When these questioning messages first spread through various media channels, the relevant content was immediately sent to Ding Yun by the person in charge who had been monitoring the online situation.
"The tactics these people use to bring down other companies are truly timeless. To avoid responsibility as much as possible, they use so many words of doubt. This way, they can later claim they were merely expressing reasonable doubts. Tell me, what's the general content? I can't be bothered to read these 'shocking' articles one by one!"
Ding Yun had already guessed what her competitors had done based on the titles alone. However, she still wanted to hear the specific content of these rumors.
"President Shi, although there are many sensational articles online, the core content is actually just two points. First, they think our hair growth cream is too effective. They suspect its effectiveness is due to the use of harmful substances, possibly even carcinogens or excessive hormones that could affect health. But they can't provide any evidence. They just mouth off to cast suspicion. The mentioned cases of death and cancer – the person who died clearly died of a cerebral hemorrhage. The person diagnosed with cancer had only used our hair growth cream for less than half a month, and their cancer was already in the late stage. Even with the fastest cancer progression, it wouldn't develop from nothing to late stage in just half a month. This is purely a case of using coincidence to deliberately smear our name. Besides this, the theory that it harms the kidneys is based on the idea that hair and kidneys are closely related, and since the hair growth cream is so effective, it must be forcefully stimulating kidney vitality through some secret formula to make hair grow. Excessive use would definitely harm the body. This theoretical basis is also baffling. They even claim it's according to a traditional Chinese medicine master, yet our product doesn't contain any Chinese herbs, so what does it have to do with TCM? I never expected good results to become a point of attack."
The person in charge explained, sighing with emotion, "The second point is that they believe the hair growth cream can be applied carelessly, leading to unwanted hair growth on the body, forcing people to buy depilatory creams. However, fewer media outlets focus on this point, perhaps because they know it's unconvincing."
"This is absurd. So, the product being effective is actually a mistake? Are the legal department and the contracted law firms ready? If so, let's sue. Have the evidence collectors cooperate with them. Also, have the company issue a statement to pursue this to the end. In addition, release the product ingredient list and the component analysis reports from various appraisal institutions. We should also hire some professionals to help interpret our company's product component analysis reports. Without professional explanations, ordinary people won't understand, so this is absolutely crucial."
In this day and age, the most important thing to control rumors and slander is speed and timeliness. Furthermore, warnings through lawyer's letters have been overused by some celebrities and are no longer effective. Direct lawsuits are the only way. Ding Yun had no good feelings towards those who spread rumors for money, so there was no need for her to feel guilty or show mercy. Just sue them. There was plenty of evidence online, which was easy to collect.
As Ding Yun issued her instructions, Shi's Daily Chemical Company's official account immediately published the content Ding Yun had prepared. Other subsidiaries of Shi's Group, such as Shi's Group itself, also joined in by forwarding the announcement. Simultaneously, a large number of lawsuits were served to the media outlets spreading the rumors. Not long after, the water army company behind this incident, as well as the competitors who hired the water army, were all identified by the professionals hired by Ding Yun. Relevant evidence was collected and preserved, and they were all added to the lawsuit list. Some cases were even directly reported to the police and formally filed. It was swift, decisive, and efficient.
Meanwhile, discussions were raging online. After all, with so many people online, it was difficult to ensure everyone had the same level of intelligence.
[What's going on? Could this Qing Si hair growth cream really have problems? I just bought it and haven't dared to use it yet!]
[It must have problems. If it's too effective, there must be something wrong. Like skin whitening products, those that whiten quickly contain lead and mercury and shouldn't be used!]
[I've already used a bottle, what should I do?]
[Should I go to the hospital for a check-up?]
[Please, some people online, use your brains. Look carefully, are any of the accounts spreading these nonsensical messages official accounts? If Qing Si shampoo truly had problems, it would have been investigated long ago. Even if the authorities haven't had time to investigate, the anti-counterfeiting agencies would have swamped them.]
[Who knows, maybe they were paid!]
[Regardless, my hair has grown back. I've lived so long and never heard of anything carcinogenic that can help hair grow, nor have I heard of any hormones that can help bald people grow hair. If such good hormones existed, they would have been used by unscrupulous online sellers long ago. So, there's really no need to worry.]
[Micro-businesses are being slandered...]
[After being online for so many years and reading so many rumors, can people use their brains? Didn't you see that the content those guys posted used words like 'suspected,' 'possibly,' and 'perhaps'? If they dared to be sure, they would have stated it directly, or even reported it to the authorities.]
[Anyway, I don't dare to use it anymore. Better to be bald than to lose my life!]
[Yeah, at worst, I can wear a wig...]
[I don't need hair growth cream for now, but the effect of the depilatory cream is really good. Some people are saying there are problems with this too, what should I do? I've already finished it!]
[I think it's better to stop using their products for a day or two just in case. Some things aren't urgent, so let's stop using them for a day or two, see how the situation develops, and then decide!]
[Shi's Group has issued a notice. It turns out Qing Si hair growth cream is under Shi's Group. So, they should be considered a large enterprise, and their tone is quite firm. They're suing directly instead of sending lawyer's letters.]
[They've also released the ingredient list and test data, etc. Although I don't understand it, I'm very impressed. And those who do this must be very confident, otherwise, why would they be so bold!]
[It's hard to say. Some celebrities are also very bold when there's no solid evidence against them!]
[This hair growth cream isn't something that needs to be used long-term. The most serious case would be continuous use for two weeks. If even that could cause cancer, wouldn't half a bottle of hair growth cream be carcinogenic?]
[I read the test report. Their ingredients list doesn't even have preservatives, let alone carcinogens. It's healthier than most shampoos. I sincerely hope some people will engage in fewer conspiracies and pay more attention to their own product development. If your products were effective, would you be struggling to survive?]
[Everyone, quickly go see Qing Si hair growth cream's official account. Wow, this is too impressive! They've actually named the water army company and the other companies that hired them to target them, and they've even reported it to the police. And the reason they waited until now to announce it was to avoid alerting the enemy. The goal was to catch all the water army and related individuals!]
[This is too amazing, ahhhh! This isn't a passive counterattack; it's like waiting for the rabbit by the stump.]
[The efficiency of this is incredible. I can confidently say that no company's public relations department can be this capable. They must have been prepared long ago, knowing someone would target them. They prepared in advance and were just waiting for them to make a move. Those people who caused trouble completely walked into a trap.]
[Truly masterful planning!]