Wang Qingtian had barely finished speaking when Lu Kai, the marketing department manager, chimed in.
"Our biggest problem right now is insufficient production capacity. Orders are already booked a year in advance. I see that about a third of our factory floor is still idle, and the equipment in there isn't being used. My suggestion is to sell that equipment, then bring in machinery for producing cosmetics and utilize the remaining workshops!"
"No, I object! Much of that equipment is brand new, and we went to great lengths to acquire it initially. If we sell it now, not only will we not get a good price, but all the time and effort we invested will be wasted!" Production Manager Bian Shiqiang immediately voiced his dissent.
"Old Bian, you need to see the situation clearly! That equipment sitting there, unused, is depreciating day by day, losing value the longer it's stored. Meanwhile, we have far too many orders, and we simply don't have the capacity to produce anything else! It's better to expand production scale quickly, make money now, and buy new equipment later..."
The executives of Bing Tian Pharmaceutical exchanged their views. They had no conflicts of interest or competitive relationships among themselves, so they got along very harmoniously. Ling Tian and Wang Qingtian had also always paid close attention to creating a harmonious work environment.
When everyone had spoken their piece, Wang Qingtian gave Ling Tian a knowing glance. Ling Tian cleared his throat, and everyone fell silent, their eyes fixed on him.
"Let me say a few words! We at Bing Tian Pharmaceutical will not touch the idle equipment and factory buildings for now; they will soon be put to good use! We will be launching new products this year. The product laboratory has already finalized the production process for the new products and submitted it for approval!"
Everyone was stunned to hear this. Originally, Bai Jin Pharmaceutical had a product research and development department and a product laboratory. However, after the corporate restructuring, Ling Tian had spun off this department. The product laboratory operated independently, and its main负责人 and most of the researchers were loyal retainers of the Wang family. Ling Tian didn't require the product laboratory to have strong R&D capabilities; he only needed them to be able to produce the medicinal formulas he provided using modern production processes and establish the production workflows. The advantage of this approach was confidentiality and preventing the leakage of medicinal formulas! Once the laboratory finalized the processes, they would submit the drugs for approval. After the approval process, Bing Tian Pharmaceutical would simply follow the established procedures for production and market launch.
To almost everyone, including the senior management of Bing Tian Pharmaceutical, their cosmetic product line was selling so well that the next step would undoubtedly be to ramp up production to maximize profits and deepen their market penetration. Little did they expect Ling Tian to suddenly propose launching new products.
"Uh, Chairman Ling, it's not that I want to pour cold water on your idea, but we need to be cautious about this new drug. Launching a new drug product will involve a significant amount of our capital and effort, and the development cycle is very long. The key issue is that if the product isn't accepted by the market, we could even incur losses. If we go ahead with developing a new drug now, the risk is too great. Perhaps we should reconsider?" Lu Kai ventured, his voice laced with trepidation. The others chimed in with their agreement. Ling Tian smiled.
"Everyone, if I told you that the new drug I'm about to launch has efficacy as remarkable as our two cosmetic products, do you think there's potential in this venture?"
At this, everyone's eyes lit up. Lu Kai nodded, "If it truly has such good efficacy, then yes, it has potential. We can pursue it!"
Ling Tian gave Wang Bingxia a look. Wang Bingxia obediently took out a USB drive and plugged it into the computer. On the conference room's large screen, a PowerPoint presentation appeared. The title of the presentation, in bold letters, read: Bing Tian Xiao Ke Wan!
Ling Tian continued, "Now, with the improvement of living standards for the Chinese people, the number of diabetic patients is increasing daily. Across China, nearly a hundred million people suffer from diabetes. This disease has many complications and is very harmful to the human body, requiring long-term medication to control blood sugar... However, these medications have severe side effects, impacting liver and kidney function, as well as cardiovascular and cerebrovascular health..."
The attendees nodded frequently, agreeing with Ling Tian's assessment. Many of them had family members suffering from diabetes.
"My Bing Tian Xiao Ke Wan is primarily targeted at type 2 diabetes. Besides its significant blood sugar-lowering effect, this drug can also strengthen the kidneys, protect the liver, and repair pancreatic islet function! For type 2 diabetes patients who take it long-term, if they also pay attention to exercise and diet, they might even be able to stop taking medication and completely overcome the troubles of diabetes!"
Upon hearing Ling Tian's explanation, the attendees became even more excited. The executives of the pharmaceutical factory all had medical backgrounds. They knew that once a diabetic patient started taking medication, they could never stop, and it was considered incurable. However, if this drug was as effective as Ling Tian claimed, it would stir up a storm in the entire blood sugar-lowering drug market.
"Uh, Chairman Wang, what about the cost and price?" Lu Kai asked.
"A bottle contains 120 tablets, enough for 10 days of use. The ex-factory price will be 108 yuan, with costs not exceeding 40 yuan! Calculated this way, it's only about 10 yuan per day, which all patients can afford. Incidentally, taking this drug means patients can stop all other blood sugar-lowering medications! This will further reduce the burden on patients!"
"Oh my, this... this is going to sell like hotcakes! However, I feel like this price is too low..." Lu Kai exclaimed with emotion.
Ling Tian smiled and shook his head, "Leaving a profit margin of nearly double is enough for us to have sufficient earnings. As a pharmaceutical company, we shouldn't just focus on economic gains; we also bear social responsibilities. The reason I took over this company is to benefit society and more patients!"
The attendees nodded repeatedly. They hadn't expected this young man to have such a high level of thinking; they felt he was from a completely different realm. By setting such a price, although they seemed to earn less, it would greatly enhance their company's social influence!
After Ling Tian's detailed explanation, everyone accepted his proposal and pledged their full cooperation. Ling Tian also mentioned that several other new drugs were already in the research and development pipeline and would soon be submitted for approval. Everyone became enthusiastic, eager to get to work.
Just then, Ling Tian turned to Wang Bingxia.
"Bingxia, without affecting our current production scale, how much capital can Bing Tian Pharmaceutical mobilize?"
Wang Bingxia calculated, "We can probably free up about 4 billion yuan!"