Chapter 393 Transformation
Chen Yang sat beside Liu Ran and was stunned when his wife suddenly uttered the words "making movies." He looked at Liu Ran in disbelief, and the others also showed surprise in their eyes.
Su Ya curiously asked Liu Ran, "Liu Ran, are you running a fever? Our Yangyangyang Company has nothing to do with the film business. Why do you suddenly think of entering the film industry?"
"You need to know that the film industry requires a huge investment, and the returns are not guaranteed. The water runs very deep in there; you could say it's a nine-out-of-ten chance of failure."
"While success can bring enormous profits, more often than not, it ends in complete failure, with all the invested money going down the drain."
Liu Ran smiled and shook her head, saying, "Sister Su Ya, listen to me. I'm not suggesting we get involved in the film industry, but rather I've thought of a brand-new promotional method."
"Before, our company spent over a billion yuan to promote our brand awareness, our streamers, and our App. This morning, Lin Yueyu came to my office, and as we were chatting, a sudden flash of inspiration struck me, and I thought of a new promotional approach."
"The biggest trump card and guarantee for our Yangyangyang Company is actually our company's own brand recognition."
"Previously, we used various promotional methods to advertise the company, but ultimately, they were costly and had a short lifespan."
"What if we changed our approach? We invest money to produce films and TV series. Of course, I'm referring to relatively low-cost web series or online movies."
"Coupled with our company's existing resources, for example, Lin Yueyu, who is already a top-tier star with considerable recognition. Having her participate in the filming of a TV series would undoubtedly serve as an excellent promotional tool."
"At the same time, our company has so many streamers. Each streamer also needs us to build their personal brand and increase their fan base."
"If we have all these streamers participate in the filming of TV series, it would be excellent promotion for them as well. Our company certainly doesn't lack beautiful women."
Upon hearing Liu Ran's words, Su Ya's eyes lit up. She jumped up with a "poof" and said excitedly to Liu Ran, "Damn, Liu Ran, junior sister, why didn't I think of this before? This is truly my dereliction of duty."
"As the manager, the head of publicity, I didn't even consider this method. What you're saying is absolutely right. Many low-budget TV series nowadays can cause a huge sensation if they are made well enough."
"As long as we choose the right script and the right director, with those two elements in place, the other aspects like actors, costumes, and props are all readily available."
"Our streamers need TV series to enhance their recognition, and our TV series, in turn, need the streamers from our company for promotion and to boost their recognition. This is a process of mutual promotion."
"Moreover, for web series and online movies, the costs are indeed not too high. Besides taking a bit longer, this promotional method is indeed very suitable for our company."
"And during the filming process, it's not just our streamers who can gain recognition. Our Hanfu products, our Palace Royal Skin Powder, various products from our company, and our company's own advertisements can all be promoted within the TV series. This is indeed a marvelous promotional method!"
The others also nodded in agreement. Lin Yueyu smiled proudly and said, "That's great! It seems my suggestion was valuable after all? I've contributed my humble efforts to the company's planning."
Liu Ran, Su Ya, and everyone else burst into laughter. Liu Ran said to Lin Yueyu, "Yueyu, your suggestion has truly opened a new door for us instantly. It's incredibly valuable."
"We don't know much about TV series and movies, so I think we should entrust this area to you to manage and be responsible for."
Lin Yueyu immediately nodded and said, "Sure, sure. Since no one is asking me to make movies or TV shows lately, I'll plan our company's own web series properly."
Liu Ran nodded and said, "Alright, then the first item is unanimously approved. Now, we need to discuss the second item."
Everyone quieted down, and Liu Ran picked up a ledger, saying, "Everyone, the company's recent profitability has been excellent. Currently, the company has eighty billion yuan in idle funds in its accounts, and it is projected that more funds will flow into our company's accounts subsequently."
"Honestly, I used to think the more money, the better. But now I truly feel the pressure. With so much money sitting in the accounts, if it's not used well, if it's not utilized fully, I always feel a sense of guilt."
"Also, although our company started by selling goods through live streaming, we should also strive to be a responsible enterprise, one with depth and R&D investment."
"Although we now have our own brands, and our brands have a certain influence, fundamentally, our brands are just superficial without deep roots. If our Yangyangyang Company were to collapse one day, it would have no impact on people's lives."
"Therefore, we need to discuss what other industries our company can venture into besides selling goods to make money, industries that can truly benefit people's lives, promote our country's development, or fundamentally change the world."
Chen Yang listened to Liu Ran's words and looked at his wife again. Chen Yang found his wife to be so outstanding, and importantly, her vision was so broad and her aspirations so high.
Although Yangyangyang Company was developing well, she had not stopped advancing, nor had she lost herself in money. Instead, she was constantly seeking breakthroughs.
Su Ya, Liu Xiaomei, and others exchanged glances.
Su Ya said softly, "Liu Ran, since you've brought this up today, let's discuss it seriously."
"Indeed, investing in R&D can greatly benefit our brand influence and future development. However, if it's not done well, it will be a wasted effort and drag our company into quicksand."
"But since you've decided to make some changes and do something that promotes people's lives, I think the health industry can be considered."
Liu Xiaomei immediately nodded and said, "I agree. To be precise, I think investing in drug research and development is a direction."
Zhang Ziqi stood up at this moment, her eyes red. She looked at Liu Ran and said, "General Manager Liu, I also believe our company can enter the pharmaceutical industry and conduct specialized research and development for certain diseases."
"I myself was once plagued by depression, and I deeply understand how desperate a person feels when afflicted by illness, and how much a patient craves medical solutions."
"Therefore, I also suggest that we can venture into the medical and pharmaceutical industry, truly take on the responsibility of a major enterprise, and do something to save the world."