struggle to survive. After all, Yangyangyang Company had no price advantage. Apart from its own pharmaceutical and unique beverage factories, all other products had to be sourced from other manufacturers.
This ensured quality, but it was impossible to achieve the ultimate cost-effectiveness, which was a common drawback for all sales companies.
Chen Yang entered the company with breakfast in hand and took the elevator directly to Liu Ran's office.
Liu Ran sat behind her desk, surrounded by over ten proposal documents. She looked distressed, struggling with difficult decisions.
Chen Yang walked in and, seeing Liu Ran's troubled expression, couldn't help but smile. He placed the breakfast on the desk and said, "Wife, your work is too hard. The company is on track now; you, as the boss, should be thinking about enjoying a well-deserved rest."
Liu Ran gave a wry smile. "I'd love to be idle, but I'm discovering that the bigger the company gets, the more exhausting it becomes. I'm already tied to this Yangyangyang Company carriage, and the faster it runs, the less I can rest. By the way, is the express delivery company issue resolved?"
Chen Yang nodded. "Don't worry, leave the Yangyangyang Express matter to me. It's all taken care of. Old Wu has already reorganized the express delivery system in Hanwu City, and there are no more issues."
Liu Ran sighed with relief. "That's good, that's good. It seems our decision to establish the Yangyangyang Logistics system back then was indeed very wise. Without this logistics system, our company's profit margin would be even harder to guarantee."
Chen Yang pushed the breakfast towards Liu Ran. "Eat some breakfast first, and we can discuss other things later."
Liu Ran nodded. "Alright, I'll eat first. We have a morning meeting in ten minutes to quickly decide on our next marketing plan."
"Currently, although our company's films are in production, it will take some time to see results. We need more ways to promote our brand."
Liu Ran said this while quickly devouring her breakfast.
Before long, the office door opened, and Su Ya, Liu Xiaomei, and Lin Xiaoli entered.
Without preamble, Liu Ran laid out the dozen or so proposals on the table and said, "Our top priority now is to select a sustainable strategy to build Yangyangyang Company's brand recognition."
"I've reviewed all these proposals, and they're all good. The one I favor most is establishing a Yangyangyang Company competitive club. As you all know, if we can create a well-known club, it will be very effective in boosting Yangyangyang Company's profile."
"A prime example is how Evergrande Football Club has enhanced Evergrande's brand awareness, and the EDG esports club's impact on its parent company, and so on. However, this requires the club to achieve excellent results."
"The second approach is to organize various talent shows and have company employees participate in variety programs. This method is relatively more stable, but the brand recognition is not as strong as the first. What do you all think?"
Su Ya immediately responded, "I think both methods can be pursued simultaneously. Esports is very popular right now, so we can try to acquire some skilled gamers and form our own company team."
"Of course, the most effective method is still football. It's a pity that our country's performance in this sport is simply terrible; it's not something we can boast about. Even if we form a football club, we won't achieve good results."
Liu Xiaomei, beside her, frowned. "Actually, this could be an opportunity. Everyone knows our national football team is awful. If our team can achieve some success in international matches, it will create a sensation. At that point, we won't have to promote ourselves; Yangyangyang Company's name will continuously be plastered across major media headlines."
"Of course, this path is not easy. As far as I know, even the Zhou family, a super-prominent hidden family in China, is forming their own football team. Clearly, they are determined to make a big splash in this national football competition."
"I heard they have secretly signed many talented football players. I estimate that soon, the Zhou family's business will reach new heights because of their football team."
Chen Yang, who was initially not very interested in this morning's meeting, immediately frowned upon hearing Liu Xiaomei mention the Zhou family. He turned to Liu Xiaomei and asked, "You're saying that the Zhou family, China's foremost family, is also forming a football team?"
Liu Xiaomei nodded. "Yes, their Zhou family seems to be establishing a new internet sales company. The model of this company is somewhat similar to ours at Yangyangyang Company."
"However, they are incredibly wealthy and have access to more diverse methods. I estimate that this time, they intend to use their football team to completely propel their company's name forward."
Chen Yang immediately clapped his hands. "Then let's form a football team too, and a club. Whatever projects the Zhou family undertakes, Yangyangyang Company will undertake the same projects."
"In short, as long as we crush them in the competition, Yangyangyang Company will never lose."
The women in the room all shook their heads speechlessly upon hearing Chen Yang's words.
Su Ya rolled her eyes at Chen Yang. "Chen Yang, are you getting ahead of yourself? Do you know who the Zhou family is? Do you know how many world-renowned football players they have secretly signed?"
"Football is not something that can be accomplished overnight. Moreover, the Zhou family is aggressively establishing an internet sales company. If they don't do it, they won't. But once they enter this field, they are bound to aim for first place."
"Yangyangyang Company will only be able to survive in the cracks from now on. And you, you actually want to directly challenge them? Are you dreaming?"
Chen Yang pouted. "Let's not worry about all that for now. Don't inflate others' prestige and deflate your own morale. How about this, let's form a football team. I'll select some of our security guards who can play football right now, and we'll form our own team."
Liu Ran looked at Chen Yang curiously. Noticing the anger and targeted nature of his words, she asked, "Chen Yang, do you have some old grievances with the Zhou family?"