“Boss Xiao Zhang, since you're already so wealthy, should we take this opportunity to open more restaurants? You know, our current few establishments are making a fortune every day.” Yan Ruyu was instantly moved.
She had been considering expansion lately. As the saying goes, a soldier who doesn't want to be a general isn't a good soldier. Yan Ruyu also wanted to become a leader in the catering industry. Now that she had a wealthy backer, Yan Ruyu's eyes brightened.
“No, I have other uses for this money. This matter is non-negotiable.” Zhang Tianxing directly dismissed Yan Ruyu’s idea.
“What kind of boss are you, Zhang Tianxing? Money is meant to make more money, no matter where it's placed. You know my capabilities. Besides, you hold the majority shares in this crayfish hot pot business. I’m essentially working for you, and you still won’t agree? I’ve been thinking day and night about your catering business development. You don’t even pay me overtime, and now that you have money, you won’t support it? Are you even human?” Yan Ruyu exploded.
In this day and age, the squeaky wheel gets the grease. It seemed that if she didn't complain, Zhang Tianxing wouldn't invest the money.
Guo Jiajia, listening from the side, nodded repeatedly. Although she was Yan Ruyu's good friend, she was a professional in investment.
Judging by the current profitability of Yan Ruyu’s stores, it was an excellent time for investment and expansion.
“What Ruyu said is not wrong. The investment return ratio is good. If it were me, I would invest in opening more stores and expanding. First, achieve scale, and then let quantitative change lead to qualitative transformation,” Guo Jiajia objectively evaluated Yan Ruyu's request.
She had subtly offered her advice. If it were me, I would invest. Beauty Yan, I can only help you this much. The main issue is this stingy Zhang, I’m sure I can’t control him.
However, Guo Jiajia saw Zhang Tianxing’s unchanging expression and immediately knew that Yan Ruyu's plan to expand with money was going to fail. Zhang Tianxing currently had no plans for expansion.
Just as the two of them were disappointed, Zhang Tianxing saw the heartbroken expressions of the two beautiful women, Guo Jiajia and Yan Ruyu, and spoke softly.
“How about this, Sister Yu, you first train your staff well. If we open more branches, we won’t do it in Zhonghai. We’ll go to Shengjing. If we go, we’ll go to the most prosperous locations. We won’t go to ordinary places.”
Yan Ruyu couldn't believe what Zhang Tianxing was saying. This was the first time Zhang Tianxing had agreed with her expansion concept. However, opening a branch in Shengjing seemed a bit unrealistic.
Guo Jiajia felt the same. She looked at Zhang Tianxing with concern. Had he become too arrogant after making money in the stock market?
“Boss Xiao Zhang, you’re really joking. Do you know how much it costs to open a restaurant in Shengjing, let alone the cost of labor and rent?” Guo Jiajia asked with annoyance. This Boss Xiao Zhang usually seemed reliable, but his performance today was far below par.
With this level of understanding, could he be her boss? She had hoped to learn some investment experience, but she was afraid this Boss Xiao Zhang would trick her.
Yan Ruyu looked at Zhang Tianxing seriously, her eyes fixed on his, “Boss Xiao Zhang, do you stand by what you just said? If not Shengjing, can we go somewhere else?”
“That’s absolutely impossible. There are reasons and plans for going to Shengjing.” Zhang Tianxing flatly refused Yan Ruyu, stating that this matter was not up for discussion.
Yan Ruyu was infuriated by Zhang Tianxing's stubbornness. Was this Zhang Tianxing as stubborn as a mule?
“Zhang Tianxing, explain to me properly why we must open a branch in Shengjing. Do you know that one branch in Shengjing would allow us to open four in other places? Yet, the profit from one branch in Shengjing is probably the same as one branch in other places.” Yan Ruyu suppressed her anger and presented her opinion.
Her argument was based on data analysis from their catering businesses, giving her the confidence to speak. This was supported by big data and could stand the test of time.
Seeing Yan Ruyu's angry expression, Zhang Tianxing quickly stood up, stepped back, and explained as he retreated.
“Sister Ruyu, listen to me, it’s like this. Have you ever thought about the positioning of our crayfish hot pot?” Zhang Tianxing asked the crucial first question.
“Our crayfish hot pot is just a catering business. We have good service and good food quality. Isn’t that enough?” Yan Ruyu asked back, confused. Why was Zhang Tianxing asking about positioning?
Wait, market positioning? What was Zhang Tianxing trying to do? Yan Ruyu didn't immediately grasp it.
Seeing her reaction, Zhang Tianxing had to explain to Yan Ruyu: “Sister Yu, think about it, who are the target customers for our crayfish hot pot? Is their spending power high or low? What is the overall consumption level of our crayfish hot pot? After I’ve explained this, do you have any thoughts?”
Hearing Zhang Tianxing’s explanation, Yan Ruyu fell into thought. The current target customers for crayfish hot pot were mostly young and middle-aged adults, with a medium-to-high spending power. Coupled with the publicized excellent service of crayfish hot pot.
Overall, crayfish hot pot was a mid-to-high-end consumption option, not a place for the masses.
“Oh, I see. In that case, our store locations would have to be more selective, right?” Yan Ruyu countered.
“Correct. Our future expanded stores must be in central, prosperous areas. We won’t go to slightly less desirable places. We want to give people the impression that our crayfish hot pot is a classy establishment, that our service here is reputable, and consequently, our prices are mid-to-high-end,” Zhang Tianxing elaborated on the importance of branding.
Establishing a brand was incredibly difficult, and ruining one was far too easy. Therefore, from now on, Zhang Tianxing demanded strict adherence to even the smallest details.
Hearing Zhang Tianxing’s words, Yan Ruyu’s fighting spirit reignited. She had never considered opening branches in Shengjing before.
However, Zhang Tianxing had now given her an opportunity. If she could establish a foothold in Shengjing, she would have truly made her mark in the catering industry.
Now, she would remember what Zhang Tianxing said: first cultivate talent. Once talent is in place, store locations are just a matter of money.
Things that can be solved with money are not problems. Another important aspect is to strengthen the internal promotion channels for employees, allowing them to see opportunities for advancement and receive rewards for their labor.
Let the waiters understand that only at crayfish hot pot can they achieve better development and realize their life values.