Yan Ruyu was stunned by Zhang Tianxing's words.
She hadn't considered collaborating with Zhang Tianxing before, but based on the recipe book he wrote, it seemed reliable. He was young, but his skills were undeniable. The key would be the distribution of investment and profit. If the proportions were right, Yan Ruyu was ready to partner with him, confident that Zhang Tianxing would have brilliant ideas. Anyone who could promote crayfish nationwide must possess considerable talent.
It was truly remarkable that Zhang Tianxing had achieved so much at such a young age. Most importantly, he lacked the ostentatious demeanor of a nouveau riche, which greatly appealed to Yan Ruyu.
Zhang Tianxing stated directly, "I'll provide the recipes and raw materials. You provide the location and capital. We'll split it fifty-fifty. If you agree, we'll discuss the details. If not, we'll drop it."
Yan Ruyu remained silent after hearing Zhang Tianxing's proposal. The location and capital combined represented a significant sum. Was it feasible for him to claim half the stake with just recipes and raw materials?
Seeing Yan Ruyu's hesitation, Zhang Tianxing added another incentive. "I can guarantee sales in both winter and summer, and there will be no issues with supply."
While crayfish was the initial focus, as it was Zhang Tianxing's idea, Yan Ruyu was particularly interested in winter dishes. However, she understood that Zhang Tianxing, this young lad, was as cunning as a fox; otherwise, he would have been exploited long ago. His position as president of the crayfish association indicated his exceptional abilities.
Refusing the partnership meant she would soon face rent and labor costs. The location was hard to find, and giving it up would make it difficult to find a suitable spot next year.
Finally, Yan Ruyu slowly said, "In principle, I agree. However, we need to discuss the details. How much will we invest, and how long will it take to break even? Do you have a budget for these?"
Zhang Tianxing had carefully considered choosing Yan Ruyu. A single outlet, no matter how successful, wouldn't generate much profit annually. Expansion was necessary in this era, coupled with raising crayfish themselves for self-sufficiency, creating a perfect closed-loop system. Yan Ruyu appearing at his doorstep was convenient; she was a suitable candidate, and he might as well utilize this opportunity. If it didn't work out, he would simply focus on selling crayfish.
Yan Ruyu was a good person. Her kindness was evident after their initial collision. She had never defaulted on payments when purchasing crayfish from him, proving her integrity. Most importantly, she was beautiful and sensible.
Furthermore, Zhang Tianxing intended to draft a contract to protect both their interests. "Sister Yan Ruyu, if we are to establish a company together, we need to sign an agreement first, clarify everything beforehand, and avoid any disputes later. This will be beneficial for both of us."
Hearing Zhang Tianxing's words, Yan Ruyu felt relieved. Although she was a few years older than him, she didn't believe she could outmaneuver him. Zhang Tianxing could be considered the founder of the crayfish industry. Apart from her youth and beauty, she had no other significant advantages. Zhang Tianxing's suggestion to sign a contract and start a company was exactly what Yan Ruyu desired.
Seeing Yan Ruyu nod in agreement, Zhang Tianxing considered for a moment. "How about this: we'll draft a charter first, register a company, and clearly define our shares and responsibilities. Then, I'll create a plan, and you can execute it according to this product strategy. If any issues arise, we'll discuss them together."
Zhang Tianxing still intended to develop franchised stores, accumulating initial capital through franchise fees. His goal was standardization, setting industry benchmarks, and becoming a benchmark himself. The crayfish industry was self-evident; now, Zhang Tianxing was contemplating how to popularize hot pot.
"Beautiful faces are a dime a dozen; flavorful hot pot is one in a million." Zhang Tianxing mused. If he were to venture into hot pot, his strategy would be to prioritize product first, then service, and combining the two would make him invincible. Zhang Tianxing now had a preliminary plan; the only missing piece was the hot pot broth base. The quality of a hot pot heavily relied on the broth and dipping sauces, which were complementary and indispensable. The service aspect was crucial, ensuring guests enjoyed a high-quality experience.
Zhang Tianxing said to Yan Ruyu, "If we are to venture into the catering industry, we must do everything possible to increase our competitiveness."
"You're speaking from a position of privilege. Tell me, how can we enhance our competitiveness?"
"First, service. Excellent service ensures guests enjoy a high-quality experience."
"Flavor. We need to focus on ingredient freshness, allowing guests to savor the natural taste."
"Uniqueness. We must offer something exclusive in the culinary world, a unique experience only available here."
"You're speaking in clichés. Anyone can say that. The key is how to achieve it."
"It's simple. We'll observe our guests, identify any unexpected issues they encounter during their meal, and then resolve those issues."
"I still can't envision it. It feels like merely smiling and welcoming them."
"Incorrect. What you're describing is the bare minimum. Let me put it this way: if a solo diner comes, we'll give them a plush toy to wish them a pleasant meal."
"Would that be effective?"
"Also, complimentary item storage, with surveillance in the storage area."
"Is that necessary?"
"And another thing: for guests bringing children, should we provide high chairs? Should we prepare children's meals?"
"This is too complicated. Is it free?"
"It will be mostly free. If you can easily accommodate children here, where would you choose to dine next time?"
Yan Ruyu fell into deep thought at Zhang Tianxing's barrage of questions. She had underestimated the complexity of the catering business, assuming that good taste and signature dishes were enough to make a restaurant popular. After listening to him, she realized the depth of knowledge required in the industry. According to Zhang Tianxing's vision, dining would be an experience in itself.
The most critical issue was raised: "What about our pricing?"
"Our service quality is high, so our pricing will be correspondingly higher. We'll charge a five percent service fee."
Zhang Tianxing's words completely shattered Yan Ruyu's preconceptions. Good food was their fundamental responsibility, but exceptional service was their key to standing out. She finally understood the high service standards – it was all tied to the pricing.
"Then how much will we pay our employees?"
"We'll offer the highest salaries for equivalent positions in the market. Because our demands and standards are the strictest, our employees' compensation must be the highest."
Zhang Tianxing spoke earnestly, "Since we're starting a company together, let's make it a model. Let's cultivate our own corporate culture. When our employees leave, they will be highly regarded. Anyone working for our company will be considered an elite among elites."
Listening to Zhang Tianxing's grand pronouncements, Yan Ruyu was mesmerized. This was what it meant to be an elite, a capable young person.