Even though Ding Yun had ample funds and a sufficient workforce, she still spent three months preparing to stock enough goods to avoid shortages in future sales.
Once everything was ready, she immediately launched a large-scale publicity campaign.
She primarily promoted the fastest-acting hair growth product, with others being secondary. Once people discovered the hair growth product was genuine, they would naturally be willing to try other items. After all, it was human nature to favor other products from a brand that offered one exceptional item. Unless the other products were truly terrible with too many negative reviews, most people with corresponding needs would be willing to try them.
This plan had been set by Ding Yun long ago. To ensure its smooth execution, she specifically purchased a hair growth product from the Wealth Mall that showed the fastest results – apply it the night before, and stubble would appear by morning. Once tried, customers would definitely continue using it.
The drawback, of course, was also quite evident. The hair growth effect was too potent; if accidentally applied to areas where hair shouldn't grow, it would sprout furry strands. This wasn't a fatal flaw, as Ding Yun had specially prepared depilatory cream for accompanying use. If by chance it was applied elsewhere, the depilatory cream could be used. Moreover, this depilatory cream removed hair from the root. A single application would result in lifelong no regrowth. If one wished for regrowth again, they would have to use the hair growth cream.
In short, with the synergistic use of hair growth cream and depilatory cream, one could have hair grow wherever they desired and stop growing wherever they didn't, achieving complete freedom. The specific length and thickness of the hair could also be customized to one's liking by purchasing different specifications and types of hair growth cream. Ding Yun could even offer hair color customization if clients had the demand, simply by adjusting the formula of the hair growth cream.
As for whether there was a need to worry about the effectiveness of paid promotional campaigns, there was absolutely no need. While other daily chemical products might show less discernible effects when used by celebrities, and not everyone might believe them, the hair growth product's effects were undeniable. Ding Yun simply found two male celebrities, both nationally renowned for their baldness for over a decade, and had them live-stream the product trial for a week. The product's sales immediately exploded. Yes, the promotional effect was that formidable.
The principle was simple. Firstly, this wasn't a product where effects were only noticeable after a long period. Secondly, the promotional method wasn't through photos or videos, which could be edited or altered; the difficulty of faking results in a live stream was significantly higher. Most importantly, celebrities who had been bald for over a decade saw stubble grow within a single day of live-streaming. Multiple verifications confirmed it wasn't fake. This stark contrast, coupled with the short timeframe that didn't allow for hair transplantation, nor would it realistically result in such natural and dense hair in such a short period, made it incredibly difficult for most people not to believe. It would be problematic if the effects were poor.
Subsequently, related trending topics occupied the trending list for several days, consistently remaining within the top twenty for ten consecutive days, demonstrating the immense popularity and people's strong desire to combat hair loss. It also revealed how many seemingly glamorous individuals were secretly starting to go bald.
As for specific sales figures, they were even more astounding. After seven days of live-streaming, those two male celebrities went from being bald to having a buzz cut, and the sales of Ding Yun's flagship product, Qing Si Hair Growth Cream, directly surpassed ten million. Within a month, sales climbed to one hundred million.
Looking at these exaggerated figures, Ding Yun herself mused, "I didn't even pay anyone to boost sales. Could it be that so many people are actually going bald?"
While Ding Yun pondered, many netizens also realized for the first time how many people were already experiencing hair loss, and that even some acquaintances they thought had thick hair had been bald for a while.
How to describe it? People who are bald usually don't announce it, saying, "Ah, I'm bald, my hairline has receded terribly, and my scalp is clearly visible." Most people try to conceal it, using longer hair, voluminous styles, hairline powders, and other methods to cover up, while simultaneously desperately searching for various remedies, shampoos, conditioners, scalp nourishing serums, and other products to improve their hair. Those who are publicly known to be bald have usually given up on treatment, resigned to not bothering anymore, or have completely failed to conceal it. Consequently, many people are unaware that some individuals around them are already experiencing hair loss, much like how one might assume everyone is fine until they ask and discover that most of their friends and family have had dental work done.
But that was in the past. Now, with such excellent hair growth products, whether it was hereditary, caused by seborrheic dermatitis, or other issues, or even hair loss due to excessive stress, hair could grow normally. Thus, individuals who felt saved naturally became excited and revealed themselves. They didn't mind, though, because their hair had already grown back, so there was no longer a need to hide anything. What if they were bald before? They had recovered now.
This situation directly led to two prevailing sentiments on the trending topic boards. One was people marveling at the product's effectiveness and sharing photos of their regrown hair. The other was people complaining that they never realized so-and-so around them was also bald, and that they were the only one in their group who wasn't. Of course, mixed in with these two sentiments were inquiries from people who had accidentally gotten the hair growth cream on other parts of their bodies and were asking for solutions to the resulting hair growth. Unsurprisingly, sales of depilatory cream also surged.
At this point, Ding Yun began the regular promotion of her other products. While the effects weren't as dramatic as the hair growth cream, they were still noticeable. Tens of thousands to hundreds of thousands in sales weren't insignificant. The rest would depend on the actual performance. If the effects were good, people would naturally help promote it.
However, Ding Yun did not relax. She knew that the better the product's performance, the more it would harm competitors, potentially even driving them out of business. As the saying goes, cutting off someone's source of income is akin to killing their parents. One could imagine how much competitors would resent her. Therefore, Ding Yun's next task was to constantly monitor online sentiment and immediately and decisively resolve any rumors or slander. To this end, Ding Yun transferred the legal department of Shi Corporation and even hired several external law firms to assist, preparing for competitors to fight back desperately with various tactics of slander, defamation, suppression, and even illegal means against her.
Furthermore, surveillance of the production facilities and other aspects was also overseen by dedicated personnel. Not long after, less than two months after Ding Yun launched the hair growth product, various doubts began to flood in.
[Is Hair Growth Cream Harmful to the Body?]
[Shocking, Qing Si Hair Growth Cream May Cause Cancer!]
[Someone Has Died After Using Qing Si Hair Growth Cream!]
[Qing Si Hair Growth Cream Contains Excessive Hormones?]
[A Child's Prank Applied Qing Si Hair Growth Cream All Over His Body, Now His Body Hair is Like a Gorilla's!]
[Renowned Foreign Experts State That Products with Such Potent Effects Must Have Issues and Should Not Be Used.]
[Can网红 Hair Growth Cream Be Trusted?]
[Shocking, Someone Has Developed Cancer After Using Hair Growth Cream]
[Do Not Use Hair Growth Cream, Please Forward Quickly!]
[Attention, Qing Si Hair Growth Cream Damages Kidneys!]
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