Chapter 104 Sales Double

Throughout the entire Spring Festival, Bing Tian Pharmaceutical did not take a holiday.

Orders from all over the country had already piled up for half a year.

To get their hands on the products as soon as possible, many distributors had even paid in full in advance.

Facing such explosive sales, Bing Tian Pharmaceutical could only choose to work overtime during the Spring Festival.

In recent years, Bing Jin Pharmaceutical, the predecessor of Bing Tian Pharmaceutical, had poor performance. For many years, there had been no salary increases, and bonuses were unheard of.

Especially last year, the company suffered significant losses, and salaries were not even paid on time for two months.

Some employees were even contemplating resignation.

However, at this very moment, the company underwent an equity change, and Bai Jin Pharmaceutical was renamed Bing Tian Pharmaceutical.

Following this, the company replaced its management team, and all of Xu Gang's confidantes were removed.

The newly appointed management was full of drive and vitality.

Within just one month, all the original production lines were shut down and converted to produce two cosmetic products.

Another month later, the workers were astonished to find that their salaries had significantly increased, the company even started offering overtime, and there were performance bonuses.

This immediately boosted the employees' enthusiasm further.

Subsequently, Bing Tian Pharmaceutical began to expand its recruitment scale, hiring many more employees.

After training, they began production on a three-shift system.

By the end of the year, with the Spring Festival approaching, all employees received an additional two months' salary as a year-end bonus.

In addition to this, each employee received an extra 2,000 yuan as a New Year's red envelope.

With such a substantial increase in income and bonuses, the morale of the employees naturally stabilized.

When the management of Bing Tian Pharmaceutical announced that there would be no holiday during the Spring Festival, no one had any objections.

Especially when the management announced that overtime during the Spring Festival would be paid at four times the normal rate, many employees who had planned to take leave to go home for the New Year changed their minds.

During the Spring Festival, Bing Tian Pharmaceutical's product sales surged even more. These two excellent cosmetic products were also reasonably priced, making them perfect gifts for female elders or girlfriends during the Spring Festival.

At this time, someone from the marketing department came up with an idea and launched a new Spring Festival gift set.

This gift set contained a bottle of Bing Chun Eye Cream and a bottle of Bing Clean Facial Cleanser.

The gift set's packaging size was increased by 20%, using specially made red bottles and a festive red gift box.

This gift set was priced at 998 yuan in the market, and it sold out like hotcakes as soon as it was launched!

Manufacturers of other similar cosmetic products watched Bing Qing Pharmaceutical's booming sales with envy, their teeth practically aching.

But there was nothing they could do; they were not in the same league and couldn't compete. Bing Tian Pharmaceutical's product effects were simply too miraculous!

After touring the factory, the group went to the conference room. Bing Tian Pharmaceutical's top executives gathered, each with a smile on their face.

As senior executives of the company, their red envelopes were much larger than those of ordinary employees.

As the few sat down in the conference room, Wang Qing Tian occupied the head seat, with Wang Bing Xia and Ling Tian flanking him like protective guardians.

Everyone's gaze unconsciously turned to Ling Tian.

They all knew clearly that the changes happening in the company were brought about by this young man.

Ling Tian, this young man, possessed immense courage, immediately halting all old products and switching to cosmetics.

Then, with bold strokes, he replaced the entire previous management team!

Even more impressively, he injected 5 billion yuan into the company without batting an eye. What kind of financial strength was this? What kind of courage!

Not to mention, the cosmetic formulas that Ling Tian provided were the most crucial factor in Bing Tian Pharmaceutical's transformation!

Without such formulas, no amount of capital injection or management changes would be useful.

Before the meeting began, Lu Kai, the newly appointed Marketing Department Manager of Bing Tian Pharmaceutical, reported the company's recent sales performance to everyone.

"Our Bing Tian Pharmaceutical achieved excellent results in the past month.

Especially with the booming sales during the Spring Festival, our company's sales revenue last month reached 6 billion yuan, doubling the previous month...

Of course, I must commend Zhang Yang Yang, the Director of the Planning Department, for proposing the idea of a specially customized gift set. It was this plan that made our product sales even more explosive and even allowed us to penetrate the gift market..."

Everyone's attention shifted to a young girl sitting in the front row.

This girl was very young, only twenty-two years old, not very tall, less than 1.6 meters, and looked slender and petite, like a high school student.

However, this girl was very cute, like a character from Japanese anime.

Despite her young age, she had a Master's degree in Marketing from Kyoto University in Japan.

It is worth mentioning that this girl majored in Fine Arts for her undergraduate studies and was also a budding artist.

During her interview, Zhang Yang Yang's solid professional knowledge and her imaginative ideas were appreciated by Wang Kun and Lu Kai, who hired her on a special basis.

In their opinion, Bing Tian Pharmaceutical's products would sell themselves, and they didn't need any special promotion; the product effects spoke for themselves.

Rather than hiring a planning director who was bossy and ambitious, it was better to recruit a promising young person to cultivate slowly.

Unexpectedly, this cute little girl's idea led to a surge in their sales.

The only one feeling a bit frustrated was Bian Shi Qiang, the head of the production department. The production department had been working overtime, but they still couldn't meet the demand.

As a result, with the launch of the gift set, their production department's backlog increased even further.

Lu Kai, the Marketing Department Manager, visited his office every day, urging him for more goods.

Bian Shi Qiang was so pressured that he spent his days in the workshop and dared not return to his office.

After all the department heads had finished their reports, Wang Qing Tian spoke.

"Today, we don't need to follow other companies by setting task lists and making declarations.

It's enough for everyone to do their best!

For the future work of our Bing Tian Pharmaceutical, does anyone have any thoughts they'd like to share freely!"

Wang Qing Tian's approach was something he had discussed with Ling Tian on their way there.

This was a business philosophy Ling Tian had learned from his fifth master, Gu Tian Xi.

A company that relies on cold systems and various plans to squeeze employees has significant hidden dangers.

Someone will always find ways to slack off and just go through the motions.

However, if a company has everyone united towards a common goal, it can unleash the full power of the enterprise.

Instead of driving sheep to eat grass, it's better to let the sheep eat grass themselves!