Increasing employee commissions for selling houses by offering property rights spread quickly.
The execution was also fast.
However, the effect was relatively slow.
After all, houses sold previously did not count, and even the top salespeople would find it difficult to sell a hundred houses in a short period. Houses are not insurance policies or cheap items, so changes in this regard were currently only in the fermentation stage and far from having a widespread impact.
In contrast, negotiations with families who purchased unfinished buildings were not only going smoothly but also yielded the quickest results, with at least the curses against their group decreasing.
The reason was simple.
Those people were on the verge of despair, believing they would never live in the houses they bought and still had decades of mortgage payments to make. Now, although they still couldn't live in the houses they bought, they were at least being compensated with equivalent properties. Even if the location was different, or even the city, at least they had choices, so who would be dissatisfied?
Their expectations had been worn down considerably.
Some had already prepared for the worst, expecting to lose both their money and the house. Now that they were being offered a replacement house, who would dare refuse?
Everyone worried that if they refused, they might end up with nothing. As for the backup plan Ding Yun had prepared, if a large number of people were unwilling, they would allocate funds to build those unfinished buildings for them to live in.
It turned out to be completely unnecessary.
Compared to receiving an existing property, they were no longer willing to gamble on whether the unfinished buildings would be completed. They preferred an existing property, no matter how inconvenient the location.
On one hand, there was a genuine intention to compensate without tricks.
On the other hand, people simply wanted to get a house quickly, regardless of the location, as long as they could get a property deed.
With such circumstances, it was no surprise that things went smoothly.
As the situation stabilized, the various complaints and curses online naturally decreased significantly. The topics in related rights-protection groups and forums also became more moderate. Some families even began discussing whether to exchange for an equivalent property or spend a little more money to get a better, larger house.
However, this only applied to buyers of unfinished buildings and other properties that could not be delivered by the Shi Group's subsidiaries. Other real estate companies remained as they were.
They still didn't care.
So, as the news spread, many buyers of properties from other developers who couldn't get their houses flocked into the Shi Group's unfinished building rights-protection groups and forums, participating in discussions and inquiries, and spreading the news.
They were willing to settle for less.
Hoping their own developers would follow suit.
[I'm truly touched. I never thought I'd live in my own house in this lifetime, but unexpectedly, things took a turn for the better. The president of the Shi Group has been replaced for the better, it's brilliant!]
[Yes, when the so-called representative called, I thought the sun had risen in the west. The current female president is much better. At least her conscience isn't completely dead, unlike the previous beast...]
[If I remember correctly.
The beast someone is cursing is her father!]
[I also think the newly appointed female president is quite good. When they called and said they could exchange houses for us, I thought the increased housing prices over the years wouldn't be included. We would only get houses worth the amount we paid back then, without considering the price appreciation.
I didn't expect them to include it.]
[Are your standards really that low? Isn't what they're doing something they should be doing? Why are we now supposed to thank them? What's happening in this world today?]
[The reason is simple. It's like when a barbershop owner contacted their card-carrying members one by one to refund their cash, making headlines. Because there are so many bosses who just run away with the money, people are moved even when the other party is doing what they should be doing.
Nowadays, there are many unscrupulous developers who offer no compensation. It's rare to find one willing to compensate, so who wouldn't be moved? It's better than nothing.]
[Is the moral bottom line for businessmen really that low now? As long as it's not illegal, it's worthy of encouragement and gratitude?
What kind of world is this!]
[That being said, we are still envious of you. Because you at least have a house, even if the location might not be ideal, at least the losses have been minimized. Unlike us, alas, we've paid five years of mortgage, and the foundation is still the same foundation. I truly regret it; I wish I had bought a Shi Group property back then.
Now
Conscience is truly a rare commodity!]
[Why are you so easily appeased? A mere house exchange has satisfied you. I've already contacted many people, and we're planning to unite and resist.
We won't compromise without two houses!
Anyone willing to participate, message me to connect...]
[Are you really going to cause trouble with the idiot above? Let me tell you, I got news a long time ago that the Shi Group might not last much longer.
If you succeed in your demands, you'll get two houses. But as far as I know, the Shi Group has almost no cash flow. The former chairman didn't retire due to old age and pass on the baton; he simply ran away.
And they have billions in loans coming due.
If they go bankrupt first, don't even talk about two houses; you won't even get one. People should not be too greedy. I advise you to be content with what you have!]
[Everyone, don't let the trolls sway your thoughts...]
...
These were the controversial discussions within the original Shi Group's rights-protection forums and groups. However, the number of participants in these discussions was minuscule compared to external discussions. The daily social media platforms saw much higher engagement.
Related topics had even made it to the trending charts on several major domestic social information platforms.
Yes, what Ding Yun had done had reached the trending lists of several large domestic social information platforms, with tens of millions of people participating in discussions or reading about it.
Some expressed emotion, some were excited.
The majority, however, demanded that other real estate companies that had also caused unfinished buildings learn from the Shi Group. If the original houses could not be delivered, then at least they should provide a house of equivalent value, otherwise, wouldn't that be outright fraud?
In a short period, the Shi Group's reputation improved significantly, almost becoming a benchmark for conscience in the domestic real estate industry.
It had to be said, it was a form of magical realism.
Naturally, other real estate groups, large and small, hated the Shi Group to the bone, wishing they could stab Ding Yun with needles like a voodoo doll. However, they didn't dare to speak out, fearing they would be hounded with questions like "Can you do it?" and "Can you follow suit?"
But they were unwilling to do nothing, so they soon began hiring trolls and public relations departments.
To release damning information about the Shi Group.
Saying that the Shi Group was heavily in debt and on the verge of collapse.
However, these actions were of no consequence. In fact, the wider the news spread, the more hesitant those who were unwilling to exchange houses became, the more worried they felt, and most quickly compromised.
After all, they were genuinely hesitant to gamble. If things dragged on, would the other party compromise first, or would they go bankrupt first?
What if they went bankrupt first?
Then they might not even get one house.
Therefore, in a short period, the number of people who were previously unwilling to compromise plummeted. The most absurd thing was that some people even felt that the Shi Group had a conscience and that it was safe to buy their houses. They even called to inquire if there were any pre-sale properties available. In short, it was quite remarkable.
Ding Yun found it absurd upon hearing this.